Presentation
What is a Bachelor Online – Business Development?
This Bachelor’s degree, which is RNCP level 6 certified by the French Ministry of Employment, prepares students for careers in sales, marketing and management. The first two years consolidate the fundamentals of management and customer relations, while the third year enables students to specialise and become more professional. This 100% online course means that students are immediately operational, thanks to flexible, interactive and professionally-oriented training.
Professional certification
Level 6 (EU) Sales Activity Manager professional qualification, NSF code 312, awarded by INSEEC Bachelor, registered under number RNCP38604 in the Répertoire National des Certifications Professionnelles (RNCP) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor Online – Business Development is to train professionals capable of managing, developing and steering commercial activities in a digital and competitive environment.
The programme develops the necessary skills in :
- Sales strategy and digital marketing
- Team management and customer relations
- Negotiation and sales development
- Performance analysis and digital tools
The content
The courses presented below are given for information only and may vary slightly depending on the course followed. The programme of INSEEC’s Bachelor Online – Business Development is regularly updated to adapt to changes in the market, new business practices and digital tools. This approach guarantees training that is in line with the real needs of companies.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor Online – Business Development lays the foundations of business, management and marketing. Students acquire a solid business culture, discover the fundamentals of management and business development, and master the digital tools essential to their future careers. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-support tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor Online – Business Development reinforces the knowledge acquired and develops operational skills in business, marketing and management. Students deepen their understanding of management and business strategy while applying concepts to concrete projects. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-support tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Bachelor Online – Business Development puts the emphasis on professionalism and responsibility. Students learn how to steer a company’s strategy, manage a team and manage a budget, while consolidating their digital and managerial skills in a remote working environment.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
The third year of INSEEC’s Bachelor Online – Business Development enables students to specialise in business development and digital marketing. This course combines strategic expertise, mastery of digital tools and project management to train agile and versatile professionals.
- Company law
- Business intelligence
- Prospecting & Loyalty
- Web Marketing
- Account management
- CRM & Data analysis
- Project management
- Growth Hacking
- Project financing
Assessment procedures
The three years of INSEEC’s Bachelor Online – Business Development alternate between theoretical learning, case studies and practical work experience. Each semester is validated by the award of 30 ECTS credits, giving a total of 180 ECTS credits at the end of the course.
Assessment is based on continuous assessment, including individual work, group projects, case studies, quizzes and oral presentations. These regular assessments enable us to measure the progression of skills throughout the course, in a 100% online format that encourages autonomy and rigour.
In the third year, skills are assessed in professional blocks, in accordance with the reference framework of the RNCP38604 – Commercial Activities Manager qualification. The tests take the form of re-enacted professional situations:
- case studies and company analyses ;
- business development projects ;
- evaluation files ;
- oral examinations and professional practice dissertations.
This progressive, professionalising assessment system guarantees the acquisition of the skills needed to perform sales, marketing and management functions in a digital environment.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Campus Online
Training without borders
INSEEC excellence, accessible everywhere
INSEEC Online welcomes you on a digital platform accessible 24 hours a day, wherever you are in the world. You can study in France, overseas or abroad with the same academic quality as in a classroom. The Boostcamp platform centralises all your courses, learning content and assessments in an intuitive interface.
With a dedicated teaching coach and a professional digital library, you benefit from comprehensive support. Campus Online offers total flexibility to reconcile your studies, professional life and personal projects, with RNCP level 6 and level 7 qualifications.
Boostcamp platform: your high-performance digital campus
The Boostcamp platform is the heart of your online training experience. You have round-the-clock access to all your courses, which are available as soon as they are opened and can be consulted at will throughout the duration of your course. The learning content is varied and engaging: interactive videos, summary sheets, articles, quizzes, business cases and practical exercises.
Your personal dashboard allows you to view your progress, upcoming deadlines and results in real time. Assignments, MCQs and assessments are centralised online for complete traceability. The simple, intuitive interface lets you manage your course independently.
Tailor-made support for your success
Campus Online guarantees the same personalised support as face-to-face courses. You never study alone: a dedicated team guides you to ensure your progress and success.
- 1 dedicated teaching coach – Organises your work, answers your questions, motivates you
- Regular, personalised monitoring – Anticipating deadlines and ensuring your progress
- 24-hour digital library – Thousands of resources for your work and research
- Jobs dating online – Access to company events and INSEEC alumni network
- Detailed feedback – Corrections, comments and advice to help you make effective progress
Total flexibility compatible with your life
Campus Online has been designed to suit your pace and your professional or personal constraints. You can organise your timetable according to your availability, without sacrificing academic standards. The 100% digital format means that you can combine your studies with a professional activity, whether you are an employee, entrepreneur, work-study student or retraining.
You have access to the same services as face-to-face students: online job dating, coaching workshops, access to the Job Box and a network of partner companies. INSEEC Online offers the perfect balance between autonomy, flexibility and structured support to guarantee your success at a distance.
Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For RNCP qualification n°38604 “Commercial Activities Manager”.
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
The work-study programme in the Bachelor Online – Business Development at INSEEC (generally 3 days of classes / 2 days in the company) offers a complete and professional experience. It enables you to put your learning into practice and develop skills in business, management and digital marketing, while building a solid network in a variety of sectors. This immersion encourages employability and autonomy, essential assets for success in the job market.
