Master of Science Start Up & Digital Transformation

MSc & MBA
Bac +3, Bac +4, Bac +5
September, February
internship, professional training
Bordeaux, Paris, Lyon
French
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The MSc Start-Up and Digital Transformation training to support students with a business creation project…but not only!

The Start-Up & Digital Transformation program aims to train entrepreneurs, strategy and/or organization consultants, project managers or business managers in the field of digital transformation. Indeed, the digital transformation concerns today all sectors and meets very important future needs within the framework of the evolution of a company.

INSEEC has an INCUBATOR on several campuses, in charge of supporting and helping the selected project leaders. Offices are also available. This support can take place during or after (and even well after) graduation.

INSEEC student athletes on a bridge

A diploma in 1 or 2 years for create your own company or be a versatile manager within a company

This programme is accessible in MSc1 for holders of a BAC+3 or in MSc 2 for holders of a BAC+4.

It is aimed at students wishing to acquire strategic, managerial, financial, commercial and entrepreneurial skills. The training responds to the need for versatility and global decision-making when a company is in the process of developing or undergoing a digital transformation that impacts decisions in terms of human resources, marketing and communication as well as information systems. The course also provides real added value in terms of business development. This program responds to the needs of companies to adapt their business model, their approach and their development to today’s world.

You want to know more about the MSc Start-Up & Digital Transformation program? Sign up for an Open House!

The Courses

The courses listed below are examples only and may vary slightly depending on the campus. The content of the courses is adapted each year to market developments and is updated before the start of each new school year.

Les cours de 1ère année 

PROFESSIONAL METHODS AND PRACTICES – 1ST YEAR

Business Game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Ateliers Techniques Professionnels & Management Personnel

  • CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
  • Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
  • Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

Certification RSE

Conférences Métiers

Presentation of the professions in the sector by professionals.

CROSS-CUTTING AND FUNDAMENTAL COURSES

Gestion budgétaire & Tableaux de Bord 

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators. .

Business Plan & Création d’entreprise

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

Stratégie d’entreprise

This module develops a precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment.

Négociation

This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

Business English / TOIEC

To perfect English language comprehension and communication skills in a wider context than just business English. Students are required to take the TOEIC test.

Informatique de Gestion

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

Business Skills

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

SPECIALIZED COURSES

Audit et Diagnostic Organisationnel

The objective of this module is to understand the contribution of the function of the different business units in the development and transformation of organizations. At the end of this course, the learner should know the main performance indicators, be able to represent the main processes globally and understand the internal and external audit mechanisms related to the functioning of the organization as a whole.

Audit et Diagnostic Organisationnel

The objective of this module is to understand the contribution of the function of the different business units in the development and transformation of organizations. At the end of this course, the learner should know the main performance indicators, be able to represent the main processes globally and understand the internal and external audit mechanisms related to the functioning of the organization as a whole.

Pilotage de la Performance Financière

This module aims to teach learners the overall concepts of financial strategy and business management. Learners will be able to understand the expectations of senior management and financial managers through the targeted financial concepts and language. The development of dashboards and performance indicators will allow the transmission of accounting and financial data related to the strategic management of the company.

Management de Projets Digitaux

From the elaboration of a project in group, the module approaches the techniques and the tools of organization and structuring of a digital project in order to optimize the costs, to determine and to respect the deadlines. Learners will map risks in order to anticipate them and reduce their potential impact in terms of cost, time and final quality of the project. The module will also focus on providing learners with elements to optimize interactions within the project team and facilitate the achievement of project objectives.

Intelligence Artificielle & Data Management

This module focuses on the management of an AI-oriented data project. It aims for the learners to acquire the following skills: the establishment of an informational and technological watch of AI projects, the identification of key success factors and the understanding of the stakes of AI projects in different sectors of activity. At the end of this course, learners will be able to design an AI-oriented data project using machine learning and deep learning tools.

Méthode et Conduite de l’Innovation

This course aims to give a theoretical and practical overview of the main methodologies used to drive innovation (Design Thinking, Lean Agile, and others). We will also address the main challenges of implementing innovation on both the managerial and organizational levels. The course will rely on examples from the business to consumer and business-to-business environments.

Management & Leadership

The objective of this module is to enable learners to integrate the variables of management in their diversity and to understand the different types of management in order to be able to manage a team effectively and without conflict. At the end of this course, the learner should be able to know the different types of management, recognize a conflict situation and manage it, identify his own functioning and motivate his team effectively.

Les cours de 2ème année

PROFESSIONAL METHODS AND PRACTICES – 2ND YEAR

Business Game

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

Ateliers Techniques Professionnels & Management Personnel

CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.

Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).

Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

LinkedIn workshops.

 

Certification RSE

Outils de Gestion Informatisée

Software (Excel, Word, VBA, professional software).

