PGE Sport
On the Lyon campus, INSEEC’s Grande École Sports Specialisation programme trains you to become an expert in sports management, ready to join a dynamic and rapidly expanding sector.
- Master the challenges of the sports business
- Benefit from an influential professional network
- Develop projects with major players
- Gain access to innovative professions
Share of GDP accounted for by the sports sector
Companies in the sector
Turnover in the sports economy
Sports facilities in France
What is a Master’s Degree in Sport at INSEEC?
INSEEC’s Grande Ecole Programme, specialising in Sport, confers a Master’s degree and is RNCP level 7 certified (equivalent to bac + 5). It trains future experts in sports management and marketing, capable of leading ambitious projects in a fast-changing industry. This government-recognised programme combines strategic teaching, case studies and professional immersion. You will develop skills in event management, club strategy, partnerships, communications and the digitalisation of sport, while working with major players in the sector to build a high-impact career.
In Lyon, Europe’s leading sports city, you will work in a stimulating environment, in contact with clubs, federations and specialist companies. Work-study projects, meetings with professionals and real-life situations will prepare you for a wide range of exciting careers: club manager, events manager, sports marketing consultant or structure director.
Your career in sport begins here, where passion and profession go hand in hand.
Sports Marketing
Creating brand excitement
Sports marketing aims to unite communities and enhance the image of clubs, athletes and equipment manufacturers. You will learn how to design digital strategies, partnerships and campaigns to reach fans and maximise visibility.
Tools such as social networks, sponsorship and data analysis become your allies in boosting engagement and brand awareness. The jobs (marketing manager, digital project manager or brand manager) are at the heart of a sector where emotion and performance are intertwined.
In an ultra-competitive market, knowing how to tell a story and create a bond with fans makes all the difference.
Sports Retail
Optimising the in-store customer experience
Sports retail combines sales, advice and innovation to meet the expectations of passionate consumers. You will be proficient in merchandising techniques, stock management and customer relations, while taking on board the challenges of e-commerce and omnichannel.
The jobs available (shop manager, buyer or e-commerce manager) require a keen sense of service and an in-depth knowledge of trends. With the rise of committed brands and in-store technologies, this sector offers dynamic opportunities to combine business and passion.
Sports Events
Organising unforgettable experiences
Sports events turn competitions into memorable moments, thanks to meticulous logistics and limitless creativity. You manage the planning, communication and security, while maximising the media and economic impact.
Our jobs (events project manager, logistics coordinator or partnerships manager) are essential for both local and international events. In a field where every detail counts, your ability to anticipate and innovate will make you a key player in major sporting events.
Our training courses
INSEEC’s Grande École programmes specialising in Sport
The Grande Ecole programmes in Sport train passionate managers who are experts in sports marketing, events and business, for a fast-growing sector. Turn your passion into a career.
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- 2nd year undergraduate
- 3rd year undergraduate
Master’s degree in Sport Management and Innovation Strategies
Testimonials
What our students say
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As a Master 2 student at INSEEC Grande École, I had the opportunity to study in Bordeaux, London, and Casablanca, as well as in New Caledonia. These international experiences and the school’s network enabled me to easily secure my work-study position as a recruitment officer.
Ninon Metais
The professions
Career opportunities for a Master’s degree in Sport
The Grande École Sport specialisation programme leads to passionate careers in club management, event management, sports marketing and retail, in a sector where innovation and commitment create unique opportunities.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
The most comprehensive range of training courses
Areas of expertise
Explore the specialisations that are shaping the experts of tomorrow, from creativity to strategy and innovation.
PGE CSR
INSEEC Lyon’s CSR Grande Ecole Programme trains sought-after experts in social responsibility, capable of steering the sustainable transformation of companies.
PGE Human Resources
INSEEC’s Human Resources Grande Ecole Programme prepares you for strategic careers in recruitment, training and organisational transformation, with a variety of positions and a direct impact on business performance.
