Bachelor Marketing
INSEEC’s Marketing Bachelor programme trains agile professionals capable of creating and managing strategies, from Paris to Lyon to Bordeaux.
- Obtain an RNCP level 6 qualification
- Develop key digital marketing skills
- Gain experience through work-linked training
- Build your future professional network
Advertising agencies in France
Average salary for a marketing manager
Online advertising sales
Average salary for a marketing assistant
What is a Marketing Bachelor’s degree at INSEEC?
INSEEC’s Bachelor of Marketing course prepares you for careers in marketing, communication and digital. It is designed for people who want to work in a creative, dynamic and innovative sector.
Throughout the course, you will learn to design marketing strategies, manage campaigns, analyse consumer behaviour and use digital tools. Thanks to the sandwich course and practical projects, you’ll gain solid professional experience and all the skills you need to be up and running as soon as you graduate.
Whether you choose Paris for its dynamic ecosystem and major agencies, Lyon for its economic centre, or Bordeaux for its international outlook and student life, each campus offers you a wealth of opportunities. This specialisation is also offered at our campuses in Chambéry, Rennes, Marseille and Toulouse.
The INSEEC Marketing Bachelor’s programme is structured around several complementary areas of expertise, designed to prepare you for the different facets of marketing and communication professions. Find out more below.
Operational marketing
Manage day-to-day operations
Operational marketing teaches you how to turn strategy into concrete action. You’ll design campaigns, manage budgets and measure their impact. You will develop your skills in planning, sales analysis and team coordination. Thanks to practical case studies and in-company projects, you will learn to react quickly to market developments and optimise your actions.
This specialisation prepares you for key positions such as assistant product manager or operational marketing manager, directly at the heart of business performance.
Digital marketing
Master digital tools
Digital marketing is essential in a connected world. You’ll learn how to manage social networks, pilot online campaigns and analyse performance using data tools. You’ll explore acquisition levers such as SEO, SEA and emailing, and discover how to create high-impact content.
With practical projects and work experience, you’ll be able to develop a brand’s visibility and optimise its digital presence. There are many career options: community manager, web marketing manager, traffic manager or digital strategy consultant.
International marketing
Open up to global markets
International marketing prepares you to work in multicultural environments. You will learn to adapt your strategies to foreign markets, manage cultural differences and communicate in several languages. The courses include real-life case studies of global brands and export-oriented projects.
You will develop invaluable skills in negotiating, managing partnerships and steering international campaigns. This specialisation leads to positions such as international development officer, export manager or global strategy consultant.
Our training courses
Marketing Bachelors at INSEEC
The Marketing Bachelors cover the fields of luxury, fashion, sport, tourism and international business. You’ll become more employable thanks to work placements (in years 1 and 2), sandwich courses (from year 3) and practical projects. Choose the course that inspires you.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Marketing & Product Development
Testimonials
What our students say
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The Bachelor’s degree in Marketing & Communication at INSEEC allowed me to develop my network and acquire various skills by combining theory and practice thanks to professional speakers and the work carried out.
Anne-Caroline B. B.Marketing & Communications Project Manager
The professions
Career opportunities for a Marketing Bachelor’s degree
Bachelors in Marketing open the way to strategic careers in communication, digital and commerce, with rapid integration and motivating career prospects.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Rejoignez un campus historique et vivant
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
Campus de Paris
Étudiez au cœur de la capitale
Découvrez trois campus modernes et faciles d’accès dans des lieux emblématiques de Paris.
Campus de Bordeaux
Étudiez au bord de la Garonne
Rejoignez un campus moderne et chaleureux en bord de Garonne, au cœur d’une ville vivante et conviviale.
Campus de Rennes
Découvrez un campus moderne en Bretagne
Intégrez un campus rénové récemment, dans une ville accueillante et étudiante, où l’énergie bretonne se vit au quotidien.
Campus de Toulouse
Apprenez dans la Ville Rose
Étudiez dans un campus moderne et lumineux, proche du centre et du dynamisme économique toulousain.
Campus de Chambéry
Étudiez entre lac et montagnes
Étudiez entre lac et montagnes dans un campus unique à l’américaine, propice à une expérience étudiante épanouissante.
