A study of responsible co-creation in the new product development (NPD) process and its impact on business performance.
We are delighted to announce that Lamis ASHALABI, professor atINSEEC Grande École Lyon, recently defended her doctoral thesis, a key moment in her academic career. Conducted under the supervision of Florence JEANNOT, teacher-researcher at INSEEC Grande École Lyon, and Maud DAMPERAT, professor at Université Lumière Lyon 2, her thesis entitled ‘ Modeling Responsible Co-Creation in the NPD Process ‘ addresses key issues for the future of innovation, including responsibility and collaboration in the development of new products. It also highlights the role of digitalisation in strengthening the relationship between responsible innovation and the financial and creative performance of companies.
A panel of experts
The defence was assessed by a panel of eminent members from the fields of research and management. We would like to thank :
- Ms Maud DAMPERAT, Université Lumière Lyon 2
- Ms Florence JEANNOT, INSEEC Grande Ecole
- David GOTTELAND,Grenoble Ecole de management
- Gilles N’GOALA, University of Montpellier
- Geoffroy ENJOLRAS, University of Grenoble Alpes
- Rémi Mencarelli, University of Savoie Mont Blanc
- Ms Catherine PARDO, EM Lyon
- Ms Ishraf ZAOUI, INSSEC Grande Ecole
Their invaluable feedback has enriched Lamis’ work and validated his contributions to the research.
An innovative thesis topic
Lamis studied two key trends in new product development, responsibility and collaboration, in order to propose and test the concept of responsible co-creation and to analyse its antecedents and effects. In this context, digitalisation plays a central role by facilitating more transparent interactions with stakeholders, accelerating the sharing of ideas and ensuring a more responsible follow-up to decisions, while improving financial performance by reducing costs and speeding up development, and strengthening creative performance by broadening the sources of ideas and supporting open innovation.
Research methodology
The search for Lamis took place in several stages:
- Qualitative study (Study 1): Lamis conducted 20 interviews with professionals from various sectors to develop a responsible co-creation framework. This framework integrates corporate social responsibility (CSR) practices while taking stakeholders into account in the co-creation process. It also examined the framework’s compliance with the four principles of responsible innovation.
- Quantitative studies (Studies 2a to 2d):
- Study 2a: development of a set of items to measure responsible co-creation, validated by eight scientific experts.
- Study 2b: exploratory factorial analysis of 129 professionals and students to explore the co-creation construct.
- Study 2c: tests of the proposed model of responsible co-creation, including organisational antecedents (innovation capacities, co-creation opportunities, motivations) and its consequences (financial performance, company creativity) with 235 professionals.
- Study 2d: ecological validation of the results through an additional study of 107 employees of S&P 500 companies.
Interdisciplinary contributions
This research contributes to a number of areas, including organisational behaviour, innovation management, business ethics, marketing strategy and corporate financial strategy. By integrating CSR practices into the co-creation process, Lamis is proposing a model that could transform the way companies approach innovation, while strengthening their ethical practices and gearing their financial decisions towards more sustainable value creation.
Lamis’ thesis represents a significant advance in the understanding of responsible co-creation and its impact on new product development, while highlighting the central role of technology and digital transformation, as well as that of financial strategy in supporting sustainable innovation. We look forward to seeing how his findings will influence the world of innovation and how they will be put into practice in companies through advanced digital solutions and more responsible and effective financial strategies.
Congratulations on this wonderful achievement!