What are the training courses to become a wine and spirits salesman?

In the field of wine and spirits, there are many sales jobs. More and more people are now turning to this sector. First, because there are many opportunities. Secondly, because it is a field of enthusiasts. If you are interested in becoming a wine and spirits salesperson, this guide will help you with your training.

What is a wine and spirits salesperson?

The salesperson is a person who represents his or her company to customers and prospects. According to this definition, the wine and spirits salesperson is the face of a wine or spirits brand. He goes to wineries, bars, restaurants and other outlets to promote his product. His goal is to build relationships with buyers and sellers so that he can develop brand awareness and sell more wine and spirits. Generally, this salesperson knows all the details of the beverages he or she represents.

What are the training courses to become a wine and spirits salesman?

To access the commercial professions, it is preferable to opt for training oriented towards marketing and international trade or towards viticulture-oenology. Many schools, universities and faculties in France can offer you this kind of training and the choice is wide:

• The BTS or BTSA technical-commercial mention wines and spirits;
• The BTS negotiation and customer relationship;
• the degree in marketing and sales of wines;
• the professional degree in wines and spirits ;
• the classic bachelor’s and master’s degrees in business disciplines;
• Master’s degree in marketing and sales of wines and spirits;
• MSc and classical masters in business disciplines.

What is the international wine and spirits program offered by INSEEC?

The international wine and spirits program offered by INSEEC is called Luxury & Wine. It is available at several campuses and provides the knowledge needed to enter the wine and spirits industry. This program offers several fields, including wine and spirits marketing.

Whether you are a professional in retraining or a student, it offers programs ranging from Bac+1 to Bac+5. To work as a wine and spirits salesperson, you can opt for a Grande école training program with a wine major (Bac +2 to Bac +5), a Bachelor’s degree in Wine & Spirits, an MBA in Wine Marketing & Management and an MBA in Spirits Marketing & Management.

What is the program of the Bachelor of Wine and Spirits ?

INSEEC’s Bachelor of Wine and Spirits allows you to specialize in wine and spirits in one, two or three years. With your bachelor’s degree, you can apply for the Bachelor 1ʳᵉ year. If you want to enter the Bachelor 2ᵉ year, you need a Bac+1.

Similarly, to apply for the 3ᵉ year Bachelor’s degree, you need a Bac+2. For the Bachelor’s program, the school offers one to two start dates each year. In addition, the training can be done in alternating years and on a classic study rhythm. Note that not only students can register. Professionals in reconversion and professionals of the wine industry are also entitled to it.

What is the program of the MSc marketing and management of wine and spirits?

This program is also called ” MSc Wine Marketing and Management ” or ” MSc Spirits Management “. It allows you to specialize in wine or spirits in one or two years and to obtain the professional certification of “Marketing and Business Strategy Manager”. To apply for the first year of the MSc program, you must have a Bac+3, and to enter the second year of the MSc program, you need a Bac+4. The campuses that offer this program are those in Paris, Bordeaux and Lyon. You can apply whether you are from a business school or a university. Of course, this program is also available for professionals.

What are the admission requirements for INSEEC programs?

To access the various INSEEC courses, you must meet certain conditions.

The conditions of access to the Bachelor

• Bac+1: Holder of a baccalaureate or in apprenticeship in the final year of high school;
• Bac+2 : Holder or in the process of validating a Licence 1, or a 1st year of BTS, DUT, or a preparatory class;
• Bac+3 : Holder or in the process of validating a Licence 2, Licence 3, a 2nd or 3rd year of BTS, DUT, or a preparatory class.

The conditions of access to the MSc

• Bac+4 : Holder or in the process of validation of a Bac+3.
• Bac+5 : Holder or in the process of validation of a Bac+4 or Bac+5,
• Bac+4/Bac+5: professionals in retraining and employees.

What are the other professions in the wine and spirits sector?

There are several other careers available in the wine and spirits industry. You may note:

• buyer ;
• Brand ambassador ;
• cellarman ;
• in charge of wine tourism ;
• department manager ;
• wine consultant ;
• spirits consultant ;
• wine broker ;
• business creator (Wine bar, Cellar, Restaurant);
• sales manager ;
• harvesting owner ;
• sommelier.

Any other questions? Do not hesitate to consult our wine, spirits and luxury faq.

Updated 24 January 2024