Bachelor Luxury
INSEEC’s Luxury Bachelors prepare the talents sought after by luxury houses, trained on our campuses in Paris, Lyon, Bordeaux and Marseille.
- Obtain an RNCP level 6 qualification
- Take advantage of a professional luxury network
- Develop your international skills
- Take part in internships in prestigious houses
Luxury companies
International sales
France’s ranking in fashion and luxury
Employees in France
What is a Bachelor in Luxury at INSEEC?
INSEEC’s Bachelor of Luxury is a course that prepares you for the luxury professions in a variety of sectors, including fashion, hotels, jewellery and wines and spirits. You will learn to understand the codes of this demanding world, to master the know-how specific to each field and to develop a genuine culture of prestige.
The programme combines marketing, management and customer experience, with a particular emphasis on creativity, attention to detail and service excellence. Thanks to practical projects and internships, you’ll be ready to devise strategies tailored to the world of luxury, organise events and enhance the image of high-end brands.
This specialisation is available on the INSEEC campuses in Paris, Bordeaux, Lyon and Marseille. Whether you choose to follow this programme in Paris, the world capital of luxury, or in Bordeaux with its international reputation, you will benefit from an ecosystem rich in partnerships and professional opportunities.
This Bachelor’s degree opens the door to exciting, practical careers: product manager, sales manager or communications manager in the luxury sector. Find out more about the main themes covered below.
Fashion Marketing
Enhancing image and creativity
Fashion marketing introduces you to the codes and trends of a constantly evolving sector. You’ll learn how to build creative campaigns, develop brand identities and exploit digital tools to win over demanding consumers. This specialisation prepares you to work with designers, fashion houses and international brands, combining artistry, strategy and innovation.
Customer Experience Management in Luxury Goods
Creating excellence in customer relations
This specialisation immerses you in the world of high-end retail and exceptional service. You will develop a detailed understanding of the expectations of luxury consumers, learn to design personalised experiences and manage premium points of sale. This programme trains professionals capable of combining sales performance, elegant interpersonal skills and an eye for detail.
Hotel Management
Leading with a sense of service
Hotel management trains you to run top-of-the-range establishments, with the emphasis on the customer experience and quality of service. You will explore customer loyalty strategies, team management and the organisation of exclusive events. This specialisation combines managerial rigour with an eye for detail to meet the expectations of an international clientele. It opens the way to positions as sales manager, hotel manager or experience coordinator in the luxury hotel sector.
Our training courses
INSEEC’s Luxury Bachelors
The Luxury Bachelors cover fashion, hospitality, wine and spirits. You’ll gain in employability through work-study and practical projects. Choose the course that inspires you.
Testimonials
What our students say
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Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
Valentine B.Assistante communication
The professions
Career opportunities for a Bachelor’s degree in Luxury
Bachelors in Luxury open the way to careers in prestigious companies, with rapid integration and real opportunities in fashion, the hotel industry and wine.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
Bachelor Wine
INSEEC’s Bachelor’s in Wine trains experts in the sector, ready to work in the major wine-growing areas, from Bordeaux to Beaune, from Paris to Lyon.
Bachelor Sport
INSEEC’s Bachelor in Sport prepares experts capable of managing sports projects and events, from Paris to Lyon and Bordeaux.
Bachelor Human Resources
INSEEC’s Bachelor in Human Resources trains experts in human development, ready to support talent and organisations in Paris, Lyon or Bordeaux.
Bachelor International
INSEEC’s International Bachelors prepare professionals who are open to the world, capable of working in France’s major economic centres, from Paris to Marseille, via Lyon and Bordeaux.
Bachelor Real Estate
INSEEC’s Bachelors in Real Estate pave the way for solid careers in a buoyant sector, accessible from Bordeaux, Paris, Lyon, Chambéry and Marseille.
Bachelor Digital
INSEEC’s Bachelors in Digital opens the door to solid careers in the digital sector, with opportunities in major cities such as Paris, Lyon and Marseille.
Bachelor Business
INSEEC’s Business Bachelors train versatile, employable people to work in France’s major cities and adapt to international business environments.
Bachelor of Communication
INSEEC’s Bachelor’s degree in Communication prepares agile professionals ready to work in the major student and economic centres of Paris, Lyon, Bordeaux and Marseille.
Bachelor Marketing
INSEEC’s Marketing Bachelor programme trains agile professionals capable of creating and managing strategies, from Paris to Lyon to Bordeaux.
Bachelor Finance
INSEEC’s Finance Bachelors train sought-after professionals capable of working in France’s major economic centres, from Paris to Lyon and Bordeaux.
Visit us at
Discover the Bachelor events
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Bachelor
17/01
Open House Days in Bordeaux
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Bachelor
17/01
Open House Days in Rennes
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Bachelor
24/01
Open House Days in Paris
FAQ
Questions about INSEEC’s Bachelors in Luxury?
The top questions asked about INSEEC’s Luxury specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Luxury
What is the profile of successful Bachelor of Luxury students?
Students with at least a baccalaureate, who are passionate about the luxury sector, curious and motivated to acquire business and communication skills, do particularly well on this course.
Is the Bachelor Luxe specialisation a sector for the future?
Yes, the luxury sector continues to enjoy strong international growth. Houses are looking for operational profiles capable of working in demanding environments and developing lasting relationships with customers.
What are the best-paid jobs in the Luxury Bachelor’s programme?
Positions as product manager, export manager or business developer in the luxury goods industry offer rapid career progression, especially after a few years’ experience and a rise in responsibilities.
Is it possible to work abroad with the INSEEC Bachelor Luxe?
Absolutely. Here, students acquire intercultural and linguistic skills that will enable them to build solid professional relationships with international partners in an expanding field.
Does the Bachelor’s in Luxury really recruit young graduates?
Yes, the programme includes internships and projects that enable you to become immediately operational. Luxury brands appreciate young people who can combine dynamism with expertise.
Is the specialisation available as a parallel admission?
Yes, it is possible to enter this course by parallel admission in 2ᵉ or 3ᵉ year, after studying the application and validating the academic level.
Are there any professional speakers or experts from the sector?
Yes, specialists in fashion, hotels, wine and spirits share their experience at conferences and courses, providing a practical and technical perspective.
How can I finance a Bachelor’s degree in Luxury?
The course is financed by a bank loan or, where available, by a sandwich course. Assessment is by continuous assessment and exams, guaranteeing validation of skills.
Does the specialisation include professional qualifications or specific tools?
Yes, the course includes practical modules leading to state-recognised professional certification, which is registered on the RNCP (Répertoire National des Certifications Professionnelles). This recognition by the Ministry of Employment guarantees the value of your diploma to recruiters in the luxury sector.
Technical courses include mastery of specialist digital tools and operational skills that will make you immediately competitive in the luxury business market.
Do you have to love communication to succeed in a Bachelor’s degree in Luxury?
Yes, because communication is at the heart of the sector. Knowing how to tell a story and create strong relationships with customers is a key skill.