Conférences Métiers

Presentation of the professions in the sector by professionals.

DIGITAL TRANSFORMATION AND CHANGE MANAGEMENT

Accompagnement des Organisations & Transformation Digitale

The digital transformation implies changes in the habits and internal uses of companies. This course therefore allows to draw up the stakes of the digitalization including the relevance of the proposed solutions, the adoption by the users in order to optimize the facility of adoption and the return on investment in terms of economic, financial, commercial, image or quality performances.

Conduite du Changement

IS projects are at the heart of innovation and generally lead to a disruption of business processes and a change in user practices.

Change management aims to facilitate the acceptance of changes brought about by the implementation of a new project and to reduce the factors of rejection. The missions of the project team, the involvement of users and different levels of management, the identification of operational managers and key players as well as the different tools and their implementation conditions will be addressed.

 

CRM & Enjeux Stratégiques

This module aims to enable learners to understand what customer relationship management is and to know the main data management platforms. It will be able to collect and analyze relevant data to understand its users and create usable databases; to set up effective loyalty programs; and finally to know how to choose and implement the right CRM tool in its organization

Outils de Mesure et de Pilotage de la Performance

The first part of the course focuses on the analysis of a company’s accounts. In order to manage performance, it will be necessary to determine the reference costs that will enable the company to assess and optimize its performance. It is also a question of being able to create or implement a dashboard, to pilot one’s activity, to finally optimize the indicators and anticipate the financial deadlines.

Méthodes Agiles

Manage and follow a Data project from its conception to its evaluation (REX), organize and inspire collective intelligence by means of collaborative methodologies, master and lead change in organizations in the service of innovative marketing: agile methods (Scrum, Design Thinking, etc)

Design Sprint

This seminar allows to implement agile project management through the Design Sprint method. Learners can test this method in real time and immerse themselves in the heart of a project.

Power BI et No Code

This module allows you to discover the possibilities and tools of no-code or low code in order to determine the platform to choose in order to facilitate the use by the collaborators and the finesse of data exploitation.

Through the Power BI data analysis solution, learners will be able to master personalized and interactive data visualization, through which users can create their own reports and dashboards.

BUSINESS DEVELOPMENT AND STRATEGY

Consulting & Audit en Entreprise

Through this module, students master the different phases of auditing in companies and integrate good practices in terms of consulting.

Management de Projet

Implement project and team management. Taking into account the techniques used and the measurement of return on investment in the management of such projects.

Define and negotiate cost, quality and deadline objectives. Organize a project (OBS) and define responsibilities and tasks. To steer a project and manage human and financial resources. Smooth out resources. Break down a project (WBS, PBS). Set up a Data Management Platform.

Gestion Budgétaire et Financement de Projet

This module allows you to master the problems of budget management including :

  • Budget architecture with implementation of summary documents;
  • Project management control and its link with budget management;
  • management of dashboards and reporting.

In parallel, the principles of project financing will also be presented, including the following competencies:

  • Establish and monitor a budget and a financing plan;
  • set up a cost accounting system;
  • calculate the profitability of a project ;
  • analyze a file based on a business plan.
  • setting up a pre-study to lead to the investment committee.

Techniques de Vente et Ventes Complexes

Master the techniques of approaching and preparing for negotiations with key accounts. Collect and analyze customer information to better understand them.

Identify stakeholders in the decision-making process.

Management de l’Innovation

Innovation management requires knowledge of the different phases of an innovation project and the implementation of adequate human resources. It is also about knowing the respective roles of the project manager, the financial and documentary aspects of a project until its launch.

DIGITAL STRATEGIES

Stratégie Web et Développement Internet

This module allows you to choose the most appropriate approach to publicize a project, to anticipate and avoid obstacles when creating an online platform, and to learn how to innovate and differentiate through new communication media/channels. The learner will thus be able to decide on the best strategy to implement on the web while respecting the general strategy of the company.

Predictive Analytics & Data Intelligence

Monitor and analyze online data that is most relevant to the business. Identify the right information, at the right time and in the right place, to improve decision making and optimize organizational performance. Choose the appropriate tools to understand and capitalize on this new reality. Anticipate changes in markets and customer behaviour. Data Mining applied to Customer intelligence. Implement a customer intelligence project in a company.

Communication Digitale

Understand the specificities of digital communication, including in particular the challenges of e-reputation on social networks.

Know the principles and methodologies of “growth hacking” to recruit users to your interface. Know how to apply good storytelling practices to enrich the image of your brand and increase its attractiveness.

Développement et Intégration d’applications dans un ERP

This module allows you to discover the development environment of web and mobile applications in order to know which one(s) to implement according to your organization and your ERP.

