Trade guide
Digital Communications Director
At a time when digital has become an essential lever for visibility and performance, the Digital Communications Director occupies a strategic position within organisations. As the conductor of the brand’s online image, they define, manage and optimise all digital communication initiatives to support the company’s business objectives. In this article, you can find out more about this key job, the skills required to enter it, possible training courses, and career and pay prospects.
The business
What is a Digital Communications Director?
Its role
The Digital Communications Director defines and steers the company’s overall communications strategy. You will draw up the annual communications plan, setting the direction for the company’s image and visibility. Your role will be to advise senior management on the development of the company’s brand identity and coordinate all digital initiatives.
Its field of action
As a Digital Communications Manager, you will work at the heart of large private or public organisations. You will work closely with general management, marketing teams and external service providers. You manage multi-disciplinary teams made up of communications managers, graphic designers and web specialists. This strategic position often places you on the management committee, where you represent the company at important external events and press conferences.
The functions
What are the duties of a Digital Communications Director?
Your day-to-day work is punctuated by a variety of strategic and operational assignments.
You will define the company’s overall digital communications strategy
You will supervise the creation of all digital media and web content
You manage service providers and specialist communications agencies
You manage the annual communications budget and monitor investments
You manage the communications teams and approve recruitment
You will develop a network of journalistic contacts for press coverage
You organise the company’s internal and external events
You set up KPIs to measure the effectiveness of campaigns
Qualifications
The qualities and skills needed to be a good Digital Communications Director
Leadership and management
Your ability to unite multidisciplinary teams is essential. You inspire confidence in your colleagues while effectively coordinating cross-functional digital communication projects.
Digital expertise and marketing
You have a perfect command of digital tools, social networks and digital marketing techniques. This technical expertise enables you to anticipate trends and optimise campaigns.
Strategic vision and creativity
You develop a creative approach to differentiate the company. Your strategic sense helps you to align communication with business objectives while innovating in the digital approach.
The benefits
What are the advantages of being a Digital Communications Director?
This job puts you at the heart of the digital transformation of companies. You’ll play an active role in building the brand image and driving business growth. The digital communications sector is exceptionally dynamic, offering constant opportunities for innovation and direct impact on results.
Your expertise is highly valued on the job market. You will enjoy considerable autonomy in managing your projects and teams. Your career prospects will take you into general communications management, global marketing director positions or strategic digital transformation functions in major international groups.
Remuneration
Digital communications director: salary and career development
The job offers attractive remuneration, which rises significantly with experience. At the start of your career, you can expect to earn €50,000 gross per year. After a few years’ experience, this rises to €97,500, and can reach up to €150,000 gross per year in large organisations.
In addition, there are often significant benefits: profit-sharing, target-based bonuses, company car and reduced working hours. Your career prospects will take you into general management or strategic digital transformation positions in large groups.
Up to
150 000€
Salary per year
Training courses
How do I get to be a Digital Communications Director?
Our training courses
To become a Digital Communications Director in a company, it is essential to follow a specialised course at a recognised school. INSEEC offers a number of excellent courses for this strategic position, from bac+3 to bac+5 specialising in digital communication and marketing.
For example, you can opt for :
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Other jobs that may interest you
INSEEC offers a wide range of programmes to help you train for your dream job.
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