What is an MSc in Project Management & Business Engineering?
The MSc in Project Management & Sales Engineering trains students for careers in business development, project management and sales management. It is RNCP level 7 certified by the French Ministry of Employment. The first year lays the foundations in sales strategy, management and customer relations. The second year develops expertise in managing complex projects, negotiations and key account strategies. This professionally-oriented programme prepares students to lead sales activities and manage strategic projects.
Professional certification
Level 7 (EU) Business Development Manager professional qualification, NSF code(s) 312, awarded by INSEEC MSc, registered under number 39884 on the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Project Management & Business Engineering is to train professionals capable of steering business development and managing complex projects. You will learn to manage sales teams, negotiate with key accounts and optimise sales performance.
The programme develops key skills in :
- Designing the commercial strategy
- Steering and securing the commercial strategy and its operational deployment
- Managing commercial teams
- Steering the performance and excellence of commercial activities
In addition to these common skill sets, there is the following optional specialization:
- Managing the deployment of a complex project and leading change
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to reflect changes in the commercial market and new sales techniques.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for the entire duration of the MSc 1 + MSc 2 or MSc 2 program.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits
This first year develops the managerial and commercial skills that are essential for any business development professional.
- Business English
- Software and decision-support tools
- Budget management and dashboards
- Professional tools and methods
- Corporate strategy and business plan
- Negotiations
1ʳᵉ year – Specialised courses
Specialised courses develop skills in sales management, project management and customer relations.
- Sales force management
- Commercial contract law and business taxation
- Customer relationship management
- Marketing and sales strategies
- Project management
- Distribution strategies
- Team management and leadership
- B2B Marketing
- Digital marketing and CRM
- Innovation and change management
- Sales techniques and commercial excellence
- Purchasing and logistics
2ᵉ year
60 ECTS credits
The second year deepens expertise with advanced modules in business strategy, project management and performance management.
Commercial strategy
- Management and corporate strategy
- International business law
- Purchasing strategy and supply chain management
- International marketing and sales strategies
- Research dissertation
Steering and operational deployment
- Key account strategies
- TA NLP and LLM
- Digitalising the commercial relationship
- Management of calls for tender and negotiation
Team management
- Change management and agility
- Team and talent management
- International and advanced negotiation
Commercial excellence
- Customer engineering and CRM
- Project financing and cost optimisation
- Professional tools and methods
- Planning and strategic issues
Complex projects & Leading Changes
- Lean management and quality approach
- Project management
- Management tools applied to project management
- PMI Certification
Assessment procedures
The two years of the programme combine the acquisition of theoretical skills with practical work experience, in both initial and sandwich courses.
Course validation
- Validation of 60 ECTS credits per year of training.
- The MSc is obtained by successive validation of the two years, i.e. a total of 120 ECTS credits.
- Certification awarded by capitalisation of all the skill blocks.
- Full validation of each block required with a minimum mark of 10/20 for each skill.
- Partial validation of blocks is not permitted.
Conditions for obtaining certification
- Validation of all blocks of cross-disciplinary skills common to all courses.
- A minimum period of 132 days in a company during the second year (MSc 2) for initial training students.
Assessment procedures
Throughout the course, your progress is regularly assessed by :
- Continuous assessment and final exams organised face-to-face.
- Individual and/or team case studies.
- Individual and/or group oral presentations.
- Individual and/or group written assignments.
- Professional simulations and work placements.
- An applied research dissertation.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. France Compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our Campus
Everywhere in France
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Business school in Paris
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Business school in Bordeaux
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Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France's most dynamic cultural and student cities.
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Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
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Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
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Business School in Toulouse
Study on a bright, modern campus close to the centre and Toulouse's dynamic economy.
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Testimonials
Our students are satisfied
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After graduating with an MSc in Marketing, Communication & Brand Strategy from INSEEC Bordeaux, I created CLOE, a platform that facilitates access to student housing. Thanks to the La FabriK For Good incubator, I benefited from tailored support and a network of experts to develop a project with social impact, serving student life and inclusion.
Said LasmakCEO & CofounderCloé
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The social media part is directly related to what I am learning at INSEEC. The work-study program is really helping me develop my skills, and in a saturated marketing and communications market, that’s a real plus: companies know that we have already been immersed in the professional world and that we know how it works.
Pablo Lacour
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My career path was initially far removed from the healthcare sector: I studied political science and wanted to be a lawyer. With INSEEC, I was able to change direction and establish myself in the management of a healthcare facility, in line with the values that motivate me on a daily basis.
