Bachelor of Business and Management in a double degree program

Bac +2
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Two intensive years for a Bachelor in Business & Management

The dual curriculum, Bachelor Business & Management, aims to enhance your initial training by developing managerial and entrepreneurial skills. Open to engineering, legal, pharmacy, architecture and literary studies, the Bachelor of Business & Management allows you to take advantage of a training rhythm adapted to your studies, alternating face-to-face and on-line.

A 2-year diploma course to develop a double managerial skill.

Open to students with at least a BAC+1 The Bachelor’s program can accommodate students from various backgrounds: BTS, DUT, preparatory class, Licence 2.

Customize your training course!

One of the main strengths of this specialization is to provide you with the necessary gas pedal to develop your career. For this, the advantages of the program are based on three fundamentals, :

The first is the adaptability of the teaching staff to the needs and profiles of our students. The second is the flexibility and organization of the courses. on a relatively dense curriculum. Indeed, we have opted for a pedagogical design valuing interactivity, autonomy and commitment, with modules on Saturdays alternating between face-to-face and distance learning, to allow you to continue their initial course normally. The third is a shortcut allowing students to obtain a bachelor’s degree in two years instead of three or four.

In addition, joining the Bachelor Business & Management is an opportunity to join more than 150,000 alumni with whom you can develop your network. It is also and above all to open up to the fields of possibility and to make a difference on the job market with a unique double skill.

You want to know more about the Bachelor Business & Management? Sign up for one of our Open Days!

The Courses

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

The program alternates between concept acquisition and practical courses in the form of tutorials or case studies. The content of the training is structured around 3 GENERAL EDUCATION POLES

Pole 1 : Managerial culture & Company

Principles of law


Project management

Business Plan

Rh & Management

Cluster 2: Business


International business strategy

Market research

Digital Marketing

Business Methods & Techniques

Fundamentals of Communication & Marketing

Marketing digital & E Business

The experiences and projects are multiple and meet the objectives of professionalization and practical situations.

This allows you to confront yourself with project management (individual or group) and the reality of the company.

Program: internships, seminars, corporate missions, team building, presentations.

Pole 3 : Tools & Strategy

Personal communication tools

Business English

Personal Branding

Public Speaking

1 start of the school year and an adapted study rhythm

The Bachelor in Business & Management program starts on the Paris campus in October.

Opting for a pedagogical design that values interactivity, autonomy and commitment, the course modules take place on Saturdays, alternating between face-to-face and distance learning, to allow students to pursue their initial course normally.

Student INSEEC Director of Health Establishments

What business skills are developed?

The objectives in terms of skills are to be able to:

  • Block 1 – Participate in defining the company’s marketing strategy
  • Block 2 – Design and implement a marketing communication project
  • Block 3 – Define and manage the budgetary elements of a marketing and communication project
  • Block 4 – Leading a marketing communication team in project mode
  • Block 5 – Professionalization – Designing and implementing communication and event planning activities

This program delivers the certification ” Marketing Communication Project Manager” level 6 (EU) registered in the RNCP (Répertoire National des Certifications Professionnelles) under the code n°36293.

The certification is obtained by capitalizing on all the blocks of competencies .

For more details, please consult the online repository: https: //

This certification is accessible by VAE.

The validation of the certification is obtained by the capitalization of four blocks of competences common to all the courses as well as a block of professionalization according to the course of the candidate .

What are the tuition fees for the course?

First year tuition fees: 4150 €.
Second year tuition fees: 4250 €.

The rates presented are valid for the year 2022-2023.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

  • Banking partnerships


Updated 28 April 2022