Master Cycle Data
The Master Cycle Marketing specialisation programme prepares students for careers in the management, exploitation and enhancement of data using artificial intelligence.
- Master advanced data tools
- Develop sought-after AI skills
- Gain rapid access to strategic positions
- Benefit from an influential professional network
AI start-ups in 2025
importance of Data in companies
average salary for a data analyst
direct jobs in the Big Data sector
What is a Master Cycle Data at INSEEC Grande Ecole?
The Master cycle Data specialisation programme trains experts capable of transforming data into a lever for business performance and innovation. This programme confers a Grade de Master degree and is RNCP level 7 certified (equivalent to bac + 5). The courses combine technical expertise, mastery of analytical tools and strategic vision.
You will learn how to collect, process and interpret data, design predictive models and manage projects based on artificial intelligence and data science, in order to meet the new challenges of digital business.
In Paris, the epicentre of tech and start-ups, you’ll be working in a stimulating environment at the heart of digital innovation.
Real-world projects, work-study programmes and partnerships with major players (digital services companies, major groups, scale-ups) prepare you for promising careers: data scientist, data analyst, AI engineer or digital transformation consultant. Find out more about the main fields below.
Digital Marketing
Boosting customer engagement
Digital marketing is transforming sales strategies through the analysis of online behaviour, precise targeting and the automation of campaigns.
You will master the key levers: SEO/SEA, social networks, emailing and programmatic advertising, while measuring their impact using tools such as Google Analytics and HubSpot. This specialisation will enable you to design personalised customer experiences, optimise buying paths and increase conversion.
These professions (growth hacker, acquisition manager or digital consultant) are at the heart of companies that want to capture and retain their audience in a competitive environment. With the rise of e-commerce and social media, these skills are essential for driving growth.
Data Management
Structuring and enhancing data
Data management involves collecting, cleansing and organising data to turn it into a strategic asset. You will learn how to design high-performance databases, implement ETL processes and guarantee data quality (RGPD, security).
Companies are looking for experts who can centralise information and make it accessible to the business. Positions such as data steward, data architect or governance manager are crucial if silos are to be avoided and decision-making intelligence is to be nurtured.
This is key expertise for sectors such as finance, healthcare and retail, where data is a key competitive lever.
Artificial Intelligence
Creating intelligent systems
AI is revolutionising business processes by making it possible to automate tasks, predict trends and personalise services.
You will develop machine learning models, use NLP to analyse texts, or use computer vision for innovative applications. Job opportunities (AI engineer, data scientist or cognitive solutions expert) range from tech to traditional industries.
With the rise of generative AI, profiles capable of deploying ethical, high-performance algorithms are among the most sought-after, for high-impact careers.
Our training courses
INSEEC Grande Ecole Master Cycle in Data
The INSEEC Grande École master cycle in Data train multi-skilled experts in digital strategy, data and innovation to meet the challenges of the marketplace. Work-study programmes and real-life case studies will accelerate your career.
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- 2nd year undergraduate
- 3rd year undergraduate
Master Cycle in Digitalisation, AI and Big Data
Testimonials
What our students say
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At the INSEEC campus in San Francisco, my thesis on blockchain opened up unexpected opportunities for me: publishing books with Eyrolles, two years of teaching at the Sorbonne, and creating my consulting firm and the Tangiblock studio. Without INSEEC, this journey would not have been possible.
Aurélien OnimusCEO
The professions
Career opportunities for a Master cycle in Data
The INSEEC Grande École master cycle in Data opens the doors to the most dynamic professions in the web, social networks and e-commerce, combining creativity and data performance.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
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FAQ
Questions about INSEEC Grande Ecole master cycle in Data?
The top questions asked about INSEEC Grande Ecole master cycle in Data specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Data
What are the advantages of a Master cycle in Data for your future career?
The PGE (Programme Grande École) INSEEC confers the Grade de master Degree. The Data specialisation trains you in the management and strategic analysis of data. This professionally-oriented course enables you to acquire in-depth knowledge of IT, statistics and digital management, while developing practical skills that are highly sought after on the job market.
What is the profile of students graduating with a Master cycle in Data?
Students who succeed in this INSEEC Grande Ecole master cycle are curious, analytical and open to the fields of digital and strategy. A good understanding of numbers and analytical methods is a plus, but the course provides you with the tools you need to progress throughout your apprenticeship.
Is Data a sector for the future?
Yes, data is at the heart of economic and digital transformation. Companies the world over are looking for experts capable of transforming data into a lever for performance and innovation. This Master cycle specialising in Data puts you at the heart of these challenges.
Are there any professional speakers or experts from the sector?
Yes, the courses are taught by professionals in data science, digital marketing, cybersecurity and artificial intelligence. They pass on practical methods based on their experience in the field with major technology and innovation companies.
How can I finance the Specialised Master cycle in Data?
The course is eligible for internships and work-study contracts, which means you can earn while you study. Other solutions are available: grants, regional aid or student loans.
Do you need to be good at mathematics to pass the Specialised Data Masters?
A facility with numbers helps, but it is not compulsory. The courses are designed to make data analysis, visualisation and data project management methods accessible. The aim is to develop your logic and rigour rather than pure technicality.
What are the highest-paying jobs in Data?
The jobs of data scientist, data analyst, BI consultant or chief data officer are among the best paid, with salaries rising according to the level of experience and specialisation chosen.
Can I work abroad with a Master cycle in Data from INSEEC?
Yes, the internationally-recognised diploma enables you to work in a wide range of sectors: tech, finance, healthcare or e-commerce. The Grande École Data programme includes modules in English and can be taken partly abroad for a global experience.
Does the Master cycle in Data specialisation include any professional qualifications?
Yes, certain certifications that are recognised on the market (Google Data Analytics, etc.) are integrated into the course to strengthen your professional profile and promote your employability as soon as you leave the Master cycle in data.