BBA Business
INSEEC’s BBA Business courses prepare multi-skilled professionals capable of working in major economic centres, from Paris to Lyon and Bordeaux.
- Obtain an RNCP level 6 diploma
- Develop key management skills
- Benefit from a strategic international outlook
- Earn a double or triple degree with leading international universities
managers employed in business functions
growing business in 2024
Average salary for a salesperson in France
of job vacancies are for young people
What is a BBA Business at INSEEC?
The BBA Business course prepares you to become a manager capable of evolving in a constantly changing international environment. This comprehensive programme combines fundamental courses, practical projects and in-company experience to give you a global vision of management and business.
Throughout the course, you will develop solid skills in project management, corporate strategy, marketing, finance and sales negotiation. The BBA Business gives you the skills you need to understand economic issues, make strategic decisions and support the growth of organisations in France and abroad.
Whether you choose to study business in Paris, at the centre of major decision-making centres, in Lyon in a dynamic entrepreneurial area, or in Bordeaux with its focus on innovation, each campus will immerse you in a stimulating environment that is connected to the realities of the professional world. You’ll have plenty of opportunities to put what you’ve learned into practice through work placements.
Find out more about the main themes of this BBA Business specialisation below.
Business & Strategy
Analysing and anticipating
Learn to analyse economic environments, anticipate changes and design effective action plans. This specialisation will enable you to develop a strategic vision of the company, while taking account of its operational constraints and its international outlook. You will be able to make structuring choices, support change and manage ambitious projects.
Business & Marketing
Understanding and influencing
This dimension introduces you to the fundamentals of marketing, brand management and customer relations. You will learn how to design and implement targeted sales campaigns, analyse consumer needs and use digital tools to improve campaign performance. The aim is to make you a professional capable of developing and enhancing a company’s image in competitive markets.
Business & Finance
Decision-making and management
A focus on the financial issues involved in running a business. You will develop skills in accounting analysis, budget management and project evaluation. The course also teaches you how to measure performance and manage financial risks. These skills will open the door to careers in financial management and strategic decision-making.
Our training courses
INSEEC’s Business BBAs
INSEEC’s BBA Business courses prepare students for international careers through :
- double and triple degrees from leading universities;
- sandwich courses ;
- and specialised courses that open up a wide range of opportunities.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – International Business Management major
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – Entrepreneurship & Innovation Major
Testimonials
What our students say
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I graduated from INSEEC with a BBA in 2022 and have since set up a real estate agency specializing in asset optimization. What I remember most about those years are the encounters and exchanges with the speakers, the teaching staff, and the other students, who are now allies and sometimes business partners. A real family has been created and continues to support me in my project.
Alexandre Viallet NouhantChief Executive Officer
The professions
Career opportunities for a BBA Business
The BBA Business trains agile profiles capable of evolving in all sectors: commerce, management, strategy or entrepreneurship. A specialisation open to the professional world.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
BBA Marketing
INSEEC’s BBA in Marketing trains creative strategists to design, manage and optimise effective campaigns in major economic hubs such as Paris, Bordeaux and Lyon.
BBA Data
INSEEC’s Data BBA trains experts to turn data into strategic levers in the digital ecosystems of Paris, Lyon and Bordeaux.
BBA Finance
INSEEC’s BBA Finance prepares future financial experts to steer strategic decisions in dynamic environments such as Paris, Lyon and Bordeaux.
Visit us at
Discover the BBA events
Event type
Campus
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BBA
17/01
Open House Days in Bordeaux
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BBA
17/01
Open House Days in Lyon
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BBA
24/01
Open House Days in Paris
FAQ
Questions about INSEEC’s BBA Business courses?
Here are the main questions asked by our students… and our answers to help you understand INSEEC’s Business specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Business
What are the advantages of a BBA Business for your future career?
The BBA Business prepares you to work in national and international environments, thanks to a professional and team-oriented curriculum. You will develop the strategic, commercial and managerial skills that companies in all sectors are looking for. The state-recognised diploma gives you solid academic recognition and real added value on the job market.
Is the specialisation available as a parallel admission?
Yes, you can join the programme after a bac+1 or bac+2, depending on your background and career plans. Admission to the 2nd and 3rd years is by application and interview. The BBA provides teaching adapted to your level and makes the most of your previous experience.
The 1st year is only accessible via the Concours Pass on Parcoursup.
Can I work abroad with a BBA Business INSEEC?
Absolutely. The BBA Business offers an international curriculum, with the possibility of a double degree and exchanges in partner universities abroad. English language courses, which are compulsory every year, enhance your linguistic fluency and multicultural awareness.
Are there any professional speakers or experts from the sector?
Yes, professionals from different sectors (business, marketing, finance, management, etc.) are involved in the programme. Their hands-on experience gives students practical know-how and a better understanding of the realities on the ground.
Are the BBA Business professions really recruiting young graduates?
Yes, the BBA Business programme trains versatile, agile people who are highly sought after by national and international companies. Young graduates quickly find jobs in sales, management, customer service or commercial strategy.
How can I finance the BBA Business?
Tuition fees can be partly covered through internships, scholarships or personalised funding schemes. The school provides a network of partners to support each student according to his or her situation.
What are the best-paid professions in the BBA Business?
Graduates of the BBA Business go on to positions such as business developer, account manager, consultant or sales manager. With experience, salaries rise rapidly, particularly for strategic and international positions.
Does the BBA Business give access to a Master’s degree or a business school?
Yes, graduates can go on to MSc, MBA or other business schools. The degree is recognised for its academic quality and international outlook.
What languages are taught in the BBA Business?
English is taught from the first year, with the possibility of taking other modern languages depending on the campus. The aim is to enable fluent communication in a global professional context.
Does the BBA Business prepare you for setting up your own business?
Yes, the programme includes courses in entrepreneurship, strategy and management. You will be supported in developing your own project or joining a start-up in a stimulating environment. In particular, you will have the opportunity to join the school’s start-up incubator free of charge.