Presentation
What is a Business Development Bachelor?
INSEEC’s Bachelor Business Development, certified RNCP level 6 by the Ministry of Employment, trains students for careers in commerce, negotiation and sales management. The 1ʳᵉ and 2ᵉ years lay the foundations of marketing, sales and communication, while the 3ᵉ year enables students to specialise in performance management and team management. This professionalising programme prepares students to become key players in the development and growth of companies.
Professional certification
Level 6 (EU) professional certification for Commercial Activity Managers, NSF code 312, awarded by INSEEC Bachelor, registered under RNCP number 38604 on the Répertoire National des Certifications Professionnelles by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor Business Development is to train professionals capable of designing and implementing an effective sales strategy, managing a sales team and developing a company’s turnover.
The programme develops key skills in :
- Participate in the development of the commercial development strategy.
- Implement and manage an omnichannel commercial development plan.
- Define and manage the budgetary elements of the commercial action plan.
- Lead and develop the commercial team’s activities.
- Design and implement commercial actions for start-ups.
The content
The courses presented below are given as a guide and may vary slightly depending on the campus chosen. Each year, the programmes are updated to incorporate new trends in business, marketing and management, to ensure that our training is always in line with market needs.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Business Development Bachelor offers a generalist course combining marketing, business, management, communication and digital technology. The aim is to acquire the fundamentals of management and customer relations, while developing skills in negotiation and corporate culture. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-making tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor Business Development consolidates commercial and managerial skills. Students learn how to build a prospecting strategy, monitor sales performance and understand the challenges of marketing and digitalisation in customer relations. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-making tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Business Development Bachelor focuses on taking responsibility, performance management and commercial leadership. This final year enables students to acquire the strategic reflexes needed to manage a team and steer the development of a business.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
Specialisation courses complement the core curriculum and enable you to strengthen your expertise in business development and growth strategy. You can choose a specialisation to suit your career plans and acquire operational skills that set you apart.
- Company law
- Business intelligence
- Prospecting & Loyalty
- Web Marketing
- Account management
- CRM & Data analysis
- Project management
- Growth Hacking
- Project financing
Assessment procedures
The three years of the Bachelor Business Development programme alternate theoretical learning and practical application to real-life cases. Each semester is validated by the award of 30 ECTS credits, giving a total of 180 ECTS credits at the end of the course.
Throughout the course, students are continuously assessed through individual or group work, case studies, work situations and oral presentations. These regular assessments enable students to measure their progress and mastery of the expected skills.
In the third year, an assessment leading to certification based on blocks of skills is organised in accordance with the RNCP 38604 “Responsable d’activités commerciales” qualification.
The tests are based on real-life situations:
- case studies or professional simulations,
- analysis files or company projects,
- presentation to a professional jury,
- professional practice dissertation.
Assessments are based on continuous assessment, supplemented by final examinations depending on the subject. This system guarantees personalised monitoring and a gradual build-up of skills, right through to validation of professional certification.
Certification is awarded after validation of the four common skill blocks and one professionalization block of your choice, with a minimum score of 10/20 in each block.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Employment. France compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Campus
Everywhere in France
Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Business school in Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
Business school in Beaune
Enjoy your studies in the heart of the Burgundy wine capital, on a friendly, ideally located campus.
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Key figures for class 2024
For RNCP qualification no. 38604 “Commercial Activities Manager”.
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated 16/10/2025
Professional experience
Work-study training in 3rd year
The work-study Bachelor Business Development programme (3 days classroom / 2 days company) gives you the opportunity to apply your learning, strengthen your commercial skills and build a solid professional network for your future career. The work-study pattern may vary depending on the campus.
INSEEC supports you
Personalized support to help you find your work-study program or internship, with dedicated guidance from your first year and throughout your studies.
Job dating
Monthly sessions to meet our partners and secure a contract or your first job.
Match’Up
Over 20,000 work-study and internship opportunities in commerce, marketing, and business development.
Coaching workshops
Workshops to perfect your resume, pitch, and interviews with expert business coaches.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates to boost your network and your career.
