PGE Marketing
The Grande École Marketing specialisation programme confers a Master’s degree. It trains versatile experts ready to enter a dynamic sector at the heart of creative and economic ecosystems. Campuses in Paris, Bordeaux or Lyon.
- Master innovative digital strategies
- Develop a solid professional network
- Manage high-impact campaigns
- Gain access to creative and promising careers
Advertising agencies in France
Average salary for a marketing manager
Online advertising sales
Open-ended contracts in the marketing sector
What is a Master’s Degree in Marketing at INSEEC?
The Grande École Marketing specialisation programme confers a Master’s degree and is RNCP level 7 certified (equivalent to bac + 5). It’s a state-recognised 5-year degree course that prepares you to design and manage innovative marketing strategies. The programme combines theory, practical projects and work experience to help you master the levers of digital, branding and data analysis. You will develop solid skills in brand strategy, content marketing, e-reputation and project management, working with companies in the sector.
In Paris, the epicentre of agencies and start-ups, or in Bordeaux, a dynamic and innovative city, you will work in a stimulating environment, close to trends and professionals. This specialisation is also available on the INSEEC campus in Lyon.
Practical projects, work experience and meetings with experts will prepare you for a wide range of exciting careers: digital project manager, community manager, communications manager or marketing strategy consultant. Your career in marketing and digital begins here, where innovation and impact come together.
Digital Strategy & Data
Managing online performance
Digital strategy turns data into a lever for growth. You will learn how to analyse customer behaviour, optimise advertising campaigns and measure the impact of actions using analytics tools.
Mastering SEO, SEM and marketing automation is becoming essential for boosting visibility and converting audiences. Jobs such as digital project manager, data analyst or acquisition manager require a strategic vision and the ability to adapt to algorithms and trends.
In a world where data guides every decision, your expertise will make the difference between an ordinary campaign and a viral success.
360° Branding & Communication
Creating memorable brands
Branding gives companies a soul and a voice. You design strong visual identities, powerful messages and consistent experiences across all channels. What’s at stake?
Building customer loyalty and standing out in a saturated market. Positions such as art director, communications manager or brand image consultant require creativity and rigour.
With the rise of storytelling and emotion, knowing how to tell a story and align values and perception is becoming a key asset for brands.
Social Media & Influence
Engaging communities
Social networks are redefining customer relations. You’ll be managing content strategies, working with influencers and animating communities to create engagement.
The jobs (community manager, influencer manager or social media strategist) require responsiveness and creativity.
In a world where authenticity is paramount, your ability to unite and interact with audiences will transform a simple publication into a brand movement.
Our training courses
INSEEC’s Grande Ecole programmes specialising in Marketing
The Grande Ecole programmes in Marketing train versatile experts, ready to conquer a fast-changing sector thanks to work-study and practical projects.
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- 2nd year undergraduate
- 3rd year undergraduate
Master’s degree in Digital Marketing, Innovation and Brand Management
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- 3rd year undergraduate
Master’s degree in Marketing, Digital Innovation and Media Strategy – SUP DE PUB
Testimonials
What our students say
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After completing a Bachelor’s degree in Fashion, Luxury, and Tourism Marketing, followed by the Grande École Program at INSEEC, I decided to focus my career on digital technology. This led me to join the traffic acquisition teams at CELINE and then CHANEL Beauty Europe.
Loïc Razakamanana
The professions
Career opportunities for a Master’s degree in Marketing
The Grande École Marketing specialisation programme leads to exciting careers in digital strategy, branding, social networks and data, in a sector where creativity and performance open a wide range of doors.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
PGE Sport
On the Lyon campus, INSEEC’s Grande École Sports Specialisation programme trains you to become an expert in sports management, ready to join a dynamic and rapidly expanding sector.
PGE CSR
INSEEC Lyon’s CSR Grande Ecole Programme trains sought-after experts in social responsibility, capable of steering the sustainable transformation of companies.
PGE Human Resources
INSEEC’s Human Resources Grande Ecole Programme prepares you for strategic careers in recruitment, training and organisational transformation, with a variety of positions and a direct impact on business performance.
PGE Luxury
INSEEC’s Grande École programme specialising in Luxury will turn you into experts in the sector, ready to join prestigious houses and international markets.
PGE International
With INSEEC’s International Specialisation Grande Ecole Programme, become an operational bilingual manager. This prestigious programme is offered on the Paris, Bordeaux and Lyon campuses.
PGE Data
The INSEEC Paris Grande École Programme specialising in Data prepares students for careers in the management, exploitation and enhancement of data using artificial intelligence.
