What is an MSc in Communication, Advertising & Digital Strategy?
The MSc in Communication, Advertising & Digital Strategy trains students for careers in communication, advertising design and digital marketing. It is RNCP level 7 certified by the French Ministry of Employment. The first year develops the fundamentals of digital communication and content creation. The second year focuses on advertising strategies, strategic planning and campaign management. This professionally-oriented programme prepares students to design and deploy 360° communication systems.
Professional certification
Level 7 (EU) professional certification in Communication and Digital Marketing Management, NSF code(s) 320/312, awarded by INSEEC MSc, registered under number 39592 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Communication, Advertising & Digital Strategy is to train professionals capable of creating and implementing global communication strategies. You will learn to create innovative advertising campaigns and manage digital projects to enhance the impact of brands.
The programme develops key skills in :
- Designing a digital marketing and communications strategy in line with the company’s overall strategy.
- Manage digital marketing campaigns.
- Designing and deploying a digital communications policy.
- Managing digital projects in agile mode and managing teams.
In addition to these common skill sets, there is the following optional sector-specific skill set: Coordinate and implement advertising strategy and strategic planning.
The courses
The courses presented below are given as examples and may vary slightly depending on the teaching campus. Course content is adapted each year to reflect changes in the advertising market, new creative trends and digital innovations.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for the entire duration of the MSc 1 + MSc 2 or MSc 2 program.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits
This first year develops the managerial and strategic skills that are essential for any communications and advertising professional.
- Business English
- Budget management and dashboards
- Software and decision-support tools
- Professional tools and methods
- Corporate strategy and business plan
1ʳᵉ year – Specialised courses
Specialised courses develop creative and strategic skills in communication, advertising and digital marketing.
- TechAway: prompt engineering
- Brand communication
- Product communication
- Digital communication
- Creation of video/photo content
- Communication law
- Events communication
- International advertising
- Introduction to strategic planning
- Creative process and DTP software
- Public relations and media
- Recommendation strategy
- Digital strategy and CRM
- Social media strategy
2ᵉ year
60 ECTS credits
The second year deepens expertise with advanced modules in advertising strategy, campaign creation and digital project management.
Communication strategy and digital marketing
- Digital communication and web marketing
- Marketing research and studies
- Influence marketing
- Applied research dissertation
- Professional tools and methods
Managing digital marketing campaigns
- Brand content and editorial strategy
- Event communication, sponsorship and patronage
- Graphic design and professional software
- Photo and video editing
- TechAway: NLP and LLM
Digital communications policy
- Agency advice and recommendations
- Sustainable communication and events
- Referencing policy
- Social media and community management
Digital project management
- Communication trends
- Internal communications
- Crisis communication
Advertising strategies and strategic planning
- Advertising strategy and creation
- Strategic planning
- Media planning and strategy
Assessment procedures
The two years of the programme combine the acquisition of theoretical skills with practical work experience, in both initial and sandwich courses.
Course validation
- Validation of 60 ECTS credits per year of training.
- The MSc is obtained by successive validation of the two years, i.e. a total of 120 ECTS credits.
- Certification awarded by capitalisation of all the skill blocks.
- Full validation of each block required with a minimum mark of 10/20 for each skill.
- Partial validation of blocks is not permitted.
Conditions for obtaining certification
- Validation of all blocks of cross-disciplinary skills common to all courses.
- A minimum period of 132 days in a company during the second year (MSc 2) for initial training students.
Assessment procedures
Throughout the course, your progress is regularly assessed by :
- Continuous assessment and final exams organised face-to-face.
- Individual and/or team case studies.
- Individual and/or group oral presentations.
- Individual and/or group written assignments.
- Professional simulations and work placements.
- An applied research dissertation.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. France Compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
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Partout en France
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“Digital Marketing and Communication Manager”
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Professional experience
Internships
Internships or work-study placements will enable you to design advertising campaigns and manage corporate communications projects. You’ll create creative content, manage media budgets and develop your expertise to help you break into the advertising industry.
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INSEEC supports you
Personalized support in your search for a work-study program or internship in Communication, Advertising & Digital Strategy.
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Job Dating
Monthly meetings to meet our partner companies in the communications, advertising, agency, and media sectors.
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Match'Up
Thousands of work-study programs and internships in digital communication, advertising creation, and content strategy thanks to our partner companies.
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Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to help you enter the workforce.
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Coaching Workshop
Weekly group or individual workshops: self-confidence, resumes, interviews, cover letters, professional conduct, LinkedIn, stress management, etc.
