What is an MSc Hospitality Management, Tourism Marketing & Customer Experience?
The MSc Hospitality Management, Tourism Marketing & Customer Experience provides training for careers in tourism, hospitality and customer experience management. It is RNCP level 7 certified by the French Ministry of Employment. The first year consolidates the fundamentals of tourism and hospitality marketing, while the second year develops expertise in customer strategy. This high-level programme prepares students for managerial responsibilities through a professional approach and field projects.
Professional certification
Level 7 (EU) professional certification for Customer Experience Marketing Managers, NSF code(s) 312, awarded by INSEEC MSc, registered under number 38598 in the RNCP (Répertoire National des Certifications Professionnelles) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the MSc Hospitality Management, Tourism Marketing & Customer Experience is to train professionals capable of designing, managing and optimising the customer experience in the tourism and hospitality sectors.
On completion of this course, you will be able to :
- Develop a customer-centric marketing strategy.
- Steering the operational implementation of the customer experience strategy.
- Designing and deploying loyalty levers to boost performance.
- Manage teams and unite them around the concept of customer experience in agile mode.
In addition to these common blocks of skills for the RNCP qualification, there is the following optional sectoral block:
- Coordinating and deploying the customer experience marketing strategy in the hospitality management sector
The courses
The courses presented below are given as examples and may vary depending on the teaching campus. The content is updated each year to reflect new trends in tourism and the hotel industry.
The pace of courses may differ from campus to campus and depending on whether the course is being run under a work placement agreement (initial) or a professionalization/apprenticeship contract (continuing).
The work-study contract must be signed for the entire duration of the MSc 1 + MSc 2 or MSc 2 program.
1ʳᵉ year – Cross-disciplinary and foundation courses
60 ECTS credits
This first year consolidates the fundamentals of management applied to the tourism and hospitality sectors. It develops a strategic and operational vision through courses in management, marketing and professional tools, while reinforcing the essential language and interpersonal skills.
- Business Game
- Budget management & dashboards
- Modern language 2
- Negotiations
- Software and decision-support tools
- Professional tools and methods
- Corporate strategy & business plan
1ʳᵉ year – Specialised courses
This first year lays the foundations of tourism marketing and communication. The courses cover the entire customer journey, from behavioural analysis to acquisition levers, while incorporating new technologies and artificial intelligence to enhance the experience.
- Strategy & customer experience
- Marketing remix
- Business skills
- AI prompt engineering
- Strategic & operational marketing
- Market focus
- Digital marketing & e-commerce
- Event marketing & communication
- Influencer marketing & social media strategy
- Consumer behaviour
- Team management & leadership
2ᵉ year
60 ECTS credits
This second year develops expertise in tourism and hospitality management through a strategic and operational approach. The courses develop skills in customer experience management, hotel management and leadership.
Marketing strategies & customer experience
- Consumer behaviour & customer experience (level 2)
- Marketing & management strategies
- Marketing & innovation
- Applied research dissertation
Steering the customer experience
- Digital strategy & e-commerce
- Hotel operational management
- Marketing, communication & PR
- Tour operator
Loyalty & performance
- Marketing CRM
- Brand management & legal issues
- Financial management & strategic planning
- Action Lab
Team management & agility
- Team & talent management
- Modern language 2
- Sustainable development & green management
- Negotiations
- Masterclass
Customer experience coordination – hospitality management
- Event project management
- Sustainable tourism & responsible marketing
- Price and profitability management
Assessment procedures
The two years of the programme combine the acquisition of theoretical skills with practical work experience, in both initial and sandwich courses.
Course validation
- Validation of 60 ECTS credits per year of training.
- The MSc is obtained by successive validation of the two years, i.e. a total of 120 ECTS credits.
- Certification awarded by capitalisation of all the skill blocks.
- Full validation of each block required with a minimum mark of 10/20 for each skill.
- Partial validation of a block is not possible.
Conditions for obtaining certification
- Validation of all blocks of cross-disciplinary skills common to all courses.
- A minimum period of 132 days in a company during the second year (MSc 2) for initial training students.
Assessment procedures
Throughout the course, your progress is regularly assessed by :
- Continuous assessment and final exams organised face-to-face.
- Individual and/or team case studies.
- Individual and/or group oral presentations.
- Individual and/or group written assignments.
- Professional simulations and work placements.
- An applied research dissertation.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. France Compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our campus
Everywhere in France
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Business school in Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
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Business school in Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
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Business school in Lyon
Take advantage of a historic campus in the heart of Lyon, one of France's most dynamic cultural and student cities.
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Business school in Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
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Business school in Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
1/5
Testimonials
Our students are satisfied
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After graduating with an MSc in Marketing, Communication & Brand Strategy from INSEEC Bordeaux, I created CLOE, a platform that facilitates access to student housing. Thanks to the La FabriK For Good incubator, I benefited from tailored support and a network of experts to develop a project with social impact, serving student life and inclusion.
Said LasmakCEO & CofounderCloé
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After completing my MSc at INSEEC, I started at Bosch as a Strategic Marketing Analyst, before joining Oracle as an EMEA Business Development Consultant. The skills I acquired at INSEEC enabled me to build this international career path, which led me to my current position at Google.