Maureen-Alycia Lucea-Merlin
Key figures for class 2024
For RNCP title n°39884
“Business Development Manager
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
Internships schemes give you the opportunity to manage sales projects and develop your customer portfolio in-house. You’ll learn to manage sales teams, negotiate with key accounts and optimise processes. This strengthens your expertise and makes it easier for you to find a job.
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INSEEC supports you
Personalized support in your search for a work-study program or internship in business development and project management.
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Job dating
Monthly meetings to meet our partner companies recruiting sales engineering and business development profiles.
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Match'Up
Thousands of work-study programs and internships in business development, project management, and key account management.
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Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to facilitate your integration into the business world.
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Coaching Workshop
Weekly group or individual workshops: cover letters, professional conduct, stress management, resumes, interviews, LinkedIn, self-confidence
Business
What are the career prospects after an MSc in Project Management & Business Engineering?
After completing INSEEC’s MSc in Project Management & Business Engineering, there are many opportunities for you to join the professions of business development, sales management and business engineering. You will benefit from rapid career development prospects towards sales management or key account management positions.
Application
What are the entry requirements for the MSc Project Management & Business Engineering?
Admission to 1st year
- Accessible to holders of a minimum of 3 years’ higher education in the fields of commerce, marketing, management, engineering or economics: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated Bac +4 in the fields of commerce, project management, business development or management: university Master 1, 1ʳᵉ year Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the MSc Project Management & Business Engineering?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc's degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 490€
- MSc's degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc's degree
Visit us at
Our MSc events
Event type
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MSc
26/08
Open House Days Online
FAQ
All you need to know about the MSc in Project Management & Business Engineering
The top questions asked about the MSc Project Management & Business Engineering. And if you’d like to know even more, our teams will be happy to talk to you about it!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
What are the objectives of the MSc Project Management & Business Engineering?
The MSc Project Management & Business Engineering programme trains professionals capable of :
- Steering business development and sales strategy
- Managing complex projects and optimising processes
- Negotiating with key accounts and developing a customer portfolio
- Managing sales teams and developing performance
This course prepares students for careers in sales management, business engineering and strategic project management.
Is it possible to do a sandwich course during the INSEEC MSc Project Management & Business Engineering?
Yes, the programme can be taken on a sandwich course over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). The sandwich course gives you the opportunity to gain professional experience in business development or project management while continuing your academic studies. This option is ideal for students who want to immerse themselves fully in the world of work.
What is the duration of the INSEEC MSc Project Management & Business Engineering?
The course lasts 2 years (MSc 1 + MSc 2) for those with a Bac +3, or 1 year (MSc 2 only) for those with a Bac +4. You can join the programme from the start of the academic year in September/October or during the staggered start in February/March.
Is the INSEEC MSc Project Management & Business Engineering recognised by the State?
Yes, the diploma awards the RNCP 339884 level 7 title “Business Development Manager”, which is recognised by the State and registered on the Répertoire National des Certifications Professionnelles. This qualification facilitates access to sales management and business engineering positions.
Which languages are used for courses and exams?
Courses are taught in French or English, depending on the module. Business English and International and Advanced Negotiation courses are integrated into the programme to strengthen your language skills and prepare you for negotiations in an international context.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 INSEEC alumni in all sectors. This network facilitates mentoring, the exchange of best business practices and access to opportunities in business development, sales management and project management.
What support services are available for students?
INSEEC’s Corporate Relations and Alumni Department offers a range of personalised support services:
- Monthly job dating with companies recruiting sales profiles.
- Match’Up platform for access to work-linked training vacancies.
- Coaching workshops to develop your sales and negotiation techniques.
- Help with finding accommodation on each campus.
For more information on tuition fees and financing arrangements, contact the Admissions Department, which will guide you according to your situation.
What professional certification does the programme offer?
The MSc Project Management & Business Engineering offers you the possibility to have the PMI (Project Management Institute) certification in addition to the RNCP title. This dual certification strengthens your expertise in project management and makes it easier for you to enter the job market, particularly for positions with an international dimension and high financial stakes.
What digital tools and methodologies are taught in the programme?
The programme incorporates modern tools and methodologies:
- CRM and the digitalisation of commercial relations.
- Lean management and quality approach.
- Management tools applied to project management.
- NLP and LLM to optimise sales processes.
These technical skills enable us to effectively manage our sales activities and propose innovative solutions tailored to today’s challenges.
What soft skills have been developed following the MSc Project Management & Business Engineering?
The soft skills acquired during this course include :
- The ability to persuade and the art of negotiation.
- Leadership and management of sales teams.
- Agility and adaptability to market changes.
- Managing stress and ambitious goals.
- Entrepreneurial spirit and strategic vision.
These soft skills are essential for success in business development and engineering. They enable you to manage effectively, negotiate with impact and steer complex projects in all business sectors.
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