How to reconvert in the E-commerce ?

Is business the basis of your skills and do you really want to adapt to the modern world and progress in your career? E-commerce is then a field that could suit you perfectly and offer you new opportunities. To succeed in this environment, it is important to know all aspects of E-commerce, including new technologies and current trends. So, how to reconvert in the E-commerce?

In summary:

To reconvert in the E-commerce:

• Requires training, ideally in a business school.
• Allows you to live from your passion.
• Gives you access to many jobs in different sectors.
• Requires having indispensable qualities such as mastery of technology.

How to reconvert in E-commerce?

To reconvert in the E-commerce, the ideal is above all to determine if you want to work on your own or to integrate a company. To gain more experience, we recommend that you first work for a company, either as an intern or as a trainee, before starting your own business.

Depending on the choice you make, you must then follow a training dedicated to E-commerce. For this, you can follow a course in digital marketing and/or business. At the same time, although this is learned during your studies, you must become familiar with the various communication media on the Internet.

Also, if you want to work as a freelancer, you must do a market study of your project in order to analyze its feasibility. If you prefer to work in a company, it is important to define beforehand the profession you want to practice in order to choose the specialization that will be related to it later on.

Why do you want to go into E-commerce?

To reconvert in the E-commerce brings many advantages, as much in your personal life as in your professional life.

Reasons for career transition can be diverse, but in general, they are motivated by a desire to find work that allows for greater personal and/or professional growth, to find more interesting, satisfying or stable work, or to embark on a completely new career. Retraining can also be a good solution to find a job that better suits a new environment and context.

In order to enlighten you on this subject, here are a few reasons why you might want to go into E-commerce:

• E-commerce can give you the opportunity to easily create your own business;
• by doing E-commerce, you develop considerably your turnover;
• E-commerce is a very broad field that ensures you a job permanently;
• E-commerce jobs are very well paid;

Retraining in E-commerce allows you to stay up to date with the evolution of technology. This brings you personal satisfaction, because you are also evolving.

Which training to follow to reconvert in the E-commerce?

Training is still the best way to move up the ladder quickly. Therefore, you can do a course in digital marketing or E-commerce to obtain a Licence pro E-commerce or a bachelor and then a master.

The ideal to reconvert in the E-commerce is obviously to follow your training in a business school. To this end, Inseec offers you the Business/Commerce or Digital Marketing specialization.

The Bachelor of Business Development – E-commerce and Start Up followed by the Master of science digital marketing & e-business can be the royal road to work in e-commerce.

At the end of this training, you have access to many positions in the field of E-commerce.

If you have any questions about the different programs available, the FAQ section is always available.

How to finance your professional retraining?

The CPF is a governmental device that gives each employee or job seeker the possibility to capitalize his or her professional training rights. This personal training account allows its holders to finance and follow, at their initiative, a training action, whether it is a retraining in E-commerce or another training.

To do this, it is necessary to check the balance of your account on the site https://www.moncompteformation.gouv.fr/espace-public/consulter-mes-droits-formation

and start the admission process for one of the INSEEC programs eligible for CPF. Once eligibility has been confirmed, the CPF holder can contact the Corporate Relations Department to put together a file in order to benefit from this training.

In which profession should you change if you want to work in E-commerce?

To work in E-commerce, you can do a long list of jobs. Here are some examples of the most sought-after professions.

First, you can apply for the position of community manager within a company. Thus, you are in charge of representing your company and/or its products on the internet and, more precisely, on social networks.

Second, you can work as a data scientist. This position is quite technical, but remains perfectly within the E-commerce sector. Your mission is to analyze the company’s website data. Then you have to adjust or create the strategy of it with reference to the data.

Finally, you can also become a web marketer. This is a highly responsible position that requires great versatility. Your primary objective as a web marketer is to increase the visibility of the company’s website.

A web marketer is a person who is dedicated to the promotion and marketing of products and services online. Web marketers work for companies that want to promote their products and services online and are looking for ways to reach their target audience and boost sales. Web marketers use various digital marketing techniques, such as social media, email marketing, search marketing and content marketing to achieve their goals.

What qualities and skills do you need to reconvert to E-commerce?

The most important qualities to have to reconvert in E-commerce are the following:

• analytical skills;
• perfectionism to develop a customized E-commerce strategy;
• persuasiveness using different media (visual, audio, video)

In terms of skills, you must:

• master sales and marketing techniques to perfection;
• Have an excellent grounding in marketing, communication and ideally in commercial law;
• master foreign languages, including English, in order to work internationally.

Updated 13 July 2023