Master Cycle Business
The Master Cycle Business specialisation programme prepares you to manage corporate strategy and performance in a changing world. Campuses in Paris, Bordeaux or Lyon.
- Acquire recognised business expertise
- Develop an active professional network
- Benefit from immersion in a company
- Master the challenges of modern management
managers employed in business functions
fastest-growing profession in 2024 20% of job vacancies are in sales and marketing
Average salary for a salesperson in France
of job vacancies are for young people
What is a Master Cycle Business at INSEEC Grande Ecole?
The Master Cycle Business programmes confers a Grade de Master degree and is RNCP level 7 certified (equivalent to bac + 5). This programme prepares students for careers in management, strategy and organisational transformation. The programme trains decision-makers to analyse economic issues, lead complex projects and manage teams in an international context. You will develop skills in management, finance, marketing and leadership, thanks to a teaching approach that combines theory, case studies and in-company experience.
This programme is available on the INSEEC Grande Ecole campuses in Paris, Lyon and Bordeaux. In Paris, the epicentre of major groups and start-ups, or in Bordeaux, a dynamic city with an international outlook, you will work in a stimulating environment, close to the economic players.
Hands-on projects, in-company assignments and meetings with professionals prepare you for positions of responsibility: consultant, project manager, unit manager or entrepreneur. Find out more about the main courses below.
Market Development
Conquering new horizons
Market development involves identifying and exploiting opportunities to expand a company’s business, whether internationally or in new segments. You will learn how to analyse trends, assess the competition and adapt commercial strategies to ensure sustainable growth.
Skills in negotiation, market research and partnership management are essential for success. The jobs targeted (development manager, business developer or export zone manager) are key for companies seeking to expand.
With globalisation and digitalisation, these profiles are essential for capturing new market share and diversifying revenues.
Product Launch
Innovating and winning over customers
Launching a product requires a rigorous strategy, from idea to market launch. You need to master the key stages: feasibility study, positioning, marketing mix and lifecycle management. Tools such as design thinking and user testing help you to minimise risk and maximise impact.
Job opportunities (product manager, product manager or innovation manager) are at the heart of the tech, retail and industrial sectors. In a saturated market, knowing how to create value and differentiate an offer is a major asset for companies and for your career.
Setting up a company
From idea to business model
Setting up a business means turning a vision into an economic reality. You’ll develop skills in business planning, fundraising, financial management and branding, while learning how to manage the first critical phases.
The OMNES Education Group’s incubators and support networks will help you to validate your concept and accelerate your growth. Whether you’re aiming for a start-up, a very small business or an intrapreneurial project, this course will give you the keys to launching, pivoting and scaling your business.
Success stories often begin with a bold idea and a masterful execution.
Our training courses
INSEEC Grande Ecole Master Cycle in Business
The INSEEC Grande Ecole master cycle in Business train people to create opportunities, develop markets and rethink business models. Choose and build your professional future.
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- 2nd year postgraduate
Executive DBA Business Economics and Transitions
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- 2nd year undergraduate
- 3rd year undergraduate
Master Cycle in Entrepreneurship, Management and Leadership
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- 3rd year undergraduate
Master Cycle in Geopolitics, Economics & Strategic Consulting – HEIP
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- 3rd year undergraduate
Master Cycle in Tech Business Engineering – ECE
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- 2nd year undergraduate
- 3rd year undergraduate
Master Cycle in Business and Purchasing Management
Testimonials
What our students say
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As a third-year student at INSEEC BBA, I am spending six months on exchange in Brno, Czech Republic, a unique international experience in the heart of Europe.
Romane Théas -
Nikola Nikolin -
Marie Planche -
Louisa Bernardeau -
Jules Vallez
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Gregory Bats -
Felix Beranger-Ernst -
Chloé Nikolin -
Belen Lecoq -
Ashley Rakotondravony
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At INSEEC, I completed a six-month exchange program in Budapest, followed by a third year of work-study. This path allowed me to start my career at Payfit, a French unicorn, before moving on to my current position in RevOps at Kano. Beyond the degree, INSEEC provided me with a network and solid foundations for my career.
Lise SoskinRevOps
The professions
Career opportunities for a Master cycle in Business
The Grande École Business specialisation programme prepares students for promising careers in business start-ups, business development and intrapreneurship, with a wide range of career opportunities and a tangible impact on the economy.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
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The Master Cycle Marketing specialisation programme confers a Grade de Master degree. It trains versatile experts ready to enter a dynamic sector at the heart of creative and economic ecosystems. Campuses in Paris, Bordeaux or Lyon.
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FAQ
Questions about INSEEC Grande Ecole master cycle in Business?
The top questions asked about INSEEC Grande Ecole master cycle in Business specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Business
What are the advantages of a Master cycle in Business for your future career?
The PGE (Programme Grande École) INSEEC confers the title of Master’s Degree. The Business specialisation prepares you for positions of responsibility in commerce, management and business sciences. This professional higher education programme offers a solid academic foundation, focused on strategy and international outlook.
What is the profile of students graduating with a Master cycle in Business?
Students who succeed in this course are curious, versatile and motivated by management and business development. Whether they come from university, a BTS or a Bachelor’s degree, they share a taste for teamwork and strategic thinking.
Is business a sector for the future?
Yes, companies are looking for talent with the ability to analyse markets, manage projects and lead multicultural teams. The Master’s degree in Business specialisation trains profiles that are adaptable to a constantly changing global economic environment.
Are there any professional speakers or experts from the sector?
Yes, the teaching is led by research professors and professionals from various sectors: international trade, marketing, finance and entrepreneurship. The content of this Grande Ecole Programme is regularly updated to reflect market realities and best management practices.
How can I finance the Specialised Master cycle in Business?
A number of options are available: sandwich courses, student loans, regional aid and grants. The degree awarded confers the Grade de Master, recognised at European level and giving the right to ECTS credits, facilitating exchanges with partner universities.
Are the professions in the Master cycle specialising in Business really recruiting young graduates?
Yes. Graduates of the PGE Business specialisation are quickly promoted to positions as analysts, business managers, project managers or sales managers. Companies value their operational skills, their agility and their global understanding of markets.
What soft skills are developed in the INSEEC Business Specialisation Master cycle?
Intercultural communication, leadership, time management, assessment of priorities and adaptability. These human qualities are just as important as technical know-how and will enhance your employability in the long term.
Is it possible to work internationally with a Master cycle in Business?
Yes, this internationally recognised higher education qualification enables you to join multinational companies, work abroad or continue your studies at partner universities. The Grande École Business Programme often includes internships and exchanges abroad.
What does a Master cycle in Business pay?
Salaries vary according to level of experience and sector. At the start of their career, graduates can expect to earn between €31,000 and €58,800 a year, with rapid progression to managerial and international positions.
How long does the course last and how do I enrol?
INSEEC’s Grande École programme lasts 3 years (L3 to M2 level) and leads to an accredited Master’s degree. You can enter the programme at different levels depending on your background. For entry into year 1ʳᵉ (L3 level), you take the Evolution 1 competitive entrance exam after a Bac+2 (BTS, DUT, Licence 2) or the BCE competitive entrance exam if you are in a preparatory class. If you already have a Bac+3 or Bac+4, you go directly to the 2ᵉ year (M1 level) via the Evolution 2 competitive entrance exam.