MSc Sport

No, you don’t need to have been a professional athlete or have an elite sporting background. The Master of Science Sport welcomes a wide range of graduates from business schools, STAPS, universities in marketing, communication or management after 3 or 4 years of higher education. While a passion for sport and knowledge of the sector are an asset, the programme gradually builds up the necessary expertise in sports marketing and event management.

The courses cover the sports industry, sponsorship, fan experience and management in an educational and practical way. The aim is to train managers to develop the business of sport, not athletes. What counts most is your marketing sense, creativity and interest in the world of sport.

The experience gained during the work-linked placement year in various sports organisations gives practical insight into the practices of the sector and enables students to develop skills that are directly applicable to the professional and amateur sports markets.

Absolutely. The sports industry is experiencing constant growth, driven by digitalisation, the rise of new technologies and the growing commitment of fans. Clubs, equipment manufacturers, sports federations and event organisers are actively looking for marketing and customer experience experts to develop their revenues and build loyalty among their communities.

The sector is becoming increasingly professional, with new professions in digital, data and e-sport. The courses taught prepare students for the major changes taking place in the world of sport: sponsorship, hospitality, digital content and fan engagement. Graduates find opportunities in a wide range of businesses: professional clubs, sports brands, specialist agencies and sports media.

The programme provides students with the business, marketing and management skills they need to play a strategic role in a dynamic sector that is constantly reinventing itself and attracting new talent.

In addition to the technical skills in sports marketing and event management acquired during the course, you will develop essential human qualities: creativity to design memorable fan experiences, responsiveness to manage the urgency of events, team spirit to work with a variety of departments (sports, marketing, sales).

You will develop your ability to negotiate with sponsors and partners, your interpersonal skills to build relationships with supporters and athletes, and your leadership skills to manage project teams. The programme also enables you to develop your adaptability in the face of unforeseen events and your sense of service to guarantee a premium customer experience. These soft skills are crucial if you are to succeed in the sports industry and progress to management positions.

Practical experience in the field during the teaching year, particularly during work placements in sports clubs or federations, enables these skills to be developed in real-life contexts in the professional world.

Yes, the sports industry is actively looking for young talent to support its growth and digital transformation. Clubs, equipment brands, agencies and sports federations are recruiting well-trained individuals who can bring a fresh perspective to fan engagement and business development. Young graduates quickly find a job within months of obtaining their qualification.

Work-study programmes make it easier to find a job: the vast majority of graduates are taken on following their apprenticeship or work-study contracts. The sector values profiles with expertise in digital marketing, sponsorship and events. New jobs are being created in e-sports, digital content and fan data analysis. Whether in club marketing, partnership management, event creation or community management, the opportunities are numerous.

The course provides practical experience during the year of training, with practical experience in the field that makes it easier to apply for jobs with the major French and international sports organisations in the field.

Absolutely. The INSEEC programme includes working professionals from sports clubs, equipment brands, sports marketing agencies and sports federations. These lecturers bring their practical experience through :

These experts share their vision of current issues: the digital transformation of sport, fan engagement strategies, sponsorship activation and new hospitality practices.

This proximity to the professional world allows students to discover the methodologies used in higher education and facilitates access to work-study opportunities in the sector. Their expertise covers a wide range of sports activities: professional clubs, equipment manufacturers, event organisers and marketing departments. The programme is firmly rooted in the field, enabling students to acquire directly applicable knowledge.

Partnerships with other organisations in the sector also enrich the courses with complementary approaches to sports business.

The students who excel on this programme combine a passion for sport with a flair for marketing and the ability to create commitment. They come from a wide range of backgrounds, with 3 or 4 years’ higher education: business schools, universities in marketing, communication or sports management.

Profiles with previous experience in the sports, events or digital sectors are particularly successful. The most important thing is to have an appetite for creating memorable experiences, a curiosity to understand sports markets and an ability to work as part of a team in dynamic environments. The aims of the programme are to train managers capable of combining marketing creativity and commercial performance in the world of sport.

The programme is open to students from a wide range of academic backgrounds, the main criteria being motivation and the desire to perform a strategic function in the sports industry. Fluency in English is essential for working in international organisations. The year-long course provides an opportunity to learn about professional practices through work placements and practical projects.

Graduates of the Master of Science in Sport can look forward to attractive salaries at the start of their career, generally between €33,000 and €48,000 gross per annum, depending on the position and the structure. Sports marketing managers, junior partnership managers and events coordinators all start in this range.

After 3 to 5 years’ experience as a club marketing manager, fan experience director or sponsorship manager, remuneration ranges from €45,000 to €65,000.

Salary progression is rapid for those with skills in digital marketing, partnership management and customer experience. The market for new services such as e-sports also offers competitive remuneration packages to attract the best talent in the field.

There are several financing options for this year of training.

Yes, sports marketing and event management skills are in demand on an international scale, particularly in clubs and leagues operating on several continents. Many courses include an international dimension on global sports markets, intercultural management and global fan engagement strategies.

You can do your work placements in clubs abroad, international sports federations or equipment brands with a global presence. Graduates work in organisations in Europe, Asia and America, managing multilingual marketing campaigns and running international events.

New markets are opening up in e-sports and new sporting practices on a global scale. Fluency in English is essential for these international careers, ideally supplemented by a third language.

The programme enables you to acquire a global vision of the sports business and develop an extensive professional network. The courses include practical case studies of international clubs and brands, preparing you to apply for positions with a global dimension in the sports industry.

Yes, parallel admission is possible for candidates with a validated Bac +4 or significant experience in the sports, marketing or events sector. You can go straight into the second year of the Master of Science (MSc 2), depending on your previous career and experience. The admissions process assesses your academic record, your professional or community experience in the sports sector and your career plans.

An interview ensures that your profile matches the programme’s objectives. Applications are examined individually to identify students with the potential to succeed in this demanding course. This flexibility means that we can welcome a wide range of students from a variety of educational backgrounds: business schools, STAPS, marketing or communications. Students from recognised schools or establishments can easily join the programme.

The key is to demonstrate your motivation to perform a strategic function in the sports industry. The year-long course enables you to rapidly acquire specific knowledge of the sector through theoretical courses, practical work in the field and work placements in various departments of the sporting world.