Océane Lesire: sliding with the MSc 2 Sports Marketing and Management

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Discreet, serious but ambitious, Océane Lesire started her MSc 2 Marketing and Sport Management on the INSEEC campus in Chambéry. Passionate about outdoor activities, she is the sales and marketing assistant manager of the MILLET Group located in Annecy-le-Vieux. This former skier talks to us about her career and her project.

” I started by completing a degree in economics and management at the IAE in Annecy. I then chose to specialize in the field of sports. This is why I decided to join the Master’s degree in Sports Marketing and Management at the INSEEC campus in Chambéry , explains Océane in preamble.

” I practiced ski racing for 15 years. The field of outdoor sports has always been a field in which I wanted to work. So I did my first internship at the end of my degree at the Rossignol group. It seemed interesting to me to specialize in the field of sports. That’s why I decided to join this master. It allows me to combine professionalization and study. But above all, I wanted to specialize in this field, which has been close to my heart since I was very young “, continues the woman who has been working for almost two years in the Millet group in Annecy-le-Vieux.

 A permanent contract already in place

 Within Millet, the missions are indeed very varied :

” Commercial missions, like managing key accounts and prospects such as Veepee, Ekosport, Snowleader. Marketing missions, with the realization of media plans, window displays, merchandising. Events missions, with the realization of commercial and communication events. And finally, partnership missions, where I take care of all the partners (tourist offices, athletes, influencers, entities (La Folie Douce).   ”

On a day-to-day basis, the student benefits from INSEEC’s various advantages :

” INSEEC gives me more in-depth knowledge in the field of management and marketing. The work-study program allows me to apply my knowledge directly in the company. This will allow me to obtain a better professional integration. ”

Proof of her seriousness, the student has already pocketed a permanent job at Rossignol at the end of her studies… Let’s face it, at Océane’s, everything works!

Did you know?
The MSc in Sports Marketing and Management, on the Chambéry campus, trains students in the sports business. Structured around four main areas, the program is centered on professionalization, with the help of high-level professional speakers.


Updated 24 February 2022