Master of Science Start-Up & Digital Transformation

• Perfect comprehension and communication techniques in the English language in a financial and legal context.
• Students may be required to take the TOEIC depending on their host campus.

This module aims to deepen the students’ computer skills to meet the demand of companies in terms of budget or commercial monitoring, project management, personnel management and communication: Excel, Word, PowerPoint, team work tools, business software. It aims to be efficient with office tools, quickly identify and correct errors, customize existing tools or create your own tools.

The objective is to acquire key skills in terms of budget management and reporting. Particular emphasis will be placed on the budget architecture, with the implementation of summary documents, project management control and its link with budget management, the execution and management of dashboards.

This module allows learners to improve their CV and their posture, notably through simulations (business game, professional simulation, speaking, etc.); practical and professionalizing workshops (CV, professional social networks, coaching, etc.) as well as professional and master class conferences.

This module allows you to develop the concepts and practice around business strategy. The elements of the business plan are addressed and allow to project into business creation.

This seminar is focused on a negotiation in a national and international context. It will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role-playing.

The objective of this module is to understand the contribution of the function of different business units in the development and transformation of organizations. At the end of this course, the learner must know the main performance indicators, be able to represent globally the main processes as well as understand the internal and external audit mechanisms related to the functioning of the organization as a whole.

• Deepen advanced data analysis using Python and leveraging the potential of Generative Artificial Intelligence (GenAI). Learn how AI techniques can improve data interpretation and communication via prompt engineering.
• Apply data processing strategies to concrete cases. Develop essential critical thinking to evolve in the field of data.

Every company experiences changes that constitute the cornerstone of its development and its maintenance in its target market. In this context, the supervising team is at the heart of the process and change approach. This module aims to understand the change of the organization in depth and its impact on the expected managerial posture. Will thus be addressed the understanding of organizational culture and the company based on the sociological marguerite, the typology of approach to be engaged according to the context, the curve of change as well as the roles of the manager.

This course allows students to acquire the fundamentals of artificial intelligence techniques (machine learning, deep learning, etc.), to develop knowledge and skills in data management (analysis, visualization, etc.) and to have an overview of the main actors and professions in this field.

• Starting from the development of a group project, the module addresses the techniques and tools for organizing and structuring a digital project in order to optimize costs, determine and meet deadlines.
• The learners will establish a risk mapping in order to anticipate them and reduce their potential impacts in terms of costs, completion times and the final quality of the project. The module will also focus on giving learners elements to optimize interactions within the project team and facilitate the achievement of its objectives.

• Analyze the strategies related to change behaviors.
• Evaluate the changes in representations and the assessments of the issues of the different actors. Identify resistance to change and promote the involvement of stakeholders.

The objective of this module is to allow learners to integrate management variables into their diversity and understand the different types of management in order to be able to manage a team efficiently and without conflict. At the end of this course, the learner must be able to know the different types of management, recognize a conflict situation and manage it, identify their own functioning and effectively motivate their team.

This course aims to give a theoretical and practical overview of the main methods for generating innovation (Design Thinking, Lean method, etc.). The main obstacles to innovation from a managerial and organizational point of view will be addressed.

This module aims to understand the company’s ecosystem (Big Data, Artificial Intelligence, ERP, CRM, Database, IoT, Cybersecurity…). In a perpetually evolving context, the management of information systems becomes a strategic and central element of company management. At the end of this module, learners will be able to pilot decisions related to the governance of an IS.

This module aims to teach learners the global concepts of financial strategy and business management. Learners will be able to understand the expectations of general management and financial managers through targeted concepts and financial language. The development of dashboards and performance indicators will allow the transmission of accounting and financial data related to the strategic management of the company.

This module allows to understand statistics and data from a marketing perspective. From data collection to their use in improving decision-making will be addressed.

• Analyze and understand all the elements influencing strategic decisions in the context of a new product launch, penetration of a new market, or modification of competition.
• Mastering market analysis tools: demand, competition, products, environment

Since the 70s and mass marketing intended to clear the stocks of large companies (renamed marketing 1.0), the last 50 years and especially the 2000s have seen the revolution of information technologies and the evolution of marketing practices in 2.0, 3.0 and even 4.0 according to the marketing pope Philipp Kotler in a book published in 2018. Without entering into the operational aspects of digital marketing techniques, but rather from a strategic point of view, we will see in this course how the digitalization of the world has impacted the marketing mix. On each element of this marketing mix, we will address the evolutions and good practices induced by new tools and consumer behaviors, including the growing importance of putting the customer at the heart of its strategy.

This introductory module presents the fundamentals of business creation (business plan, financing, recruitment, etc.), marketing applied to start-ups and the development of these latter.

Through this module, learners master the different phases of audit in business and integrate good practices in terms of consulting.

This module trains learners to develop and implement effective marketing strategies for launching new products on the market. They will learn how to analyze the market, define a clear positioning, develop a comprehensive marketing plan, manage the life cycle of a product and measure the performance of campaigns. Learners will gain the skills to successfully carry out product launches and generate growth for businesses.

