We are pleased to announce the call for papers for a special issue of the Journal of Marketing Management, coedited by guest editors Maud Damperat (Université Lumière Lyon 2, Laboratoire Coactis), Florence Jeannot (INSEEC Grande Ecole, OMNES Education), and Eline Jongmans (Université Grenoble Alpes, Laboratoire CERAG). We invite contributions from diverse research traditions, whether managerial, interpretive, cultural or otherwise. Please consider submitting your work and sharing this call for papers within your networks.
The submission deadline is April 7, 2025