PGE Luxury
INSEEC’s Grande École programme specialising in Luxury will turn you into experts in the sector, ready to join prestigious houses and international markets.
- Master the codes of luxury
- Develop a network of excellence
- Manage top-of-the-range projects
- Access international careers

Market growth rate
France’s ranking in fashion and luxury
International sales
Entry-level salary in the Luxury sector
What is a Master’s Degree in Luxury at INSEEC?
Recognised by the French State, INSEEC’s Grande Ecole Luxury Specialisation programme confers Master’s degree status and is RNCP level 7 certified (equivalent to bac + 5). It prepares you to join the most prestigious companies, where know-how, creativity and strategy meet. Do you dream of working in the world of luxury, a sector of excellence and innovation? This luxury specialisation combines international vision, sector expertise and professional immersion to give you all the keys to a successful career in this demanding world.
Throughout your course, you will develop a detailed understanding of the codes of luxury: brand strategy, experiential marketing, high-end retail, image management and business development. You will learn to design exceptional customer experiences, manage product launches and understand the challenges of omnichannel distribution.
Your luxury studies will take place in Paris, the world capital of luxury and fashion, on a campus that connects you directly to the players in the sector.
This specialised Master’s degree in Luxury opens the door to exciting careers: product manager, business developer, retail manager or brand manager. Your career in luxury starts here.
Digital Strategy & Data
Luxury in the digital age
Digital transformation is redefining the codes of luxury. Between the phygital experience, personalisation through data and premium e-commerce, luxury brands need to reinvent their approach without losing their soul. This specialisation trains you in the challenges of CRM, analytics and marketing automation as applied to the top end of the market.
You will learn how to harness customer data to create tailor-made purchasing paths, manage omnichannel strategies and measure digital performance. You will discover how artificial intelligence tools are transforming customer relations while preserving the exclusivity that is unique to luxury.
A subtle balance between technological innovation and artisanal excellence, essential for the trades of tomorrow.
Branding & Communication
Creating and protecting your image
In the luxury sector, the brand is the most important asset. From storytelling to visual identity, every detail counts in building desirability and authenticity. This course will immerse you in the world of brand strategy, premium positioning and international image management.
You will develop skills in brand management, press relations, high-end events and crisis communication. You will learn to design integrated campaigns that reach customers across all channels, from print to immersive experiences. You’ll understand how to preserve a company’s heritage while making it desirable to new generations.
This strategic know-how is essential for managing the image of the world’s leading brands.
Social Media & Influence
Networking
Social networks have revolutionised luxury communications. Instagram, TikTok, WeChat: each platform has its own codes and opportunities. This specialisation teaches you to master influencer strategies, premium content and community engagement in a sector where exclusivity must coexist with visibility.
You will explore partnerships with influencers and ambassadors, the creation of content that enhances products and the management of demanding communities. You’ll discover how to analyse social performance, manage e-reputation and create buzz while respecting brand values.
Our training courses
INSEEC’s Grande Ecole programmes specialising in Luxury
Choose a Grande Ecole programme in Luxury that’s right for you. A practical, work-linked specialisation that prepares you for the sector’s strategic and creative professions.
The professions
Career opportunities for a Master’s degree specialising in Luxury
The Grande École Luxe programme provides access to strategic careers in luxury goods, high-end retail and communications, with rapid international integration.
Study in the heart of France’s major cities
Our campuses



Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.



Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.



Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
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FAQ
Questions about INSEEC’s Master’s Degree in Luxury?
Here you will find answers to the most frequently asked questions about INSEEC’s Luxury specialisation. And if you’d like to find out more, our teams will be happy to talk to you.
Questions about
our programmes
in Luxury
How can I finance a Master’s degree in Luxury?
There are several ways to finance your Grande Ecole programme specialising in Luxury at INSEEC. Work-linked training remains the most advantageous: your training is partly paid for by the OPCO and by your company, and you receive a salary. You can also apply for a student loan at a preferential rate from partner banks.
Is marketing a sector for the future?
Yes, marketing studies open the doors to a fast-growing sector. Developments in usage, e-commerce and websites mean that digital marketing is a growth area that all organisations can’t afford to ignore.
Graduates acquire skills that are in demand on a global market and can work for large international groups or innovative start-ups. The development of digital business and the emergence of new practices (influence marketing, artificial intelligence) guarantee excellent prospects.
What is the profile of students graduating with a Master’s degree in Luxury?
The students who excel in this Grande École Programme share a number of traits:
- a real passion for the world of luxury, fashion and design;
- curiosity about trends and innovation;
- a pronounced taste for aesthetics and excellence.
They develop skills in management, marketing and strategy while cultivating their cultural awareness.
Good interpersonal skills, rigour and an international outlook are also major assets. After a 2/3-year higher education qualification in business, communication or economics, these profiles will flourish at specialised schools such as INSEEC.
What is the salary after a Master’s degree in Luxury?
At the start of their career, young graduates of a Grande Ecole programme specialising in luxury can expect to earn between €30,000 and €35,000 gross per year, depending on the position and the company. After 3 to 5 years’ experience, particularly as a product manager or marketing manager, salaries rise to between €38,000 and €45,000.
Experienced profiles in management positions (brand director, international development manager) earn €100,000 and more. International luxury houses offer attractive packages including bonuses and benefits in kind.
Are there any professional speakers or experts from the sector?
Absolutely. The PGE Luxury specialisation includes working professionals from major luxury houses, communications agencies and consultancies. These lecturers share their experience in the field through courses, lectures and practical case studies. You benefit from their network and their concrete vision of the sector.
The relationships they foster make it easier to access work placements and sandwich courses. This proximity to the professional world is a real asset to your career plans in the luxury industry.
Is luxury a sector for the future?
The luxury sector has enjoyed sustained growth for several years, driven by expansion in Asia, digital technology and new consumer expectations. The luxury industry is constantly reinventing itself around innovation, sustainability and customer experience. Luxury brands are looking for talent capable of reconciling tradition and modernity, heritage and digital transformation.
With the emergence of new markets and the rise of high-end e-commerce, opportunities are multiplying for young graduates. A Grande Ecole programme specialising in Luxury will position you in a buoyant, international market.
Can I work abroad with an INSEEC Master’s Degree in Luxury?
Yes, in fact it’s one of the main job opportunities. The major luxury houses recruit on a global scale and value profiles that are capable of working in multicultural environments. The programme offers courses in English, placements abroad and international projects to develop this dimension.
You can join subsidiaries in Paris, Milan, New York, Shanghai or Dubai. The management, marketing and business development professions are particularly open to the world. INSEEC has partnerships with schools and companies in many countries.
What soft skills are developed with the INSEEC Master’s Degree in Luxury?
As well as technical skills in management and communication, you will develop essential human qualities: creativity and a sense of aesthetics to design unique experiences, leadership to manage teams, adaptability in the face of changes in the sector, and a sense of service to meet the expectations of demanding customers.
You will also strengthen your cultural intelligence, your ability to work in project mode and your digital agility. These soft skills are crucial if you are to progress in a demanding environment where excellence is the norm.
Do you need to master several languages to succeed in the luxury goods industry?
Yes, English is essential and is the working language in most international companies. A third language (Mandarin, Italian, Spanish, Arabic) is a considerable asset if you want to work in strategic markets. The programme includes language courses and encourages you to spend time abroad to perfect your language skills.
In the luxury sector, language skills go beyond the technical: they include understanding the cultural codes and specific expectations of each market. The more fluent you are in several languages, the greater your career opportunities.
What is the difference between a Master’s degree in Luxury and a traditional Master’s degree in business?
A PGE specialising in Luxury offers specialised training focusing on the specifics of the sector: luxury codes, premium brand strategy, high-end retail, image management and experiential marketing. Unlike a generalist Master’s degree in business, it includes courses on the history of luxury, design, fashion law and sustainability issues specific to the industry.
Internships and work-study placements take place in luxury goods companies, enabling you to build up a sector network right from the start of your course. You will earn 30 ECTS credits per semester and will be recognised by professionals in the sector.








