The operational marketing manager works with the strategic marketing department to draw up the marketing mix strategy for all online and offline channels, chooses the communication channels best suited to the product launch, draws up the operational marketing plan and defines the positioning of offers in the market.
He/she manages the sales communication plan and acts as a sales advisor to the sales force.
He/she orchestrates and develops operational marketing tools and measures the impact and effectiveness of the resources deployed.
He/she carries out technological and strategic intelligence in order to monitor changes in consumer behaviour on the web.
They manage external partnerships and negotiate contracts.

Operational marketing managers master direct marketing techniques and 2.0 marketing tools (emailing managers, blogs, CRM) and know how to draw up a marketing action plan.
They know how to manage non-media communication: sponsorship, sales promotion, press relations, publications, trade fairs.
They have a keen interest in digital and social tools and systems and have the managerial skills to lead teams.
They have excellent written skills for drafting sales pitches.
Finally, they have excellent analytical and summarising skills to interpret results and structure the strategy and the various aspects of the marketing plan.

The merchandising manager designs the merchandising strategy and policy, analyses customer consumption patterns and sales volumes, monitors the competition, defines the main principles of visual identity and draws up an overall development plan. He/she develops and refines the development plan into merchandising actions for each product range in collaboration with the category managers, approves the POS and POP displays, manages the test phases and ensures that deadlines and budgets are met. He/she manages the merchandising team and monitors merchandising activity indicators.

They have a very good knowledge of the company’s products and strategic objectives. They are able to manage and monitor studies carried out by service providers (interior designers, marketing consultants) and have a good understanding of the merchandising strategies of competitors.
They are rigorous and methodical in their project management. They demonstrate creativity and an ability to innovate, in order to design product displays that will encourage purchase.
They have a flair for argumentation and the ability to present and defend a project to senior management.

In order to draw up a media plan, the media planner must understand the advertiser’s communication strategy, identify the issues and study the product positioning, analyse the competitive environment and identify the customer typology targeted by the advertiser (SPC, gender, age, geographical location, lifestyle).
It defines the quantitative and qualitative criteria for studying the future results of the study, determines the media (TV, press, radio, poster, Internet, mobile) to be included in the scope of the study, estimates the possible return on investment per medium and proposes a selection of communication products.
It analyses the impact of the media plan and proposes changes to the initial communication objectives.

Media planners have a taste for figures, so they are able to read a panel and measure the return on investment of a media operation. They master the statistical techniques and tools specific to the media and the media planning profession.
You will be able to write with ease, developing a wide range of presentations and media campaign reports.
He/she has a keen marketing and sales sense, with all recommendations produced having sales and brand image objectives.
They are critical thinkers, independent and keen to investigate.

The events project manager is the orchestra conductor for all the events and functions that his or her clients wish to organise. From symposia and conferences to conventions, inaugurations and sporting events, they are responsible for designing the event, managing the logistics and coordinating the implementation of these events on behalf of their clients. According to the specifications drawn up by the companies they work for, they present their clients’ image and objectives through an original concept that they determine in advance.
He leads meetings with his clients, draws up the specifications, proposes resources and tools to implement the event, coordinates the implementation of the project, proposes a communication plan and manages the event on the ground.

Event project managers need to be creative in their event proposals. They need to be organised and responsive. The unexpected is always a possibility. Cool-headedness, patience and good resistance to stress are the watchwords.
They have a good command of event techniques and communication strategies.
They are capable of working with their own team and various service providers.
Their rigour enables them to organise events that live up to their clients’ expectations.
His authority and ability to make himself heard enable him to manage his duties as team leader to the best of his ability.

The Marketing Product Manager monitors the economy, technology and regulations to keep abreast of new developments and market trends.
They design market studies and product tests, determine procedures and analyse the information gathered in order to identify the characteristics of a market in terms of opportunities/threats, strengths/weaknesses.
He or she draws up sales forecasts, defines and adjusts the positioning of products in the market, defines the communication strategy that accompanies the product and coordinates the creation of packaging elements.
Finally, he or she is responsible for the product launch, coordinating all the departments and service providers involved in its development, implementing the marketing action plan and monitoring sales.

Product Marketing Managers have a sound knowledge of the elements of the marketing mix: price, product, promotion, distribution, as well as statistical tools.
They are familiar with the global and regulatory environment of their sector of activity.
They have a good grasp of the major market trends.
Fluent in English.
You will be a team player, able to make suggestions and be creative.

Its main task will be to define the company’s sales and marketing strategy. This analysis will also help to identify opportunities to be exploited and to understand the competition.
They will also have to draw up a marketing plan based on research. Finally, on a day-to-day basis, he/she will have to manage his/her team and determine the strategic and communication resources to be put in place.

An impeccable command of marketing and IT tools is a must. As a marketing project manager, you also need to have :
– Ability to analyse and summarise.
– Financial and legal skills.
– Good listening and observation skills.
– Negotiation skills.

With a good sense of observation and analysis, the marketing manager is able to identify changes in consumption patterns.
With a good sense of teamwork, they must be able to motivate all their colleagues to achieve a common goal.
Their good interpersonal skills enable them to get team members to support their ideas and convictions. They must also be able to study the budget required for each project independently.

Its main activity is to centralise the company’s needs in terms of marketing and sales visibility.
They will also have to draw up a marketing plan based on research. Finally, on a day-to-day basis, you will have to manage your team and determine the strategic and communication resources to be put in place, as well as implementing the resources needed to obtain information and monitor the company’s performance.

Solid knowledge of statistical modelling techniques: cross-tabulations, typologies, scoring.
Mastery of specific IT tools linked to databases, statistical processing software and presentation of results: Excel, Access, Spad, SPSS, PowerPoint, etc.
Interview techniques: group interviews, face-to-face interviews, observation, etc.

Competitive intelligence and market analysis Definition of a brand development strategy.
Implement marketing actions, manage the budget and monitor indicators.
Creation of brand identity and promotional content / Storytelling.
Running the brand’s dedicated website, managing communities on social networks. Developing sponsorship initiatives.

Good knowledge of the various marketing research techniques.
Knowledge of media plans, media buying circuits and web creation tools.
Good knowledge of social media, monitoring tools and e-reputation management.
Knowledge of search engine optimisation and traffic analysis tools.
Good writing and communication skills, creativity.
Strong decision-making and convincing skills.

Defining the product offering: positioning analysis, competitive intelligence, drawing up the sales plan.
Promoting the product offering (in collaboration with product managers and sales outlets).
Managing and monitoring the performance of the product offering (budget, reporting).

Good knowledge of the company’s sales and marketing policy.
Excellent knowledge of the product range (or universe).
Knowledge of IT tools such as spreadsheets (Excel) or databases.
Ability to manage a project with a variety of contacts.
Ability to visualise and put into practice the presentation and enhancement of product ranges.

Designing and formalising the marketing strategy in line with the company’s overall strategy.
Defining the marketing plan, assisting with its implementation and monitoring its execution.
Define the budget and check that it is properly allocated.
Organising the department into departments and setting up n-1 levels.

Extensive marketing skills and good knowledge of the business sector and the production process for the good or service.
Experience of the environment of service providers and their consultation methods (competitions, invitations to tender).
Budget management.
Management, natural leadership and skills authority.