Nabil AbdelhalimIndustry ManagerGoogle
Key figures for class 2024
For RNCP qualification no. 38598
“Customer Experience Marketing Manager”
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Internships
The MSc Hospitality Management, Tourism Marketing & Customer Experience gives you the chance to gain practical experience in the tourism and hotel industries, hone your sector expertise and develop a strategic professional network, through work placements or sandwich courses.
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Job Dating
Monthly meetings to meet recruiters from the hospitality, tourism, and customer experience sectors.
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Match’Up
A unique platform with thousands of work-study programs and internships available in tourism, hospitality, and events.
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Corporate and Alumni Relations Department
A network of 10,000 partner companies and 115,000 alumni to facilitate your professional integration.
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Coaching Workshop
Weekly group or individual workshops: CV, interview, cover letter, posture, LinkedIn, etc.
Business
What are the career opportunities after an MSc Hospitality Management, Tourism Marketing & Customer Experience?
After completing this MSc, you’ll have a wide range of opportunities in the tourism, hotel and events industries, with prospects for rapid advancement to managerial and strategic positions.
Application
What are the entry requirements for the MSc Hospitality Management, Tourism Marketing & Customer Experience?
Admission to 1st year
- Holders of a 3-year higher education qualification (180 ECTS credits): Bachelor’s degree or equivalent
- Students in the process of validating their Bac +3 diploma
Admission to 2nd year
- Holders of a degree at Bac +4 level (240 ECTS credits): Master 1 or equivalent
- Students who have completed the first year of an MSc
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the MSc Hospitality Management, Tourism Marketing & Customer Experience?
Tuition fees for the INSEEC MSc vary from year to year. Several sources of finance are available to help you.
- 3rd year undergraduate
- 1st year 1 year12 650€
- 2nd year 1 year14 150€
- MSc's Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year12 190€
- 2nd year 1 year13 890€
- MSc's degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 3rd year undergraduate
- 1st year 1 year12 650€
- 2nd year 1 year14 150€
- MSc's degree
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Our MSc events
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FAQ
All you need to know about the MSc Hospitality Management, Tourism Marketing & Customer Experience
Answers to the most important questions about the MSc Hospitality Management, Tourism Marketing & Customer Experience. For any further information, our teams will be happy to help you with your project!
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Which partner companies recruit students from this programme?
MSc students are sought after by key players in the sector:
- major international hotel groups;
- tour operators ;
- travel agencies ;
- booking platforms ;
- event organisers ;
- luxury brands.
INSEEC has a network of 10,000 partner companies that regularly offer work-study and employment opportunities in the tourism and hospitality sector.
Is INSEEC’s MSc Hospitality Management, Tourism Marketing & Customer Experience recognised by the State?
Yes, this MSc delivers level 7 (Bac +5) professional certification in Customer Experience Marketing Management, registered with the RNCP under number 38598. This recognition by the French government guarantees the academic quality of the programme and makes it easier for graduates to enter the job market.
What is the duration of INSEEC’s MSc Hospitality Management, Tourism Marketing & Customer Experience?
The programme lasts two years, or 120 ECTS credits. Each year comprises 441 hours of tuition, divided between periods of training and periods of work experience. The second year requires a minimum of 132 days in a company to validate the certification.
What soft skills are developed after an MSc Hospitality Management, Tourism Marketing & Customer Experience?
This MSc develops essential interpersonal skills:
- leadership ;
- adaptability ;
- sense of service ;
- intercultural communication ;
- stress management ;
- international teamwork ;
- problem solving.
These soft skills are at the heart of hospitality professions, where the customer experience and the human relationship are central.
Is it possible to do a sandwich course during the MSc Hospitality Management, Tourism Marketing & Customer Experience at INSEEC?
Yes, sandwich courses are possible from the first year onwards on all the campuses offering this programme. This type of work-study arrangement allows students to gain significant professional experience while financing their training. The school supports students who want to find a work-study placement through its Corporate Relations Department.
Is there an active INSEEC alumni network to help with professional integration?
Yes, INSEEC has a network of 115,000 active alumni worldwide. This network considerably enhances career prospects by facilitating networking, mentoring and access to professional opportunities. Regular events enable students to meet these alumni who have become leaders in their sectors.
Which languages are used for courses and exams?
Courses are taught in French and English, depending on the module and campus. Fluency in English is a strong point of the programme, and is essential in the international tourism sector. The main content also includes a modern language 2 to personalise your linguistic profile for a global clientele.
How does the programme prepare for the challenges of the traveller experience?
The MSc Hospitality Management, Tourism Marketing & Customer Experience programme focuses on understanding the behaviour of the modern traveller and strategies for creating unique and memorable experiences. The courses cover the end-to-end customer journey, from digital to physical reception, incorporating new expectations in terms of personalisation and sustainability.
What opportunities are there in the luxury hotel industry after this MSc?
This MSc in Hospitality Management, Tourism Marketing & Customer Experience opens the doors to the high-end hotel industry, with positions in guest experience management, hotel management and brand development. The great strength of the programme lies in its comprehensive presentation of the codes of luxury and hospitality excellence, adapted to international standards.
Does the programme cover sustainable and responsible tourism?
Yes, sustainable tourism is an integral part of the curriculum to meet the growing expectations of travellers and to comply with regulations. Students learn how to design offers that respect the environment and local communities, a major challenge for professionals in the sector who are evolving in a changing world.
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