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TheInternational Business Development Manager plays a key role in the expansion of companies into new markets. At the crossroads of strategy, commerce and intercultural management, he or she identifies opportunities, forges strategic partnerships and steers development on a global scale. Find out everything you need to know about this profession, which is focused on performance and international openness: studies, skills, assignments, salary and career prospects.

You analyse target markets by assessing the competition and local regulations

You negotiate with distributors and strategic customers to establish lasting partnerships

You coordinate in-house teams to adapt the offering to the specific characteristics of each market

You manage international sales projects by monitoring performance indicators

You take part in international trade fairs to develop your professional network

You define strategies for entering new territories

You optimise sales actions and propose corrective action plans

You maintain commercial relations with international partners

Strategic analysis and competitive intelligence
You will have developed in-depth expertise in market analysis. Your knowledge of international commercial law and local business practices enables you to identify the most profitable opportunities.

This job puts you at the heart of a company’s international expansion strategy. You contribute directly to their growth by opening up new markets and creating added value. The economic impact of your actions is measurable and rewarding, particularly in a context of increasing globalisation.

Your expertise in international development gives you remarkable autonomy and rapid career development prospects. Career opportunities will take you to positions such as international subsidiary manager, sales manager or international trade consultant. This versatility opens the doors to the most prestigious multinational groups.

The job of International Business Development Manager offers attractive and progressive remuneration. At the start of your career, you can expect to earn between €35,000 and €45,000 gross per annum. After a few years’ experience, this salary rises to €55,000, reaching €85,000 gross per annum for senior profiles.

In addition, there are often significant benefits: target-based bonuses that can represent 15 to 25% of the fixed salary, a company car and reimbursement of travel expenses. Your career prospects could take you to international sales manager or strategic positions within multinational groups.

If you want to become an international business development manager, join a recognised school like INSEEC. Our teaching combines academic excellence and professional immersion to prepare you for the challenges of international business. Our corporate partnerships and international network ensure that your training is in line with market expectations.

For example, you could opt for the MSc International Business Management

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