Master of Science Start-Up & Digital Transformation

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

• CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.
• Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).
• Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

Presentation of the professions in the sector by professionals.

The objective is to acquire key skills in terms of budget management and reporting. The focus will be on budget architecture, with the implementation of summary documents, project management control and its link with budget management, and the creation and steering of performance indicators. .

The objective of this module is to learn how to draw up a business plan: Designing a costed project for the creation or development of a company.

Several steps are covered: feasibility study, market targeting, opportunities and risks, strengths and weaknesses, communication, financing plan and profitability.

This module develops a precise methodology for analyzing customer needs, market structure and competitor dynamics to identify opportunities and threats in the environment.

This seminar focuses on a negotiation in a national and international context.

In particular, it will be necessary to take into account the cultural dimension and define its impact in an international negotiation. The national negotiation will focus on the sales process through role playing.

To perfect English language comprehension and communication skills in a wider context than just business English. Students are required to take the TOEIC test.

This module aims to deepen students’ skills in IT to meet the needs of companies in terms of budgetary or commercial monitoring, project management, personnel management and communication: Excel, Word, Powerpoint, teamwork tools, business software.

It aims to be efficient with office automation tools, identify and correct errors quickly, customize existing tools or create your own tools.

What makes a successful business person?

Internal and external communication skill; managing your priorities and deadlines; organization and time management skills; how to be a great listener, writer and speaker; effective sales techniques; effective group dynamics and project management skills; understanding international business culture.

The objective of this module is to understand the contribution of the function of the different business units in the development and transformation of organizations. At the end of this course, the learner should know the main performance indicators, be able to represent the main processes globally and understand the internal and external audit mechanisms related to the functioning of the organization as a whole.

The objective of this module is to understand the contribution of the function of the different business units in the development and transformation of organizations. At the end of this course, the learner should know the main performance indicators, be able to represent the main processes globally and understand the internal and external audit mechanisms related to the functioning of the organization as a whole.

This module aims to teach learners the overall concepts of financial strategy and business management. Learners will be able to understand the expectations of senior management and financial managers through the targeted financial concepts and language. The development of dashboards and performance indicators will allow the transmission of accounting and financial data related to the strategic management of the company.

From the elaboration of a project in group, the module approaches the techniques and the tools of organization and structuring of a digital project in order to optimize the costs, to determine and to respect the deadlines. Learners will map risks in order to anticipate them and reduce their potential impact in terms of cost, time and final quality of the project. The module will also focus on providing learners with elements to optimize interactions within the project team and facilitate the achievement of project objectives.

This module focuses on the management of an AI-oriented data project. It aims for the learners to acquire the following skills: the establishment of an informational and technological watch of AI projects, the identification of key success factors and the understanding of the stakes of AI projects in different sectors of activity. At the end of this course, learners will be able to design an AI-oriented data project using machine learning and deep learning tools.

This course aims to give a theoretical and practical overview of the main methodologies used to drive innovation (Design Thinking, Lean Agile, and others). We will also address the main challenges of implementing innovation on both the managerial and organizational levels. The course will rely on examples from the business to consumer and business-to-business environments.

The objective of this module is to enable learners to integrate the variables of management in their diversity and to understand the different types of management in order to be able to manage a team effectively and without conflict. At the end of this course, the learner should be able to know the different types of management, recognize a conflict situation and manage it, identify his own functioning and motivate his team effectively.

The business game is played using a business simulator. Groups of students are responsible for running a business in real time. All major business functions are covered. Students will make decisions to maximize the profitability of the business.

CV writing, recruitment interview techniques for the search for an internship, professional project management, team management and meeting management.

Negotiation techniques, transactional analysis and NLP, speaking and stage fright management, management and leadership techniques (PRADITUS).

Skills assessment, coaching, digitization of the CV and job search techniques at national and international level, preparation for the defence of the applied research thesis.

LinkedIn workshops.

Software (Excel, Word, VBA, professional software).

Presentation of the professions in the sector by professionals.

The digital transformation implies changes in the habits and internal uses of companies. This course therefore allows to draw up the stakes of the digitalization including the relevance of the proposed solutions, the adoption by the users in order to optimize the facility of adoption and the return on investment in terms of economic, financial, commercial, image or quality performances.

