Bachelor of Communication
INSEEC’s Bachelor’s degree in Communication prepares agile professionals ready to work in the major student and economic centres of Paris, Lyon, Bordeaux and Marseille.
- Obtain an RNCP level 6 qualification
- Develop cutting-edge communication skills
- Work-linked training on our campuses
communication agencies
average annual salary of a communications manager
growth rate
Employees
What is a Bachelor’s degree in Communication at INSEEC?
INSEEC’s Bachelor of Communication course prepares you for careers in communication, media and digital. It teaches you to understand the needs of brands, construct powerful messages and devise strategies that attract audiences and build loyalty.
Throughout the course, you will develop practical skills in content creation, press relations, event communications and digital strategy. Thanks to practical projects and partnerships with companies, you’ll gain solid experience and be ready to enter the professional world quickly.
Whether you are studying communications in Paris, at the heart of the major agencies, in Lyon with its creative ecosystem or in Bordeaux with its cultural dynamism, each campus offers you an ideal setting in which to develop your network and your professional skills. The course is also available in Marseille, Chambéry, Rennes and Toulouse.
INSEEC’s Bachelor of Communication programme covers several major areas of expertise, enabling you to explore the different dimensions of marketing, communication and events. Find out more below.
Marketing
Strategic leverage for brands
Marketing plays a central role in modern communications. It enables us to analyse consumer behaviour, define precise targets and build effective strategies.
As part of the Bachelor’s degree in Communication, you will learn how to design marketing plans, use digital tools and measure the impact of your actions. This specialisation opens the way to a variety of careers: research officer, junior product manager, digital marketing manager.
This is a stimulating field where creativity and analysis combine to develop the visibility and performance of companies.
Communication
A key tool for promoting companies
Communication is at the heart of every organisation’s strategy. It enables the right messages to be conveyed, the tone to be adapted to the audience and a coherent image to be built.
As part of the Bachelor’s degree in Communication, you will develop skills in internal and external communication, press relations, storytelling and crisis management. You will learn to design appropriate media, manage projects and work as part of a team.
This specialisation opens the door to careers such as communications officer, press officer or communications project manager.
Events
Creating memorable experiences
Events are a strategic lever for enhancing a brand and creating links with its audiences. By choosing the Events specialisation within the Bachelor’s degree in Communication, you will learn to design, organise and manage a variety of projects: trade fairs, conferences, product launches or cultural events.
You will develop the coordination, budget management, logistical and creative skills that are essential for success in this dynamic sector.
There are many career opportunities: events project manager, partnerships manager or production manager. You’ll be able to devise experiences that enhance the visibility and impact of organisations.
Our training courses
Communication Bachelors at INSEEC
Thanks to their specialisations combining practical experience and work-based training, our Communication Bachelors boost your employability right from the start. Develop your talents and choose the path that reveals your potential.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor in Marketing, Communication & Events
Testimonials
What our students say
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INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
Lisa B.
The professions
Career opportunities for a Bachelor’s degree in Communication
Communication Bachelors prepare students for strategic careers in marketing, media and events, with rapid integration and stimulating career prospects.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Rejoignez un campus historique et vivant
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
Campus de Paris
Étudiez au cœur de la capitale
Découvrez trois campus modernes et faciles d’accès dans des lieux emblématiques de Paris.
Campus de Bordeaux
Étudiez au bord de la Garonne
Rejoignez un campus moderne et chaleureux en bord de Garonne, au cœur d’une ville vivante et conviviale.
Campus de Rennes
Découvrez un campus moderne en Bretagne
Intégrez un campus rénové récemment, dans une ville accueillante et étudiante, où l’énergie bretonne se vit au quotidien.
Campus de Toulouse
Apprenez dans la Ville Rose
Étudiez dans un campus moderne et lumineux, proche du centre et du dynamisme économique toulousain.
Campus de Chambéry
Étudiez entre lac et montagnes
Étudiez entre lac et montagnes dans un campus unique à l’américaine, propice à une expérience étudiante épanouissante.
