BBA Data
INSEEC’s Data BBA trains experts to turn data into strategic levers in the digital ecosystems of Paris, Lyon and Bordeaux.
- Earn a state-recognised RNCP level 6 qualification
- Learn how to make the most of your company’s data
- Develop sought-after skills in Data and AI
- Accelerate your professional integration through work-linked training
AI start-ups in 2025
direct jobs in the Big Data sector
average salary for a data analyst
importance of Data in companies
What is a Data BBA at INSEEC?
The BBA Data is a course that teaches you to understand, analyse and exploit data to help companies make better decisions. Accessible after the baccalauréat, this programme combines theoretical courses, practical projects and work-study to give you practical skills that are in demand.
You’ll learn how to collect and organise data, use analysis and visualisation tools, discover artificial intelligence and manage digital projects. The BBA Data prepares you for a career in a rapidly expanding sector, where data has become essential to business performance and strategy.
Whether you study in Paris, close to start-ups and tech company headquarters, in Bordeaux with its booming digital ecosystem, or in Lyon at the heart of its digital hub, each campus connects you directly to the market.
This BBA Data prepares you to move quickly into high value-added positions such as data analyst, traffic manager, data manager or digital transformation consultant. Find out more about the main themes of this specialisation below.
Digital Marketing
An essential strategic lever
Digital marketing is all about using data to target, personalise and optimise campaigns. You’ll learn how to analyse online behaviour, manage web traffic and use social networks as growth tools. These skills will enable you to design effective, measurable strategies that are directly linked to your business objectives.
Data Management
Exploiting and adding value to data
Data management provides training in collecting, storing and securing information. You will develop expertise in databases and business intelligence tools. The challenge is to transform volumes of information into clear indicators that are useful for decision-making. This field opens the way to positions as data analyst or data manager.
Artificial Intelligence
Anticipating tomorrow’s professions
Artificial intelligence is revolutionising every sector, from finance to marketing. You will learn to use algorithms and understand their practical applications: automation, prediction and optimisation. This rare expertise will boost your profile in a market undergoing rapid transformation and prepare you for strategic roles in digital and data.
Our training courses
INSEEC’s Data BBAs
Dive into the heart of data, analysis and artificial intelligence. Develop the technical and strategic skills you need to drive business performance.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – International Marketing & Data Management major
Testimonials
What our students say
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I chose INSEEC’s BBA program for its international outlook and its corporate internships, which took me from Chanel to L’Oréal, via a VIE internship in Singapore. Today, I am a management control manager at L’Oréal’s American subsidiary in Florida.
Xavier DauchyChief Financial Officer
The professions
Career opportunities for a Data BBA
The BBA Data prepares you for high value-added careers in analysis, performance and corporate strategy. Data will become your asset for decision-making and management.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
BBA Marketing
INSEEC’s BBA in Marketing trains creative strategists to design, manage and optimise effective campaigns in major economic hubs such as Paris, Bordeaux and Lyon.
BBA Business
INSEEC’s BBA Business courses prepare multi-skilled professionals capable of working in major economic centres, from Paris to Lyon and Bordeaux.
BBA Finance
INSEEC’s BBA Finance prepares future financial experts to steer strategic decisions in dynamic environments such as Paris, Lyon and Bordeaux.
Visit us at
Discover the BBA events
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BBA
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Open House Days in Bordeaux
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BBA
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Open House Days in Lyon
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BBA
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Open House Days in Paris
FAQ
Questions about INSEEC’s BBA Data?
Find out the answers to the most frequently asked questions about INSEEC’s Data specialisation. And if you have any other questions, we’d love to hear from you!
Questions about
our programmes
in Data
Why choose a Data BBA at INSEEC?
The BBA Data offered by the school trains you for the future careers in data science, artificial intelligence and data analysis. This 4-year post-baccalaureate course combines theoretical teaching with practical work experience through in-company placements.
You will develop the ability to exploit data, create predictive models and manage data projects. The programme has an international dimension, with courses in English and the possibility of doing work placements abroad to prepare you for multicultural environments. This specialism meets the growing needs of companies for analytical and technical skills, offering you excellent career prospects in all sectors.
What is the profile of successful BBA Data students?
Successful candidates are curious, rigorous and passionate about new technologies. They enjoy solving complex problems, analysis and programming. A facility with numbers and logic is an asset, but motivation and a desire to learn are just as important.
The programme welcomes a wide range of students from general or technological baccalaureate backgrounds, with a strong interest in computer science and applied mathematics.
Do you need to be good at maths to succeed in a Data BBA?
A certain ease with mathematics makes learning easier, but the programme is designed to support all students. The progressive courses enable you to acquire the necessary skills in statistics, algorithms and modelling.
The school emphasises practical work and concrete projects, making mathematical concepts more accessible and directly applicable to the professional world.
Can the BBA Data be taken as a parallel admission?
Yes, you can join the BBA Data mid-course after a validated Bac +1 or Bac +2. Admission is based on an application, written tests and an oral interview. The school assesses your career plans, your academic results and your interest in data. This flexibility means that students with different backgrounds can join the course.
How can I finance the BBA Data?
There are a number of financing options. Some of our courses can be taken on a sandwich course. This enables you to finance part of your studies while gaining significant professional experience. Paid work placements also provide financial support. Grants based on social criteria, student loans at preferential rates and regional aid schemes complete the range of solutions available.
Does the BBA Data allow you to work abroad?
Yes, the programme opens doors to international careers. The curriculum includes courses in English to help you master the technical and professional vocabulary of data. The international dimension of the school and its partnerships with foreign universities enable academic exchanges. What’s more, data science is a universal field where skills are valued all over the world, offering a high degree of professional mobility.
What are the career options after a Data BBA?
Graduates go on to become data analysts, junior data scientists, business analysts, data consultants or digital project managers. With experience, you can progress to data engineer, data manager or digital transformation director. The sector is growing and offers attractive remuneration packages from the moment you enter the job market.
Does the BBA Data prepare students for careers in artificial intelligence?
Yes, the programme includes modules dedicated to data management applied to digital marketing and artificial intelligence. You will learn how to use customer data to optimise advertising campaigns, personalise the user experience and measure the performance of marketing actions.
The teaching combines theory and practice through practical projects: customer journey analysis, behavioural segmentation, product recommendation or marketing automation. You will master the AI tools used in marketing (chatbots, churn prediction, scoring) and understand the ethical issues involved in using personal data.
Can I continue my studies after a Data BBA?
Absolutely. The BBA Data prepares you to enter a master’s degree in data science, an MSc in digital marketing, a master’s degree in data marketing or any specialist master’s level programme. Some graduates choose to specialise in marketing automation, e-commerce or advanced digital communications.
The diploma you earn gives you access to the best French and international programmes, whether you want to develop your technical skills or move into strategic marketing and communications roles.
How does the BBA Data admission process work?
Terminale students must take the Concours Pass via Parcoursup.
Applications must be submitted :
- Students who have already obtained the bac or an equivalent diploma, for admission to the 1ʳᵉ year of the programme.
- Students who have validated or are in the process of validating a 1ʳᵉ year of undergraduate study (BTS, BUT, classe prépa, Licence 1…) for admission to the 2ᵉ year of the programme.
- Students who have validated or are in the process of validating a 2ᵉ year of undergraduate study (BTS, BUT, classe prépa, Licence 2…) for admission to the 3ᵉ year of the programme.