IS projects are at the heart of innovation and generally lead to a disruption of business processes and a change in user practices.

Change management aims to facilitate the acceptance of changes brought about by the implementation of a new project and to reduce the factors of rejection. The missions of the project team, the involvement of users and different levels of management, the identification of operational managers and key players as well as the different tools and their implementation conditions will be addressed.

This module aims to enable learners to understand what customer relationship management is and to know the main data management platforms. It will be able to collect and analyze relevant data to understand its users and create usable databases; to set up effective loyalty programs; and finally to know how to choose and implement the right CRM tool in its organization

The first part of the course focuses on the analysis of a company’s accounts. In order to manage performance, it will be necessary to determine the reference costs that will enable the company to assess and optimize its performance. It is also a question of being able to create or implement a dashboard, to pilot one’s activity, to finally optimize the indicators and anticipate the financial deadlines.

Manage and follow a Data project from its conception to its evaluation (REX), organize and inspire collective intelligence by means of collaborative methodologies, master and lead change in organizations in the service of innovative marketing: agile methods (Scrum, Design Thinking, etc)

This seminar allows to implement agile project management through the Design Sprint method. Learners can test this method in real time and immerse themselves in the heart of a project.

This module allows you to discover the possibilities and tools of no-code or low code in order to determine the platform to choose in order to facilitate the use by the collaborators and the finesse of data exploitation.

Through the Power BI data analysis solution, learners will be able to master personalized and interactive data visualization, through which users can create their own reports and dashboards.

Through this module, students master the different phases of auditing in companies and integrate good practices in terms of consulting.

Implement project and team management. Taking into account the techniques used and the measurement of return on investment in the management of such projects.

Define and negotiate cost, quality and deadline objectives. Organize a project (OBS) and define responsibilities and tasks. To steer a project and manage human and financial resources. Smooth out resources. Break down a project (WBS, PBS). Set up a Data Management Platform.

This module allows you to master the problems of budget management including :

• Budget architecture with implementation of summary documents;
• Project management control and its link with budget management;
• management of dashboards and reporting.

In parallel, the principles of project financing will also be presented, including the following competencies:

• Establish and monitor a budget and a financing plan;
• set up a cost accounting system;
• calculate the profitability of a project ;
• analyze a file based on a business plan.
• setting up a pre-study to lead to the investment committee.

Master the techniques of approaching and preparing for negotiations with key accounts. Collect and analyze customer information to better understand them.

Identify stakeholders in the decision-making process.

Innovation management requires knowledge of the different phases of an innovation project and the implementation of adequate human resources. It is also about knowing the respective roles of the project manager, the financial and documentary aspects of a project until its launch.

This module allows you to choose the most appropriate approach to publicize a project, to anticipate and avoid obstacles when creating an online platform, and to learn how to innovate and differentiate through new communication media/channels. The learner will thus be able to decide on the best strategy to implement on the web while respecting the general strategy of the company.

Monitor and analyze online data that is most relevant to the business. Identify the right information, at the right time and in the right place, to improve decision making and optimize organizational performance. Choose the appropriate tools to understand and capitalize on this new reality. Anticipate changes in markets and customer behaviour. Data Mining applied to Customer intelligence. Implement a customer intelligence project in a company.

Understand the specificities of digital communication, including in particular the challenges of e-reputation on social networks.

Know the principles and methodologies of “growth hacking” to recruit users to your interface. Know how to apply good storytelling practices to enrich the image of your brand and increase its attractiveness.

This module allows you to discover the development environment of web and mobile applications in order to know which one(s) to implement according to your organization and your ERP.

This module deals with the issues surrounding the audience of a website (also known as Web Analytics), which allows you to quantify the number of visitors to a site based on indicators such as the number of unique visitors, page views, visits, average duration of visits, etc. Campaign plan. Development and animation of the paper catalogue. Design and marketing of digital catalogues. Customization systems. Dual distribution, communication and integrated sales promotion. Multi-channel cultures and organization. Transposition and adaptation of merchandising techniques to the web.

Strategic role of Data Governance for companies. Master the national and international regulatory environment of data management, both in the context of collection and sharing. Identify the different approaches to personal data protection. The consent of individuals to their personal data. Integrate the rapid changes in legislation at the state level and their impact on the use and strategies of tomorrow’s companies.