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In the prestigious world of luxury and fashion, clientelling is the art of creating special relationships with an exceptional clientele. The Clientele Director orchestrates this relationship strategy within the leading French and international fashion houses. You steer the high-end customer experience by combining service excellence, digital innovation and traditional know-how. This exciting job puts you at the heart of the commercial challenges facing prestigious brands, from Louis Vuitton to the Parisian fashion houses.

You will define the brand’s overall customer strategy

You manage the use of CRM tools and analyse customer data

You train sales advisers in advanced customer relations techniques

You develop personalised loyalty programmes

You measure the performance of actions and their impact on sales

You manage teams dedicated to customer care and customer service

You work with marketing to create omnichannel experiences

You will identify and segment the VIP customer portfolio

Mastery of digital tools
You excel in the use of advanced CRM tools and data analysis platforms. This technological expertise optimises every customer interaction and accurately measures your results.

This job puts you at the heart of innovation in customer relations in a sector undergoing rapid digital transformation. You will contribute directly to the international reputation of French brands and create exceptional customer experiences. The impact of your actions can be measured in concrete terms in terms of the loyalty and satisfaction of a global customer base.

Your expertise will quickly become sought after by the biggest luxury groups. This specialisation opens the door to strategic positions such as retail sales manager, network manager or international customer experience manager. Autonomy and creativity are the hallmarks of your day-to-day work.

The job of Client Director in the luxury and fashion sector offers attractive remuneration, which rises significantly with experience. At the start of your career, you could expect to earn between €45,000 and €55,000 gross per annum. After a few years’ experience, this salary rises to a median range of €65,000 to €80,000, and for the most experienced profiles can reach up to €120,000 gross per year in the major Parisian luxury houses.

In addition, there are often significant benefits: bonuses for sales targets, profit-sharing, benefits in kind (brand products), and sometimes a company car. Your career prospects will take you to retail sales manager, network manager or strategic positions at the head office of luxury groups.

If you want to become a Customer Relationship Manager in the Luxury & Fashion sector, we recommend that you study at a reputable business school. At INSEEC, we can help you realise your career plans by offering programmes and specialisations dedicated to luxury, fashion and high-end customer loyalty.

For example, you can opt for a :

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