BBA Marketing
INSEEC’s BBA in Marketing trains creative strategists to design, manage and optimise effective campaigns in major economic hubs such as Paris, Bordeaux and Lyon.
- Obtain an RNCP level 6 diploma
- Develop key marketing skills
- Build your operational expertise on a sandwich course
- Learn from specialist trainers
Advertising agencies in France
Turnover from online advertising
Average salary for a marketing assistant
Open-ended contracts in the marketing sector
What is a BBA in Marketing at INSEEC?
The BBA Marketing course teaches you to design, manage and evaluate marketing strategies tailored to market needs. Through courses, projects and periods in companies, you will develop skills in digital communication, data analysis, project management and brand strategy. This professionally-oriented programme is designed to enable you to work in dynamic, creative and innovative environments.
Whether you study marketing in Paris, at the heart of the major agencies, in Lyon with its economic hub or in Bordeaux with its dynamic student population, each campus connects you directly to the professional world.
INSEEC’s BBA Marketing specialisation offers you a comprehensive vision of modern marketing, combining strategic thinking, operational implementation and project management to train professionals capable of driving brand performance.
Find out how this specialism trains you to master every facet of marketing, from strategy to implementation, to become a key player in brand development.
Strategic marketing
Analysing and anticipating markets
Strategic marketing involves analysing markets and defining the best way to position a brand or product. You will learn to understand consumer behaviour, identify opportunities and build marketing plans adapted to current trends. This approach enables you to link long-term vision with concrete action to help companies grow and become more competitive.
Operational marketing
Designing and deploying actions
Operational marketing translates strategy into concrete action. You will be trained to design multi-channel campaigns, manage product launches, manage a budget and evaluate performance. The emphasis is on practical implementation: advertising, promotion, digital tools and events. This know-how will give you the keys to taking effective action and generating a direct impact on the market.
Managerial marketing
Managing and steering projects
Managerial marketing prepares you to lead teams and manage complex projects. You will learn how to coordinate different players (creative, sales, analysts), define objectives and monitor results. This managerial dimension combines leadership and marketing vision to develop the skills that are essential if you are to progress to managerial or project management positions.
Our training courses
INSEEC’s Marketing BBAs
Explore the many facets of strategic, digital and international marketing. Develop a global vision, operational skills and strong employability right from your first experiences.
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- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
BBA – International Marketing & Data Management major
Testimonials
What our students say
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To start my third year, I decided to go to London with INSEEC BBA. This experience broadened my horizons, introduced me to a new academic and cultural environment, and strengthened my international skills.
Angelina Cavalli
The professions
Career opportunities for a BBA in Marketing
The BBA Marketing opens the door to careers in commerce, communication and digital. It gives you access to positions of responsibility in dynamic and creative environments.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
BBA Data
INSEEC’s Data BBA trains experts to turn data into strategic levers in the digital ecosystems of Paris, Lyon and Bordeaux.
BBA Business
INSEEC’s BBA Business courses prepare multi-skilled professionals capable of working in major economic centres, from Paris to Lyon and Bordeaux.
BBA Finance
INSEEC’s BBA Finance prepares future financial experts to steer strategic decisions in dynamic environments such as Paris, Lyon and Bordeaux.
Visit us at
Discover the BBA events
Event type
Campus
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BBA
17/01
Open House Days in Bordeaux
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BBA
17/01
Open House Days in Lyon
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BBA
24/01
Open House Days in Paris
FAQ
Questions about INSEEC’s BBA Marketing?
Are you wondering about INSEEC’s Marketing specialisation? Find the answers to the most frequently asked questions here. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Marketing
What are the advantages of a BBA in Marketing for your future career?
The BBA Marketing teaches you the fundamentals of business, management and administration, while incorporating the new levers of digital technology and data. This professionally-oriented programme develops your skills in communication, strategy and marketing decision-making, preparing you to evolve in dynamic and competitive environments.
Is the specialisation available as a parallel admission?
Yes, this is possible for the 2nd or 3rd year. The BBA Marketing is accessible in parallel after a baccalaureate + 1 or a baccalaureate + 2 depending on the entry level. Admission is by application and interview. The diploma is recognised by the French government and awards ECTS credits, guaranteeing its recognition in France and abroad. The 1st year is only accessible via the Concours Pass on Parcoursup.
Are marketing jobs really recruiting young graduates?
Absolutely. Companies are looking for people who have been trained in digital marketing, who can analyse data, manage SEO campaigns and understand new social behaviours. The experience you gain on work-linked courses or internships will help you to enter the job market quickly.
Is it possible to work abroad with an INSEEC BBA in Marketing?
Yes, the programme opens the door to careers abroad through academic exchanges and international placements. Courses in English and the global business dimension enable you to develop intercultural skills that are in demand in the world of management.
Are there any professional speakers or experts from the sector?
Yes, marketing, e-commerce and digital professionals speak throughout the programme. They share their experience on practical topics such as brand strategy, SEO, data marketing, influence and online advertising.
How can I finance the BBA Marketing?
There are several solutions: work-linked training, grants, staggered funding or apprenticeship contracts. Work-linked training allows you to learn in a professional environment and gain experience while financing your studies.
Do you need to be creative to succeed in a BBA in Marketing?
Creativity is an asset, but not a requirement. This programme focuses above all on management, data analysis and strategic decision-making. You will learn to combine rigour and imagination to design effective campaigns.
Can I continue my studies after the BBA Marketing?
Yes, you can pursue an MSc or MBA specialising in strategy, communication or digital management. These courses will enhance your skills for marketing management positions.
Is digital marketing a sector for the future?
Yes, because digital is at the heart of the digital and social transformation. With the rise of e-commerce, SEO and data, job opportunities are plentiful and qualified profiles are in high demand.
Which profile is most successful in marketing?
Students who are curious, communicative and rigorous do particularly well. The course content combines analytical skills, business acumen and an understanding of digital levers, which are essential if you are to move forward in modern marketing.