Business
What are the career opportunities after a Bachelor’s degree in Business Development?
After completing INSEEC’s Business Development Bachelor’s degree, a wide range of prospects open up in the fields of sales, marketing and management. This course prepares you for positions with a strong strategic and relational dimension, with rapid progression to management or sales management positions.
Application
What are the entry requirements for the Business Development Bachelor?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects included), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Application outside Parcoursup, to be submitted directly via the INSEEC online form.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of undergraduate study (BTS, BUT, Licence 1, preparatory class or business school).
- Application outside Parcoursup, using the online form.
Admission to 3rd year
- Reserved for students who have validated or are in the process of validating a 2ᵉ year or 3ᵉ year undergraduate degree (BTS, DUT/BUT, Licence 2 or equivalent), i.e. 120 ECTS credits.
- Application outside Parcoursup, to be made directly on the INSEEC website.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the Business Development Bachelor’s degree?
Tuition fees for the INSEEC Bachelor change from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year9 650€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
This programme is available under the VAE and VAP schemes. Find out more about this programme.
- 2nd year undergraduate
- 3rd year 1 year10 690€
- Bachelor’s degrees
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s degrees
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FAQ
All you need to know about INSEEC’s Bachelor’s degree in Business Development
The top questions asked about the Bachelor Business Development. And if you’d like to know even more, our teams will be happy to talk to you about it!
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Still not sure? Meet our teams to help you make the right choice!
Is the INSEEC Business Development Bachelor recognised by the State?
Yes, the programme awards the state-recognised RNCP title of Commercial Activities Manager (RNCP level 6 – Bac +3). It validates skills in management, negotiation, customer portfolio management and commercial development on the national and international markets.
How long does the INSEEC Business Development Bachelor course last?
The Bachelor’s degree in Business Development lasts for three years after the baccalauréat, with a total of 180 ECTS credits. Each year combines theoretical courses, practical work, team projects and work experience in a company, either as an intern or on a sandwich course.
Are there any internship or work-study opportunities during the INSEEC Business Development Bachelor?
Yes, throughout the course, students can do work placements in companies to put their learning into practice. From the third year onwards, you can follow a sandwich course (generally 3 days on the course / 2 days in the company). This experience will enable you to :
- apply proven commercial strategies;
- manage a real project ;
- and develop your career in sales or marketing.
What soft skills are developed after the Bachelor Business Development?
This bachelor’s degree in business develops key qualities such as :
- customer relations ;
- initiative ;
- teamwork ;
- autonomy ;
- adaptability ;
- and self-confidence.
These human skills will strengthen your profile as a future business developer or development manager.
Which partner companies recruit students from this programme?
Bachelor Business Development students join companies in a wide range of sectors:
- distribution ;
- digital start-up ;
- industry ;
- services ;
- services ;
- consulting ;
- etc.
These organisations are looking for profiles capable of preparing and steering growth and commercial management strategies.
What studies are possible after obtaining a Bachelor’s degree in Business Development?
After graduating, you can go on to a Master of Science (MSc) in marketing, management or international business. These courses enable you to develop your skills in sales, customer relations and strategic project management.
Does the Business Development Bachelor’s degree train you in prospecting and negotiation?
Yes, the programme includes modules dedicated to sales negotiation, preparing for customer meetings and managing customer portfolios. You will learn how to grow your business using digital tools, project management and an approach based on winning strategies.
Does the Bachelor Business Development prepare you for jobs in the digital sector?
Absolutely. The programme includes courses in web marketing, CRM and digital strategies, which are essential if you want to develop your career in connected commerce and online sales.
Is it possible to set up your own business after the Bachelor Business Development?
This course will prepare you for it! Thanks to the management, project and management courses, you’ll learn how to identify opportunities, structure an offer and lead an effective launch strategy.
What student clubs or networks are available to Bachelor Business Development students?
Students can :
- join marketing, innovation or business associations;
- take part in entrepreneurial projects;
- and develop their network within the campus and the national INSEEC network.
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