PGE Luxury
INSEEC’s Grande École programme specialising in Luxury will turn you into experts in the sector, ready to join prestigious houses and international markets.
PGE International
With INSEEC’s International Specialisation Grande Ecole Programme, become an operational bilingual manager. This prestigious programme is offered on the Paris, Bordeaux and Lyon campuses.
PGE Data
The INSEEC Paris Grande École Programme specialising in Data prepares students for careers in the management, exploitation and enhancement of data using artificial intelligence.
PGE Business
INSEEC’s Grande École Business specialisation programme prepares you to manage corporate strategy and performance in a changing world. Campuses in Paris, Bordeaux or Lyon.
PGE Marketing
The Grande École Marketing specialisation programme confers a Master’s degree. It trains versatile experts ready to enter a dynamic sector at the heart of creative and economic ecosystems. Campuses in Paris, Bordeaux or Lyon.
PGE Finance
With INSEEC’s Grande École programme specialising in Finance (conferring a Master’s degree), become an operational financial expert, ready to enter international markets. Studies from Paris, Bordeaux or Lyon.
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FAQ
Do you have any questions about INSEEC’s Sport Master’s Degrees?
The top questions asked about INSEEC’s Sport specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about
our programmes
in Sport
What are the advantages of a Master’s degree in Sport for your future career?
The PGE (Programme Grande École) INSEEC confers the title of Master’s Degree. The Sport specialisation trains managers capable of steering projects in the world of sport business, marketing and sports development. This Master’s-level programme combines strategy, economics and management to meet the growing needs of public and private sports organisations.
What is the profile of students graduating with a Master’s degree in Sport?
Students from business science, STAPS or university backgrounds share a passion for sport and team spirit. Curious and committed, they want to combine performance and professionalism in a dynamic, international sector. Top-level sportsmen and women who are changing careers also do well in this course.
Is it possible to work abroad with a Master’s degree in Sport from INSEEC?
Yes, the PGE Sport specialisation emphasises mobility and cultural openness. Many graduates work abroad, particularly in federations, clubs or major sports brands. Partnerships with international universities facilitate these experiences.
Are there any professional speakers or experts from the sector?
Yes, the courses are taught by sport business, marketing and management professionals. These experts provide a practical view of the field and share the challenges of sustainable development and team performance.
How can I finance the Specialised Masters in Sport?
Students can take the course under an apprenticeship or work-study contract, thereby reducing their tuition fees. Assistance, grants and regional funding are also available, depending on the situation of each applicant. During their work placements, students are paid and can take out bank loans to finance their studies.
Are the sports professions really recruiting young graduates?
Yes, the sports marketing, communication, event management and sponsorship sectors regularly recruit young graduates. The Master’s degree in Sport prepares you for these positions by combining theory and practice.
What soft skills are developed with the INSEEC Sport Master’s degree?
Leadership, teamwork, strategic thinking, resilience and stress management. These qualities are essential if you are to progress within sports organisations and achieve your professional goals, both in France and abroad.
Does the specialisation include specific professional qualifications or tools?
Yes, some courses include modules in sports science, project management and digital marketing, which are recognised by the sector. These certifications enhance your profile with professional and institutional sports players.
What is the salary after a Master’s degree in Sport?
At the start of their career, graduates can expect to earn between €29,000 and €35,000 a year, depending on their position and experience. Over time, responsibilities in event management or coordination can lead to a rapid rise in remuneration.
Do I need to have practised sport at a high level to be eligible for the specialised Master’s degree in Sport?
No, top-level sporting experience is not a prerequisite for joining the Grande Ecole Sports Specialisation Programme. What counts is your career plan, your passion for the world of sport and your motivation to work in this sector. The programme is aimed above all at managers and strategists who want to develop the sports industry, whether you are an amateur sportsman, a volunteer with an association or simply passionate about sport business.