Campus de Marseille
Profitez d’un campus neuf en Méditerranée
Découvrez un campus flambant neuf au cœur de Marseille, ville méditerranéenne énergique et pleine de contrastes.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
Bachelor Wine
INSEEC’s Bachelor’s in Wine trains experts in the sector, ready to work in the major wine-growing areas, from Bordeaux to Beaune, from Paris to Lyon.
Bachelor Sport
INSEEC’s Bachelor in Sport prepares experts capable of managing sports projects and events, from Paris to Lyon and Bordeaux.
Bachelor Human Resources
INSEEC’s Bachelor in Human Resources trains experts in human development, ready to support talent and organisations in Paris, Lyon or Bordeaux.
Bachelor Luxury
INSEEC’s Luxury Bachelors prepare the talents sought after by luxury houses, trained on our campuses in Paris, Lyon, Bordeaux and Marseille.
Bachelor International
INSEEC’s International Bachelors prepare professionals who are open to the world, capable of working in France’s major economic centres, from Paris to Marseille, via Lyon and Bordeaux.
Bachelor Real Estate
INSEEC’s Bachelors in Real Estate pave the way for solid careers in a buoyant sector, accessible from Bordeaux, Paris, Lyon, Chambéry and Marseille.
Bachelor Digital
INSEEC’s Bachelors in Digital opens the door to solid careers in the digital sector, with opportunities in major cities such as Paris, Lyon and Marseille.
Bachelor Business
INSEEC’s Business Bachelors train versatile, employable people to work in France’s major cities and adapt to international business environments.
Bachelor Marketing
INSEEC’s Marketing Bachelor programme trains agile professionals capable of creating and managing strategies, from Paris to Lyon to Bordeaux.
Bachelor Finance
INSEEC’s Finance Bachelors train sought-after professionals capable of working in France’s major economic centres, from Paris to Lyon and Bordeaux.
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Discover the Bachelor events
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Bachelor
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Open House Days in Bordeaux
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Bachelor
17/01
Open House Days in Rennes
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Bachelor
24/01
Open House Days in Paris
FAQ
Questions about INSEEC’s Communication Bachelors?
The top questions asked about INSEEC’s Communication specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Communication
What is the profile of successful Bachelor of Communication students?
They are often creative, inquisitive students, motivated by practical learning, ready to get involved in a variety of projects and work as part of a team.
Is communications a sector for the future?
Yes, communications remains a growth sector. The various developments linked to digital are strengthening the opportunities, particularly in agencies, the media and business services.
What is the salary after a Bachelor’s degree in Communication?
A graduate with 3 years’ higher education can aim for an annual salary of around €27,000 minimum. With experience and the validation of specific skills, project manager or communications manager positions can fetch €68,000 a year.
Is it possible to work abroad with an INSEEC Communication Bachelor’s degree?
Yes, the programme includes courses in English and 1st and 2nd year placements can be done abroad. These experiences will enable you to discover new cultural environments and become part of a global market.
What are the best-paid jobs in Communications?
Professions in brand management, digital communications and strategic public relations offer the best salaries, especially in large companies or international agencies.
What soft skills are developed with an INSEEC Communication Bachelor’s degree?
Creativity, critical thinking, organisation and interpersonal skills. The aim is to train people capable of adapting to an intense work rhythm and to innovations in the sector.
Are there any professional speakers or experts from the sector?
Yes, most courses are taught by experts in the field. These professionals contribute their experience and share real-life case studies from the workplace.
Does the specialisation include professional qualifications or specific tools?
Yes, depending on the course, you can prepare for certification in digital tools or graphic design software.
Do you need to be good at graphic design to succeed in a Bachelor’s degree in Communication?
No, but an interest in images and creativity is an asset. You will be taught the tools and techniques during the programme.
Is event communication covered in the Bachelor’s degree in Communication?
Yes, events management is an integral part of the course. You will learn how to design, organise and promote professional or cultural events.