Business
What are the career Oportunities after an MSc in Communication, Advertising & Digital Strategy?
After completing INSEEC’s MSc in Communication, Advertising & Digital Strategy, there are many opportunities for you to enter the communication, advertising and digital marketing professions. You will benefit from rapid career development prospects towards positions of responsibility.
- Advertising manager
- Communication Consultant
- External communications manager
- Community manager
- Digital project manager
- Head of digital strategy
- Press relations manager
- Director of communications and digital marketing
- Digital marketing manager
- Digital Communications Director
- Manage digital referencing strategies (SEO, SEM, SEA)
- Traffic manager
- Strategic planner
- Director of Communications
Application
What are the entry requirements for the MSc Communication, Advertising & Digital Strategy?
Admission to 1st year
- Accessible to holders of at least a BAC +3 in the fields of communication, marketing, advertising, design, human sciences or management: university degree, professional degree, Bachelor’s degree from a business school or BUT.
- Apply using the online application form.
Admission to 2nd year
- Open to holders of a validated BAC +4 in the fields of communication, digital marketing, advertising or design: university Master 1, 1ʳᵉ year of a Master’s degree in a business school or equivalent.
- Apply using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the MSc Communication, Advertising & Digital Strategy?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc's degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year10 990€
- 2nd year 1 year13 890€
- MSc's degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year11 390€
- 2nd year 1 year13 450€
- MSc's degree
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FAQ
All you need to know about the MSc in Communication, Advertising & Digital Strategy
The top questions asked about the MSc Communication, Advertising & Digital Strategy. And if you’d like to know even more, our teams will be happy to talk to you about it!
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Is it possible to do a sandwich course during the INSEEC MSc Communication, Advertising & Digital Strategy?
Yes, the Master of Science in Communication, Advertising & Digital Strategy can be taken on a sandwich course over 12 months (MSc 2) or 24 months (MSc 1 + MSc 2). A work-linked course gives you the opportunity to gain professional experience in a communications agency or art department while continuing your studies.
Which languages are used for courses and exams?
Courses on the Master of Science in Communication, Advertising & Digital Strategy are taught in French. Courses in Business English and International Advertising are integrated into the programme to strengthen your language skills and prepare you for exchanges in an international context.
Is the INSEEC MSc Communication, Advertising & Digital Strategy recognised by the State?
Yes, the diploma awards the RNCP 39592 level 7 title “Manager of Communication and Digital Marketing”, recognised by the State and registered on the Répertoire National des Certifications Professionnelles. This certification will make it easier for you to pursue a career in the communication and advertising sector.
What is the admissions process for the MSc Communication, Advertising & Digital Strategy?
Admission is a three-stage process: online application via the application form, review of your academic and professional record, then individual interview. You can apply for MSc 1 with a Bac +3 or directly for MSc 2 with a Bac +4 to discover the major issues in communication. The application fee is €80.
What are the objectives of the MSc Communication, Advertising & Digital Strategy?
The Master of Science in Communication, Advertising & Digital Strategy trains professionals capable of :
- Designing and deploying innovative advertising strategies
- Managing creative and digital projects
- Manage press and media relations
- Developing 360° communication campaigns
This course prepares students to reveal their creative potential and build a career in major communications agencies.
Does the school help students find accommodation?
Yes, INSEEC offers services to help you find accommodation on each campus. Find out about our partnerships with student residences offering adapted solutions, including for students with disabilities, to make it easier for you to settle in and concentrate on your academic studies.
Is there an active INSEEC alumni network to help with professional integration?
Yes, you benefit from access to the network of 115,000 INSEEC graduates working in the communication, advertising and media sectors. This international network facilitates mentoring, career opportunities in art direction and gives you access to major partner agencies.
What creative software is taught in the programme?
The Master of Science in Communication, Advertising & Digital Strategy will enable you to develop expertise in the following tools:
- DTP software (Photoshop, Illustrator, InDesign).
- Professional photo and video editing tools.
- Graphic design platforms.
These technical skills reveal your creative potential and facilitate your experience in a communications agency or art direction.
What soft skills are developed after the MSc Communication, Advertising & Digital Strategy?
The soft skills acquired during this training course include :
- Creativity and innovation.
- The ability to summarise and pitch.
- A flair for creative teamwork.
- Adaptability to customer requirements.
- Managing stress and deadlines.
These soft skills reveal your potential and are essential for applying to major international agencies. INSEEC also helps students with disabilities to develop these skills and build their careers in communications and press relations.
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