INSEEC supports you
Tailored support to find an internship or work-study program in luxury, fashion, or beauty.
Job Dating
Recruitment sessions with INSEEC partners: luxury homes, hotels, and agencies.
Match’Up
Over 20,000 internship and work-study opportunities in luxury goods, fashion, and communications.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates in luxury, fashion, and beauty.
Coaching Workshop
Workshops to boost CVs and interviews with players in the luxury and high-end retail sectors.
Business
What are the career prospects after a Bachelor Online – Business Development?
After completing INSEEC’s Bachelor Online – Business Development, you will have many opportunities to enter the business, marketing and management sectors.
This professional diploma prepares students for positions of responsibility in dynamic, digital environments focused on sales performance.
Application
What are the admission requirements for the Bachelor Online – Business Development?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Applications are made outside Parcoursup, using the INSEEC online application form.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, preparatory class, business school…).
- Application outside Parcoursup, via the INSEEC online form.
Admission to 3rd year
- Open to students who have validated or are in the process of validating a 2ᵉ or 3ᵉ year of higher education (BTS, BUT, Licence 2, Licence 3, preparatory class…), i.e. 120 ECTS credits.
- Application outside Parcoursup, via the INSEEC online form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Bachelor Online – Business Development?
Tuition fees for the INSEEC Bachelor vary from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year7 650€
- 2nd year 1 year7 650€
- 3rd year 1 year7 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year7 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year9 790€
- Bachelor’s degrees
Visit us at
Our Bachelor events
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Bachelor
17/01
Open House Days in Bordeaux
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Bachelor
17/01
Open House Days in Rennes
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Bachelor
24/01
Open House Days in Paris
FAQ
All you need to know about the Bachelor Online – Business Development
Discover the most frequently asked questions about INSEEC’s Bachelor Online – Business Development. And if you’d like to find out more, our teaching teams and advisers are available to talk to you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Who is the Bachelor Online – Business Development for?
This online programme is aimed at students with different profiles who want to benefit from flexible training adapted to their personal constraints:
- Top-level sportsmen and women: to reconcile studies with intensive sports practice.
- Employees undergoing retraining: balancing professional and personal life.
- Entrepreneurs: to have time to set up their business while training.
- Students with special needs: training adapted to disabilities, school phobia or other health constraints.
- Geographically remote students: access to quality training regardless of location.
INSEEC’s 100% online format allows students to study at their own pace and availability, without compromising the quality of the training.
How does the Bachelor Online – Business Development work?
The Online Bachelor meets the same requirements as the classroom-based course: same content, same subjects, same exams and same level 6 RNCP diploma.
Educational organisation :
- 2 to 3 subjects per month for progressive, structured learning.
- Dedicated learning platform giving access to course content at any time.
- Virtual classes led by the speakers, with replays available.
- Personalised support from an educational adviser who provides regular monitoring.
Assessment procedures :
- Compulsory face-to-face certification tests over 2 days on an INSEEC Bachelor campus (dates defined in the calendar).
- Continuous assessment throughout the year.
Available formats :
- This course can be taken as an initial training course (with work placements) or as a sandwich course (from the 3ᵉ year), offering great organisational flexibility.
Is it possible to do a sandwich course during the Bachelor Online – Business Development at INSEEC ?
Yes, sandwich courses are available from the 3ᵉ year of the online Bachelor’s degree. This teaching format offers a flexible pace to combine theory and practice, while promoting a first experience towards employment.
How long does an online Bachelor’s degree at INSEEC last?
The course takes place over three years after the baccalaureate, and represents 180 ECTS credits. The school offers progressive learning and methods adapted to distance learning, to guarantee personalised support and continuous improvement in skills.
Is the INSEEC Bachelor Online – Business Development recognised by the State?
Yes, the course is recognised by the French government as RNCP38604 – Responsable d’activités commerciales (RNCP level 6). This recognition guarantees the value of the curriculum and the educational quality of the training, which has been validated by France Compétences.
What are the advantages of an INSEEC online Bachelor’s degree?
The online bachelor offers a flexible pace and interactive content. It allows you to follow courses at a distance while benefiting from pedagogical support and dedicated advisers, so you can reconcile your studies, career and personal life.
What studies are possible after obtaining a Bachelor Online – Business Development from INSEEC?
After this bac +3, graduates can go on to study for an MSc at INSEEC or another recognised school. This course opens the way to specialisations in marketing, business, management or entrepreneurship.
What soft skills are developed thanks to the Bachelor Online – Business Development INSEEC?
The programme helps students to develop the autonomy, rigour and organisation that are essential for distance learning. Students also acquire the interpersonal, commercial and leadership skills that are essential for a successful career.
Is there an active INSEEC alumni network to help with professional integration?
Yes, INSEEC has a network of over 115,000 graduates. This network offers job opportunities, events and meetings to discover inspiring career paths and facilitate your professional integration.
What are the objectives of the INSEEC online Bachelor?
The aim is to train professionals capable of managing sales and marketing projects. The teaching programme focuses on autonomy, strategy and mastery of digital tools for rapid integration into the job market.
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