PGE Business
INSEEC’s Grande École Business specialisation programme prepares you to manage corporate strategy and performance in a changing world. Campuses in Paris, Bordeaux or Lyon.
PGE Finance
With INSEEC’s Grande École programme specialising in Finance (conferring a Master’s degree), become an operational financial expert, ready to enter international markets. Studies from Paris, Bordeaux or Lyon.
Visit us at
Discover the Grande Ecole events
Event type
Campus
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Grande École
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Open House Days in Paris
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Grande École
17/01
Open House Days in Lyon
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Grande École
28/01
Open House Days in Online
FAQ
Questions about INSEEC’s Marketing Master’s degree?
The top questions asked about INSEEC’s Marketing specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Marketing
What is the profile of students graduating with a Master’s degree in Marketing?
Students with 2 or 3 years’ higher education or equivalent, who are passionate about communications, project management and digital innovation, do particularly well on this Grande Ecole Programme. Curious and creative, they enjoy analysing consumer behaviour, developing strategies and working in constantly changing environments.
Their diverse backgrounds enable them to discover a range of complementary disciplines and develop a global vision of modern marketing.
Is marketing a sector for the future?
Yes, marketing studies open the doors to a fast-growing sector. Developments in usage, e-commerce and websites mean that digital marketing is a growth area that all organisations can’t afford to ignore.
Graduates acquire skills that are in demand on a global market and can work for large international groups or innovative start-ups. The development of digital business and the emergence of new practices (influence marketing, artificial intelligence) guarantee excellent prospects.
Are there any professional speakers or experts from the sector?
Yes, the PGE Marketing courses are taught by research professors and high-level marketing, communication and management professionals. These experts share their practical experience and the latest trends in the sector, incorporating case studies, practical workshops and strategic tools.
Their in-depth knowledge of the field enriches the training offered and enables students to understand the real challenges of contemporary marketing.
How can I finance the Marketing Master’s degree?
There are a number of funding options: long-term work placements or sandwich courses. Students may also be eligible for grants or subsidies depending on their level and admission.
This PGE confers the Grade de Master and allows 30 ECTS credits to be validated per semester. It offers rapid integration into the job market and facilitates European mobility.
Can I work abroad with an INSEEC Marketing Master’s degree?
Yes, this Grande Ecole Marketing specialisation programme has an international outlook, with courses taught in English and partnerships with foreign universities. The aim is to train managers capable of operating in a global context.
Students can follow part of this programme abroad or do their end-of-year placement in a multicultural environment, enabling them to discover new markets and professional practices.
What is the difference between a Master’s degree in Marketing and a traditional Master’s in Business?
The essential difference lies in the recognition of the diploma: INSEEC’s Grande École Marketing specialisation programme confers a Master’s degree and guarantees a high academic level as well as strong employability.
This programme also stands out for its practical focus on marketing professions: brand strategies, digital, customer experience and commercial innovation. Unlike a general master’s degree in business or management, it focuses on specialist areas such as data-driven marketing, 360° communication, content strategy and digital performance.
Students work with professional tools (CRM, analytics, marketing automation) and carry out practical projects with partner companies, making this a recognised course of study with direct relevance to the job market.
What soft skills are developed with the INSEEC Marketing Master’s Degree?
Adaptability, creativity, critical thinking, time management and persuasive communication. These cross-disciplinary skills will prepare you to become an agile manager, capable of leading complex projects and making strategic decisions in a fast-moving world.
All these human qualities are a differentiating asset on the job market and will help you to develop professionally.
Are marketing jobs really recruiting young graduates?
Yes, marketing professions are actively recruiting: marketing manager, project manager, SEO/SEA consultant or communications manager. Schools like INSEEC emphasise professionalisation through work-study programmes and real-life projects. The courses on offer enable students to gain significant experience and build up a solid professional network even before they finish their studies.
Does the Marketing Master’s degree include any specific certifications or tools?
Yes, the Grande École Marketing specialisation programme includes certifications recognised by professionals in the sector. These tools and certifications strengthen your presentation of skills to recruiters and accelerate your career development.
Students master essential platforms such as Google Analytics, HubSpot and marketing automation solutions, giving them an immediate competitive edge.
What is the salary after a Master’s degree in Marketing?
At the start of their career, the average annual salary varies between €29,000 and €48,000, depending on the position and the experience gained during their training. Over time, graduates progress to marketing manager or digital manager roles, with salaries that can exceed €75,000 after 5 years’ experience. Profiles specialising in marketing data or digital performance in large groups can achieve even more attractive salaries.