MSc Communication
The Masters of Science specialising in Communication at INSEEC Paris, Lyon, Bordeaux, Marseille and Chambéry train sought-after experts with a curriculum designed for optimum integration into creative and strategic sectors.
- Develop creative and strategic expertise
- Work-linked training on 5 campuses
- Obtain an RNCP level 7 qualification
- Master professional digital tools
average annual salary of a communications manager
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advertisers
communication agencies
What is a Master of Science in Communication at INSEEC?
The Master of Science Specialisation in Communication trains professionals capable of designing and managing communication strategies adapted to new digital uses. This programme combines creativity, strategy and work-study to prepare you for careers in a constantly evolving sector.
Throughout the course, you will develop skills in brand strategy, 360° communication, influencer marketing, press relations and social media.
You will learn to manage multi-channel campaigns, create engaging content, analyse digital performance and manage communication budgets.
This specialisation is available on the INSEEC campuses in Bordeaux, Chambéry, Lyon, Marseille and Paris. Whether you study communication in Paris, the capital of creation and the media, in Lyon with its ecosystem of innovative agencies, or on our other campuses, you will benefit from a dense professional network and concrete opportunities.
This Master of Science prepares you for strategic and creative careers: communications project manager, digital marketing manager, brand strategy consultant or communications director. Find out more about the main themes below.
Digital Communication & Social Media
Mastering influence and commitment
Digital communication is redefining the relationship between brands and audiences. This specialisation trains you in content strategies, community management and influencer marketing. You will learn how to create engaged communities, develop effective social media strategies and manage organisations’ e-reputations.
You will master the codes of each platform (Instagram, TikTok, LinkedIn, YouTube), build powerful editorial calendars and manage influencer campaigns. You’ll also learn how to analyse performance using analytics, manage digital crises and create viral content. These skills will open doors to positions as social media manager, influencer manager, content strategist or senior community manager in digital agencies, brands and innovative start-ups.
Brand Communication & Press Relations
Building and defending your image
Brand communication and press relations are the foundation of an organisation’s reputation. This course teaches you to develop coherent brand strategies, manage media relations and steer corporate communications. You will develop a thorough understanding of the challenges of image and reputation.
You will learn how to design brand content strategies, write press releases and press kits, organise conferences and media events, and manage relations with journalists. You will master crisis communication, brand storytelling and corporate reputation management. This expertise will prepare you to become a press relations manager, communications director, brand manager or corporate communications consultant in major companies, PR agencies and consultancies.
360° Communication & Advertising
Creating memorable campaigns
360° communication orchestrates all channels to create coherent and impactful brand experiences. This specialism trains you to design multi-channel campaigns that integrate digital, print, events and traditional media. You will develop a global strategic and creative vision.
You will learn how to develop integrated communication strategies, manage creative projects, manage communication budgets and coordinate multi-disciplinary teams. You’ll master the creative brief, design and copywriting, media buying and the management of online and offline advertising campaigns. Your dual strategic and creative skills will open the door to positions as account manager, communications project manager or creative director in advertising agencies and marketing departments.
Skills developed
- Developing a digital strategy
- Managing campaigns
- Creating content
- Managing social networks
- Analysing performance
- Project management
- Coordinating the media
Our training courses
INSEEC Masters of Science Specialisation in Communication
INSEEC offers Masters of Science specialising in Communication as part-time or full-time courses to develop your expertise and employability. Choose the course that suits you best.
Campus
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- 1st year postgraduate
- 3rd year undergraduate
MSc Communication, Advertising & Digital Strategy
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- 1st year postgraduate
- 3rd year undergraduate
MSc Communication, Influence Marketing & Press Relations
Testimonials
What our students say
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After completing my MSc at INSEEC, I started at Bosch as a Strategic Marketing Analyst, before joining Oracle as an EMEA Business Development Consultant. The skills I acquired at INSEEC enabled me to build this international career path, which led me to my current position at Google.
Nabil AbdelhalimIndustry Manager
The professions
Career opportunities for a Master of Science specialising in Communication
Masters of Science specialising in Communication pave the way for dynamic careers in the media, public relations and digital, with high employability on graduation. Choose yours!
