Bachelor Sport
INSEEC’s Bachelor in Sport prepares experts capable of managing sports projects and events, from Paris to Lyon and Bordeaux.
- Earn a level 6 RNCP qualification
- Learn from sport business experts
- Gain experience through work-linked training
- Take part in sports event projects
Companies in the sector
Sports facilities in France
Sports federations
Jobs in France
What is a Bachelor of Sport at INSEEC?
INSEEC’s Bachelor Sport is a practical course that prepares you for careers in management, marketing and events in the sports sector. You will learn how to organise competitions, manage partnerships, promote sports clubs or brands and manage teams.
Thanks to the sandwich course, field projects and support from professionals in the sector, you will develop skills that are directly useful for working in clubs, federations, sports equipment companies or specialist agencies.
This specialisation is available on the INSEEC campuses in Bordeaux, Lyon, Chambéry, Paris, Rennes and Marseille. Whether you choose to study in Paris, at the heart of an ecosystem rich in clubs and federations, or in Lyon, renowned for its sporting dynamism, each campus connects you directly to the major players in the sector. Specialisation is also available on the Bordeaux, Chambéry, Rennes and Marseille campuses.
INSEEC’s Bachelor Sport offers a number of complementary specialisations, enabling you to discover the different professions in sports management and marketing while developing expertise tailored to your professional ambitions. Find out more below.
Sports marketing
A sector where passion and strategy meet
Sports marketing involves promoting clubs, events or brands through creative and digital campaigns. You will learn how to develop partnerships, analyse audiences and maximise the visibility of athletes or organisations.
This specialisation prepares you to join agencies, federations or the communications departments of large organisations.
Sports events
Creating and managing unique experiences
Organising a tournament, marathon or corporate sports event requires rigour and creativity. You’ll learn about project management, logistical coordination and event communication.
Using case studies and in-company experience, you will learn how to design engaging experiences for the public and enhance the image of partner brands.
Sports equipment
Combining business and product innovation
The sports equipment trade is a dynamic market, driven by new practices and technologies. You will develop skills in distribution, e-commerce, merchandising and customer relationship management.
This specialisation will give you access to major retailers, innovative start-ups and e-commerce players, where your knowledge of business and digital will make all the difference.
Our training courses
INSEEC Bachelors in Sport
Sport Bachelors open the doors to sports management and event management. Combine passion, work experience and practical experience to build a dynamic, international career.
Campus
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Sport Business – Sport Études
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Sport Business – Ski Studies
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Sport Business
Testimonials
What our students say
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Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
Valentine B.Assistante communication
The professions
Career opportunities for a Bachelor’s degree in Sport
INSEEC’s Sport Bachelors cover management, event management and sports business. They combine work-study, on-the-job experience and rapid integration. Choose the specialisation that will launch your career.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France's most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Campus de Toulouse
Study on a bright, modern campus close to the centre and Toulouse's dynamic economy.
Campus de Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Campus de Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
Bachelor Wine
INSEEC's Bachelor's in Wine trains experts in the sector, ready to work in the major wine-growing areas, from Bordeaux to Beaune, from Paris to Lyon.
Bachelor Human Resources
INSEEC's Bachelor in Human Resources trains experts in human development, ready to support talent and organisations in Paris, Lyon or Bordeaux.
Bachelor Luxury
INSEEC's Luxury Bachelors prepare the talents sought after by luxury houses, trained on our campuses in Paris, Lyon, Bordeaux and Marseille.
Bachelor International
INSEEC's International Bachelors prepare professionals who are open to the world, capable of working in France's major economic centres, from Paris to Marseille, via Lyon and Bordeaux.
Bachelor Real Estate
INSEEC's Bachelors in Real Estate pave the way for solid careers in a buoyant sector, accessible from Bordeaux, Paris, Lyon and Marseille.
Bachelor Digital
INSEEC's Bachelors in Digital opens the door to solid careers in the digital sector, with opportunities in major cities such as Paris, Lyon and Marseille.
Bachelor Business
INSEEC's Business Bachelors train versatile, employable people to work in France's major cities and adapt to international business environments.
Bachelor of Communication
INSEEC's Bachelor's degree in Communication prepares agile professionals ready to work in the major student and economic centres of Paris, Lyon, Bordeaux and Marseille.
Bachelor Marketing
INSEEC's Marketing Bachelor programme trains agile professionals capable of creating and managing strategies, from Paris to Lyon to Bordeaux.
Bachelor Finance
INSEEC's Finance Bachelors train sought-after professionals capable of working in France's major economic centres, from Paris to Lyon and Bordeaux.
Visit us at
Discover the Bachelor events
Event type
Campus
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Bachelor
27/08
Open House Days Online
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Bachelor
26/09
Open House Days in Paris
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Bachelor
07/10
Open House Days in Marseille
FAQ
Questions about INSEEC’s Bachelors in Sport?
The top questions asked about INSEEC’s Sport specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Sport
What is the profile of successful Bachelor Sport Business students?
Students who are motivated by sport, curious about the world of management and sponsorship, and able to work as part of a team are particularly successful on this course.
How can I finance a Bachelor’s degree in Sport Business?
Various solutions are available: sandwich courses from year 3ᵉ, paid internships, grants, bank loans. The brochure details all the funding options.
Is specialising in sport a sector for the future?
Yes, the sports sector is experiencing strong growth worldwide. Events, digital technology and sponsorship are creating attractive new jobs.
Is it possible to work abroad with an INSEEC Sport Business Bachelor?
Yes, this programme opens the doors to the international sporting world thanks to courses, internships and partnerships with major players.
Is the specialisation available as a parallel admission?
Yes, admission is open at different levels. Depending on your year and course after the bac, you can join the course directly in 2ᵉ or 3ᵉ year.
Are there any professional speakers or experts from the sector?
Yes, the courses are taught in part by sports and management professionals. They pass on knowledge that is directly applicable in the workplace.
What are the best-paid jobs in sport?
Positions related to sponsorship, international event management or strategic partnerships are among the best paid for young graduates.
Do you need to be sporty to succeed in a Bachelor’s degree in Sport Business?
Not necessarily. The aim is to train managers and administrators in the sector. Your passion and your commercial or management skills are the key.
What soft skills are developed with a Bachelor Sport Business INSEEC?
Communication, leadership, teamwork, project management and a results-oriented curriculum: these are just some of the qualities acquired through the courses and practical experience.
How do I apply for the Bachelor Sport Business?
The school recruits on the basis of an application and an interview. Applicants must hold a baccalaureate and meet the programme criteria.