Trade guide
E-commerce project manager
An e-commerce Project Manager works at the heart of the company’s digital and sales strategy. They are responsible for designing, managing and optimising online sales projects in order to develop the brand’s sales and visibility. They must be able to coordinate multi-disciplinary teams and adapt actions rapidly to the constant changes in e-commerce.
The business
What is an e-commerce project manager?
Its role
The e-commerce Project Manager manages all the company’s online sales initiatives. You coordinate multidisciplinary teams to develop and optimise digital platforms. Your mission: to transform commercial objectives into a high-performance web marketing strategy, while respecting deadlines and budgets.
Its field of action
As an e-commerce Project Manager, you’ll be working at the heart of the digital ecosystem. You’ll work with the marketing, web development and communications teams on a daily basis to orchestrate complex projects. Your technical expertise and business vision position you as a benchmark.
You will be working in a variety of environments: innovative start-ups, established retail companies or specialist agencies. This diversity enriches your experience and develops your adaptability to the different corporate cultures and sectoral challenges of e-commerce.
The functions
What does an e-commerce project manager do?
Your day-to-day work as an e-commerce project manager will involve a variety of strategic and operational tasks.
You will define the web marketing strategy by analysing digital market trends
You manage the budgets allocated to projects and optimise the return on investment
You analyse performance indicators to adjust web marketing levers
You manage project teams by applying agile methodologies
You develop visibility on search engines and social networks
You train staff in e-commerce tools and best digital practices
You coordinate multi-channel marketing and communication campaigns
You will be responsible for monitoring competition and technology in the sector
Qualifications
The qualities and skills needed to be a good e-commerce project manager
Leadership and team management
Your ability to unite a variety of profiles around common objectives is a major asset. You inspire confidence and motivate your colleagues in an ever-changing digital environment.
Expertise in digital marketing
You have a perfect command of webmarketing levers: SEO, social networks, online advertising. This technical expertise enables you to optimise online sales and adapt your strategy to changing algorithms.
Data analysis and management
Your analytical approach transforms data into actionable insights. You use business intelligence tools to measure performance and guide the company’s strategic decisions.
The benefits
What are the advantages of working as an e-commerce project manager?
This job puts you at the heart of the digital transformation of companies. You will play an active role in the growth of online commerce, a sector that is constantly expanding. Your impact can be measured directly in terms of sales results and customer satisfaction. This practical dimension gives meaning to your day-to-day work and enhances your strategic contribution.
Your expertise in digital marketing opens up a wide range of career prospects. You could become an e-commerce director, specialist consultant or marketing communications manager. The autonomy inherent in this profession will enable you to develop your creativity and innovate in your approach to business projects.
Remuneration
E-commerce project manager: salary and career development
The job of e-commerce project manager offers an attractive salary that rises significantly with experience. At the start of your career, you can expect to earn €30,000 gross per annum. After a few years’ experience, this salary rises to €45,000 gross per annum, rising to €80,000 gross per annum for experienced profiles.
In addition, there are often significant benefits: easy teleworking, bonuses for sales targets and the prospect of promotion to management positions. Professionals in this sector are in great demand in the project manager job market.
Up to
80 000€
Salary per year
Training courses
How do I get to be an e-commerce project manager?
Our training courses
To secure your place as an e-commerce project manager within a company, the best thing to do is to follow the right training at a good business school. INSEEC offers several excellent courses tailored to the requirements of digital marketing and modern e-commerce project management.
For example, you can opt for a :
Discover
Other jobs that may interest you
INSEEC offers a wide range of programmes to help you train for your dream job.
All about
Our guides
Consult our guides to find out all you need to know about education, work-linked training and careers.