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Rejoignez un campus historique et vivant
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
Campus de Paris
Étudiez au cœur de la capitale
Découvrez trois campus modernes et faciles d’accès dans des lieux emblématiques de Paris.
Campus de Bordeaux
Étudiez au bord de la Garonne
Rejoignez un campus moderne et chaleureux en bord de Garonne, au cœur d’une ville vivante et conviviale.
Campus de Chambéry
Étudiez entre lac et montagnes
Étudiez entre lac et montagnes dans un campus unique à l’américaine, propice à une expérience étudiante épanouissante.
Campus de Marseille
Profitez d’un campus neuf en Méditerranée
Découvrez un campus flambant neuf au cœur de Marseille, ville méditerranéenne énergique et pleine de contrastes.
The most comprehensive range of training courses
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MSc Digital
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MSc Real Estate
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MSc International
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MSc Luxury
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MSc Marketing
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MSc Human Resources
INSEEC's Masters of Science in Human Resources train sought-after experts on 7 campuses, from Paris to Lyon and Bordeaux, offering high employability in all HR sectors.
MSc CSR
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MSc Healthcare
INSEEC's Master of Science in Health trains highly sought-after managers of healthcare establishments, ready to head up hospital and medico-social structures from Paris to Lyon, via Bordeaux.
MSc Sport
INSEEC's Master of Science in Sport trains sought-after sports marketing experts, ready to move into the sports industry from Paris to Lyon, via Bordeaux.
MSc Wine
INSEEC's Master of Science in Wine trains sought-after business experts, ready to develop the wine industry from Paris to Bordeaux via Lyon.
MSc Finance
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FAQ
Questions about INSEEC’s Masters of Science in Communication?
The top questions asked about INSEEC’s Communication specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about our Communication programmes
What are the advantages of a Master of Science in Communication for your future career?
The Master of Science in Communication gives you a solid strategic and operational grounding in marketing, management and content creation. Graduates quickly rise to positions of responsibility in agencies, companies or the media, both in France and abroad.
Are there any professional speakers or experts from the sector?
Yes, the Master of Science Specialisation in Communication programme involves professionals from agencies, companies and the media. They share their experience and provide practical teaching tailored to the realities of the market.
Is the specialisation available as a parallel admission?
Admission to the Master of Science Specialisation in Communication is open to holders of a Bac +3/+4 or equivalent, after a study of the application and an interview. Applications can be submitted at any of the school’s campuses.
What are the best-paid professions in the Master of Science Communication Specialisation?
Positions such as communications manager, marketing manager or digital project manager are highly sought after. With experience, graduates can progress to positions in communications or strategic management.
Are communications jobs really recruiting young graduates?
Yes, the sector offers many opportunities. MSc Communication students often do their work placements or work-study placements in dynamic sectors such as digital, luxury, culture or social media.
Do you have to be creative to succeed in the Master of Science in Communication?
Creativity is a real asset, but it can also be acquired through training. The programme includes concrete projects and practical work to develop strategic skills and learn about communication.
Does the specialisation include professional qualifications or specific tools?
Yes, some courses include recognised certifications, particularly in digital tools, digital communication, social marketing and project management. These skills are developed within a professional and strategic framework.
Is it possible to work abroad with the INSEEC MSc Communication?
The Master of Science in Communication opens up real international prospects, thanks in particular to the mastery of English and internships abroad.
What is the profile of students who successfully complete the Master of Science in Communication?
People who are curious, open to the world, at ease with social media and sensitive to management and marketing issues are particularly successful. The content of the programme enables them to combine strategy, creativity and professional rigour.
Does the Master of Science Specialisation in Communication allow you to specialise in a specific field?
Yes, the Master of Science Specialisation in Communication offers a number of tailored courses and objectives:
- digital communication ;
- brand management ;
- etc.
- public relations ;
- content strategy ;
Each specialisation enables you to enhance your skills and shape your career according to your professional ambitions.