Bachelor Wine
INSEEC’s Bachelor’s in Wine trains experts in the sector, ready to work in the major wine-growing areas, from Bordeaux to Beaune, from Paris to Lyon.
- Obtain an RNCP level 6 qualification
- Develop recognised expertise in oenology
- Master the international wine trade
- Build a network in the wine sector
Jobs in the wine industry
Annual number of wine tourists
France ranks first in world wine production
Winegrowing operations in France
What is a Bachelor of Wine at INSEEC?
INSEEC’s Bachelor of Wine course prepares you for careers in sales, marketing and management in the wine industry. It is aimed at those who wish to transform their passion for wine into genuine professional expertise.
The programme combines oenology, business strategy and the international dimension to train you in the realities of the sector. You’ll learn to understand markets, master sales and distribution techniques, negotiate with partners and promote wines on French and foreign markets.
Whether you choose to study in Bordeaux, the world capital of wine, or in Beaune, in the heart of wine-growing Burgundy, you’ll benefit from a strong local base and direct links with the players in the sector. The specialisation is also available on the Paris and Lyon campuses.
INSEEC’s Bachelor of Wine is based around three main areas of expertise, covering all the essential skills of the wine sector, from sales and marketing to product development and export. Find out more below.
Wine Trade and Distribution
Developing sales and understanding distribution channels
Sales and distribution are at the heart of the wine industry. This specialisation trains you to devise effective sales strategies, manage a customer portfolio and negotiate with the various players in the market: wine merchants, supermarkets, exporters and restaurateurs.
You will learn how to manage the marketing of products, optimise profitability and develop innovative sales channels, such as e-commerce or direct sales. These skills will give you access to positions as sales manager, account manager or sector manager in wineries and wine merchants.
Wine Marketing and Communication
Promoting products and telling their story
Wine marketing and communications are based on the ability to create a strong identity and promote the terroirs. This specialisation teaches you how to draw up marketing plans, design communications media and build authentic storytelling around wine brands.
You will develop skills in digital marketing, events, press relations and wine tourism promotion. You’ll be able to highlight an estate’s uniqueness, manage its reputation and boost its appeal to consumers and distributors.
Export and International Markets
Promoting French wines abroad
Exports represent a strategic lever for the French wine industry. This specialisation prepares you to identify growth markets, understand international regulations and negotiate with foreign importers and distributors.
You’ll learn how to manage logistics operations, adapt strategies to cultural specificities and manage international expansion projects. This course opens the door to careers such as export manager, international business developer or zone manager for wineries, wine merchants or major groups in the sector.
Our training courses
INSEEC Bachelors in Wine
INSEEC’s Wine and Spirits Bachelors offer a variety of specialisations, combining know-how, work experience and practical application, to build an exciting international career in the world of wine.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor in Wines and Spirits
Testimonials
What our students say
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The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
Edouard B.
The professions
Career opportunities for a Bachelor’s degree in Wine
The Wine Bachelors offer access to strategic professions in international trade, marketing and wine tourism, with rapid integration and solid prospects for career development.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de Beaune
Enjoy your studies in the heart of the Burgundy wine capital, on a friendly, ideally located campus.
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Visit us at
Discover the Bachelor events
Event type
Campus
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Bachelor
17/01
Open House Days in Bordeaux
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Bachelor
17/01
Open House Days in Rennes
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Bachelor
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Open House Days in Paris
FAQ
Questions about INSEEC’s Bachelors in Wine?
The top questions asked about INSEEC’s Wine specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Wine
Is it possible to work abroad with an INSEEC Wines and Spirits Bachelor’s degree?
Yes, graduates are able to work abroad thanks to their command of English and their knowledge of international business. You benefit from English language courses, work placements and practical projects. This will enable you to take up positions linked to global distribution networks.
Does the Bachelor’s course include placements in wine tourism or distribution networks?
Yes, work placements are an integral part of the curriculum. They provide an opportunity to explore wine tourism, international trade or distribution networks, with a clear objective of immediate employability. It is also possible to follow the 3rd year on a sandwich course.
What is the profile of students who succeed in the Bachelor of Wine programme?
Students who succeed in this wine and spirits stream are curious, motivated and passionate about the field of viticulture and oenology, and keen to acquire solid knowledge in management and communication applied to the sector.
Is wine a sector for the future?
Yes, the wine and spirits sector is benefiting from a strong market dynamic, driven by exports, wine tourism and the development of specialist distribution networks. Companies are actively looking for qualified profiles.
What is the salary after a Bachelor’s degree in Wines and Spirits?
Entry-level positions in this field offer progressive remuneration packages. At the start of a career, salaries range from €2,000 to €3,150 gross per month (average salary for a recent graduate). After a few years’ experience, graduates are promoted to sales or export manager, with competitive salaries.
Does specialisation include specific qualifications or tools?
Yes, the programme incorporates professional tools and can prepare you for recognised qualifications in the wine and spirits industry, with a link to project management.
What are the best-paid jobs in the Wines and Spirits Bachelor’s programme?
These are specialised positions linked to international trade and export market development. The best-paid jobs include area manager or professional spirits manager. These are the jobs that offer the best salary prospects in the first few years.
How can I finance a Bachelor’s degree in Wines and Spirits?
Admission to the Bachelor’s programme is open after the baccalauréat, and the programme awards a Bac+3 diploma (180 ECTS credits). Students can take advantage of grants, work-study schemes or personal funding.
Do I need experience in winegrowing to enrol on the Wines and Spirits Bachelor’s programme?
No, no previous experience is required. The programme is designed to accommodate holders of the baccalaureate or equivalent, whatever their level of experience in the field.
Is parallel admission possible for graduates of other courses?
Yes, parallel admission is open to holders of the baccalauréat. Students from other areas of commerce, communication, management or professional schools can enter directly in the 2nd or 3rd year, depending on their level.