Web Analytics & Trafic Management

This module deals with the issues surrounding the audience of a website (also known as Web Analytics), which allows you to quantify the number of visitors to a site based on indicators such as the number of unique visitors, page views, visits, average duration of visits, etc. Campaign plan. Development and animation of the paper catalogue. Design and marketing of digital catalogues. Customization systems. Dual distribution, communication and integrated sales promotion. Multi-channel cultures and organization. Transposition and adaptation of merchandising techniques to the web.

Sécurité Informatique & Confidentialité des Données

Strategic role of Data Governance for companies. Master the national and international regulatory environment of data management, both in the context of collection and sharing. Identify the different approaches to personal data protection. The consent of individuals to their personal data. Integrate the rapid changes in legislation at the state level and their impact on the use and strategies of tomorrow’s companies.


2 start dates per year and varying study rhythms

There are two openings per year, in February/March and September/October. To check the opening of each intake, contact the admissions department directly.

The pace of the course may differ from campus to campus and depending on whether the course is carried out under an internship agreement (initial) or a professionalization/apprenticeship contract (continuing).

The work-study contract must be signed for a period of 12 months (MSc 2), 24 months (MSc1 + MSc 2) or 18 months for the staggered start of March (continuation of studies in MSc2).

Student INSEEC Director of Health Establishments

Job opportunities after an MSc 2 Start up and Digital Transformation ?

  • Founder of Start-Up
  • Business Unit Manager
  • Business Developer (Growth Hacker)
  • Cross-functional Project Manager
  • Marketing Manager
  • Community Manager
  • Innovation Manager
  • Intrapreneur

What business skills are developed?

The objectives in terms of skills are:

  • Define and implement the company’s strategic orientations
  • Steering the company’s accounting and financial management
  • Develop and monitor the implementation of the company’s marketing and sales strategy
  • Develop and supervise a policy for the conquest of new international markets with a view to diversifying the company’s activity
  • Negotiate purchases and structure all production units in order to optimize the company’s competitiveness and sustainability
  • Define the human resources strategy and manage its implementation and follow-up within the company
  • Design and support the organizational and managerial change processes of the structure

This program delivers the title of ” Manager of Companies and Organizations ” of level 7 (EU) registered in the RNCP (National Directory of Professional Certifications) under the code NSF 310.

The certification is obtained by capitalisation of all the blocks of skills.

For more details, please consult the online repository: https: //www.certificationprofessionnelle.fr/recherche/rncp/36493

What are the teaching methods?

Teaching methods

  • Lectures and interactive courses
  • Situational exercises through collective or individual case studies carried out by the students
  • Conferences, seminars and educational visits

Evaluation methods

  • Individual or group case studies
  • Individual and group oral presentations
  • Individual and group files

Methods and tools

  • The evaluation methods are face-to-face, in the form of continuous assessment or final exams in the form of mid-term exams.

What is the 2022/2023 tuition to enter the program?

Initial training:

  • Entry in MSc1 : 9 550 €.
  • Entry in MSc 2 after M1: 10 050 €.
  • Direct entry in MSc2 : 11 450 €.

Continuing education (sandwich course) :

  • Training 24 months : 20 800 € HT
  • Direct entry in MSc2 : 11 950 € HT

VAE/VAP :

  • VAE : 4 200 € HT
  • VAP : 850 € HT

International Student Pack: Mandatory fee of 490€ for exclusive support services for international students.

What kind of financial aid is available?

INSEEC offers several financial aid schemes:

les chiffres clés de la formation Ressources humaines

95%

Taux de réussite aux examens de la certification professionnelle délivrée et associée à ce programme pour la promotion de septembre 2018-2019 

100%

Ratio du nombre d’apprentis certifiés par rapport au nombre d’apprentis présents à l’examen 

25%

Taux des apprenants ayant décidé de créer une entreprise après la formation 

1,54%

Taux de rupture en contrat d’apprentissage pour l’année 2019-2020 

81%

Taux de satisfaction des apprenants*

76%

D’insertion professionnelle à 6 mois sur la promotion 2019-2020 

*according to the LimeSurvey analysis report conducted in October 2020

Disability

The OMNES Education Group pays particular attention to the societal environment, including the disability dimension. Indeed, we believe that students with disabilities should not have any problems in pursuing their studies and starting a professional career. We accompany them to facilitate their access to the premises, offer them personalized advice as well as adapted accommodations throughout their school career.

Accessibility of premises: all our campuses are accessible to people with disabilities.

To learn more about the OMNES Education Group’s disability policy, click here.


Contacts for disability referents by campus:
Bordeaux : Anne-Sophie SCHENKELS – asschenkels@inseec.com
Lyon : Mylène BESTOSO – mbestoso@inseec.com
Paris : Priscila SELVA – pselva@inseec.com
Chambéry : Géraldine RIVAL – grival@inseec.com

Actualités

Updated 30 August 2022