Digital transformation involves changes in habits and internal practices within companies. This course therefore allows to identify the challenges of digitalization, including the relevance of the proposed solutions, user adoption in order to optimize ease of adoption and return on investment in terms of economic, financial, commercial performance, of image or even quality.

• The knowledge acquired during this module will allow mastering the accounting system as well as the constituent elements of the balance sheet and profit and loss account. The key concepts are profit formation, fixed assets, current operations (VAT); reductions, staff costs, stocks or even loans. The course will be based on case studies to facilitate understanding through an approach combining theory and practice.
• This module has the final objective of introducing learners to the financial analysis of a company. The financial analysis will focus on the analysis of activity (control of the intermediate management balance (SIG), self-financing capacity (CAF)). But also in the analysis of the financial structure (equity operations, operations, cash flow, supplements).

The first part of the course focuses on analyzing a company’s accounts. In order to manage performance, it will be necessary to determine the reference costs allowing to assess and optimize its performance. It is also about being able to create or implement a dashboard, manage one’s activity, finally optimize the indicators and anticipate financial deadlines.

This module allows mastering the issue of budget management including :

• The budget architecture with implementation of summary documents.
• Project management control and its link with budget management.
• The management of dashboards and reporting.
• In parallel, the principles of project financing will also be presented, including the following skills:
• Establish and follow a budget and a financing plan.
• Set up an analytical accounting.
• Calculate the profitability of a project.
• Analyze a file from a business plan.
• Implementation of a pre-study to lead to the investment committee.

• How to create a business plan for fundraising: demonstrate the existence of the market, the growth potential, define the desired contributions and the funders’ equity investments.

• This module aims to allow learners to understand what customer relationship management is and to know the main data management platforms.
• It will thus be a question of being able to know how to collect and analyze the relevant data to understand its users and create actionable databases; to set up efficient loyalty programs; and finally to know the approach to choose and implement the right CRM tool in their organization.

This module trains learners to develop and implement effective digital strategies to achieve a company’s goals. They will learn how to analyze the market, define a relevant content strategy, optimize natural referencing (SEO), manage online advertising campaigns and measure the performance of actions taken. Learners will acquire the skills to develop a strong online presence and generate qualified traffic to their website.

• Master the techniques of approach and preparation for negotiation with key accounts. Collect and analyze customer information to better understand them.
• Identify stakeholders in the decision-making process.

Innovation management requires knowing the different phases of an innovation project and setting up the appropriate human resources. It is also about knowing the respective roles of the project manager, the financial and documentary aspects of a project until its launch.

This module allows discovering ‘acquire the skills necessary to implement innovative organizational methods. The program covers the following aspects :

• Traditional methods of organization: students learn to master classical methods of organization, such as the Kanban method, the Scrum method, etc.
• Innovative organizational methods: students learn to implement innovative organizational methods, such as the Agile method, the Lean method, etc.
• The objective is to implement innovative organizational methods in order to improve team efficiency and productivity, manage complex projects and drive change.

IT projects are at the heart of innovation and generally cause a disruption in business processes and a change in user practices. Change management aims to facilitate the acceptance of changes induced by the implementation of a new project and to reduce rejection factors. Will thus be addressed the missions of the project team, the involvement of users and different levels of management, the identification of operational managers and key actors as well as the various tools and their implementation conditions.

This module allows you to appropriate the methods and tools discussed during the training and ensure their integration and proper implementation by the learners.

• Implement project and team management.
• Taking into account the techniques used and measuring the return on investment in managing such projects.
• Define and negotiate cost, quality and deadline objectives.
• Organize a project (OBS) and define the responsibilities and tasks.
• Pilot a project and manage human and financial resources.
• Smooth the resources.
• Break down a project (WBS, PBS).
• Set up a Data Management Platform.

The applied research thesis aims to develop analytical and reflection skills around a managerial question. It is an opportunity to demonstrate its rigor in the analysis of a problem or managerial issue and the formulation of operational recommendations. The research thesis reflects the research work and is structured into three main stages: the review of the literature, the qualitative and/or quantitative study and its results, and the managerial recommendations.

• Manage and monitor a data project from its conception to its evaluation (REX), organize and inspire collective intelligence through collaborative methodologies, master and drive change in organizations for innovative marketing: agile methods (Scrum, Design Thinking, etc.)
• This seminar allows implementing agile project management through the Design Sprint method. Learners can thus test this method in real time and dive into the heart of a project.

• Apply the most relevant tools for data mining, reporting and dashboarding.
• Understand the fundamentals of UX (user experience) and UI (user interface) design, including design principles and user-centric design.

This module trains students in effective data management while respecting the General Data Protection Regulation (GDPR). Participants will learn how to collect, store, analyze and secure personal data in accordance with European regulations. They will gain in-depth knowledge of data governance, privacy and regulatory compliance. Students will thus be able to implement robust and secure data management strategies within organizations.

• Written exams
• Thesis defense