Trade guide
Digital marketing manager
Digital marketing is now at the heart of corporate strategy, and the role of Digital Marketing Manager has become essential to ensuring visibility and growth. This professional designs and manages innovative digital campaigns, analyses data to optimise performance and coordinates teams around strategic objectives. Find out everything you need to know about this dynamic profession in this article: missions, skills, training, salary and career prospects.
The business
What is a Digital Marketing Manager?
Its role
You will define and implement your company’s digital strategy by exploiting all the digital channels available. Your mission is to strengthen the positioning of brands through an optimised and coherent digital presence in order to develop sales.
Its field of action
As a Digital Marketing Manager, you will be working at the heart of the company’s digital ecosystem. You will work closely with the sales, communications and IT teams to orchestrate effective multi-channel advertising campaigns. Your professional environment will require you to interact with a wide range of partners: digital agencies, influencers, media platforms and technical service providers. This cross-functional approach makes you a key player in the organisation’s digital transformation.
The functions
What are the duties of a Digital Marketing Manager?
As a digital marketing manager, your day-to-day work will be punctuated by stimulating strategic and operational challenges.
You draw up the digital strategy in line with business objectives
You manage advertising campaigns on the various digital channels
You can optimise the performance of marketing campaigns using analytical data
You manage teams and coordinate digital marketing projects
You will develop digital communication on social networks and the web
You analyse consumer behaviour to refine targeting
You manage budgets and measure the ROI of advertising investments
You ensure a consistent customer experience across all digital touchpoints
Qualifications
The qualities and skills needed to be a good digital marketing manager
Strategic vision and creativity
You anticipate digital trends and come up with innovative campaigns. This capacity for innovation enables you to differentiate your company in a competitive environment.
Mastery of digital tools
Your technical expertise covers advertising platforms, analytics tools and marketing automation solutions. This skill guarantees the effectiveness of your actions.
Leadership and communication
You unite your teams around a shared vision and communicate effectively with all your contacts. These interpersonal skills make it easier to manage change.
The benefits
What are the advantages of working as a Digital Marketing Manager?
This job puts you at the heart of the digital transformation of companies. You contribute directly to their growth by developing their visibility and sales. This strategic dimension gives you a tangible impact on the organisation’s performance in a sector that is constantly evolving.
Your digital expertise gives you strong added value on the job market. You’ll enjoy a high degree of autonomy in your assignments and attractive prospects for advancement to positions such as Digital Marketing Director, Chief Digital Officer or Digital Transformation Director.
Remuneration
Digital marketing manager: salary and career development
The job offers attractive remuneration, which rises significantly with experience. At the start of your career, you can expect a salary of €33,000. After a few years’ experience, this salary rises to €57,500, and to €80,000 for senior profiles.
In addition, there are often significant benefits: target-based bonuses, profit-sharing and luncheon vouchers. Your career prospects will take you into marketing departments or strategic digital transformation functions in large organisations.
Up to
80 000€
Salary per year
Training courses
How do I get to be a Digital Marketing Manager?
Our training courses
To guarantee yourself a career as a Digital Marketing Manager within a company, you need to follow specialised training at a recognised school. At INSEEC, we can help you achieve this goal by offering you tailored courses combining digital strategy, operational marketing and mastery of digital tools.
For example, you can opt for :
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