Campus de Marseille
Profitez d’un campus neuf en Méditerranée
Découvrez un campus flambant neuf au cœur de Marseille, ville méditerranéenne énergique et pleine de contrastes.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
Bachelor Wine
INSEEC’s Bachelor’s in Wine trains experts in the sector, ready to work in the major wine-growing areas, from Bordeaux to Beaune, from Paris to Lyon.
Bachelor Sport
INSEEC’s Bachelor in Sport prepares experts capable of managing sports projects and events, from Paris to Lyon and Bordeaux.
Bachelor Human Resources
INSEEC’s Bachelor in Human Resources trains experts in human development, ready to support talent and organisations in Paris, Lyon or Bordeaux.
Bachelor Luxury
INSEEC’s Luxury Bachelors prepare the talents sought after by luxury houses, trained on our campuses in Paris, Lyon, Bordeaux and Marseille.
Bachelor International
INSEEC’s International Bachelors prepare professionals who are open to the world, capable of working in France’s major economic centres, from Paris to Marseille, via Lyon and Bordeaux.
Bachelor Real Estate
INSEEC’s Bachelors in Real Estate pave the way for solid careers in a buoyant sector, accessible from Bordeaux, Paris, Lyon, Chambéry and Marseille.
Bachelor Digital
INSEEC’s Bachelors in Digital opens the door to solid careers in the digital sector, with opportunities in major cities such as Paris, Lyon and Marseille.
Bachelor Business
INSEEC’s Business Bachelors train versatile, employable people to work in France’s major cities and adapt to international business environments.
Bachelor of Communication
INSEEC’s Bachelor’s degree in Communication prepares agile professionals ready to work in the major student and economic centres of Paris, Lyon, Bordeaux and Marseille.
Bachelor Finance
INSEEC’s Finance Bachelors train sought-after professionals capable of working in France’s major economic centres, from Paris to Lyon and Bordeaux.
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Discover the Bachelor events
Event type
Campus
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Bachelor
17/01
Open House Days in Bordeaux
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Bachelor
17/01
Open House Days in Rennes
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Bachelor
24/01
Open House Days in Paris
FAQ
Questions about INSEEC’s Marketing Bachelors?
The top questions asked about INSEEC’s Marketing specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Marketing
What level of study does the Marketing Bachelor’s degree correspond to?
The Marketing Bachelor’s degree is a Bac+3 level qualification, with RNCP level 6 certification. It validates the skills acquired during three years of study in commerce, management and business strategy.
How do I get into a Marketing Bachelor’s degree at INSEEC?
Access to 1ʳᵉ year is possible after the baccalaureate or equivalent. You must submit an application and follow the admissions process to join the programme.
You can enter in the 2nd year if you have completed the first year (or are in the process of completing the first year) of an equivalent course.
You can also enter in 3rd year if you have completed a 2nd year of an equivalent course (or if you are in the process of completing this level).
What are the best-paid jobs in marketing?
Product managers, sales managers and digital strategy managers are among the most attractive positions, with salaries that rise with each year of experience.
Is marketing a sector for the future?
Yes, the sector is constantly evolving. Companies are looking for profiles capable of combining business strategy, creativity and digital tools in the courses on offer.
What is the profile of successful Bachelor Marketing students?
Students with an interest in communication, business and management do well. Their motivation and the use of the knowledge they have acquired in the classroom enable them to progress rapidly.
What soft skills are developed with a Marketing Bachelor’s degree?
Organisation, analytical skills, creativity and communication. These skills complement their academic achievements, enabling students to be up and running by the third year.
Does the Marketing Bachelor’s degree include any professional qualifications?
Yes, some courses offer specific certifications and teaching provided by experts. Students also earn ECTS credits that are recognised for future study.
Is it possible to work abroad with a Marketing Bachelor’s degree?
Yes, the diploma is recognised in France and abroad. The school’s partnerships open up professional and academic opportunities beyond your first year.
What are the salaries after a Marketing Bachelor’s degree?
A recent graduate starts at between €30,000 and €38,000 a year (average salary for a recent graduate). Progression is rapid, depending on the skills acquired and the professional experience on offer. Salaries can be as high as €48k a year, depending on the sector, location and experience.
Is it possible to continue your studies after a Marketing Bachelor’s degree?
Yes, the Bachelor’s degree allows you to continue your studies towards an MSc, a Master’s degree in a business school or another programme specialising in communication or marketing.