Trade guide
Manage digital referencing strategies (SEO, SEM, SEA)
The job of Digital SEO Strategy Manager (SEO, SEM, SEA) has become essential in an ultra-competitive digital environment. As online visibility specialists, they design and manage high-performance acquisition strategies to generate qualified traffic and support business growth. In this article, find out more about the tasks, skills, training and salary prospects of this key role in digital marketing.
The business
What is a Digital SEO Strategy Manager (SEO, SEM, SEA)?
Its role
The Digital Search Engine Optimisation Strategy Manager manages the company’s web visibility on search engines. You develop and implement SEO, SEM and SEA strategies to maximise qualified traffic. Your mission: to optimise digital positioning and generate high-performance leads.
Its field of action
As Digital SEO Strategy Manager (SEO, SEM, SEA), you’ll be working at the heart of the digital marketing ecosystem. You will work closely with the web, communication and sales teams. You will work on a variety of projects, from technical audits to content optimisation. Google Analytics, SEMRush and advertising platforms are your daily working environment. You’ll be constantly measuring performance and adjusting your strategies.
The functions
What are the tasks of a Digital SEO Strategy Manager (SEO, SEM, SEA)?
Your day-to-day work will be structured around a wide range of technical and strategic assignments.
You define the natural and paid search strategy
You analyse strategic keywords and the competition
You optimise web content to improve positioning
You will manage Google Ads campaigns and social networks
You will carry out in-depth technical SEO audits
You monitor performance via Google Analytics and specialised tools
You train teams in good SEO practices
You manage the digital acquisition budget
Qualifications
The qualities and skills needed to be a good manager of digital SEO strategies (SEO, SEM, SEA)
In-depth technical expertise
You have a perfect command of SEO tools, Google algorithms and advertising platforms. This technical expertise is the foundation of your professional credibility.
Analytical skills and perseverance
Your analytical mind enables you to interpret complex data and adjust strategies. Search engine optimisation requires patience, because results are achieved over time.
Curiosity and adaptability
You are constantly on the lookout for algorithmic developments. This natural curiosity enables you to anticipate trends and innovate in your marketing approaches.
The benefits
What are the advantages of the job of Digital SEO Strategy Manager (SEO, SEM, SEA)?
This job puts you at the heart of companies’ digital transformation. You’ll contribute directly to their growth by generating qualified traffic and leads. The digital marketing sector is constantly expanding, guaranteeing excellent job prospects.
Your rare expertise in the market gives you a high degree of autonomy and negotiating power. Your career path will take you to positions such as Digital Marketing Director, Head of Growth or independent consultant. The emergence of artificial intelligence is opening up new areas of expertise.
Remuneration
Digital SEO Strategy Manager (SEO, SEM, SEA): salary and career development
The job offers attractive and progressive remuneration. At the start of your career, you can expect to earn €30,000 gross per annum. After a few years’ experience, this salary can rise to €50,000, and up to €75,000 for experienced senior profiles.
In addition, there are often significant benefits: target-based bonuses, specialist training and part-time teleworking. Your career prospects will take you into marketing departments or to broader responsibilities in digital acquisition.
Up to
75 000 €
Salary per year
Training courses
How can I become a Digital SEO Strategy Manager (SEO, SEM, SEA)?
Our training courses
If you want to work in a company as a Digital SEO Strategy Manager (SEO, SEM, SEA), you need to take a specialised course at a recognised school. INSEEC offers a number of excellent courses to help you enter this promising career, from Bac+2 to Bac+5 in digital marketing and communication.
For example, you can opt for :
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