Trade guide
Marketing manager
Marketing managers occupy a strategic position at the heart of modern companies. Responsible for defining and steering marketing strategy, they make a direct contribution to business development and brand image enhancement. This role combines market analysis, creativity and leadership, offering a rich and varied daily life for those wishing to influence strategic decisions and shape the future of the company.
The business
What is a Marketing Manager?
Its role
You will define and manage your company’s overall marketing strategy to develop its competitive position in the market. Your main task will be to improve the product offering and strengthen the brand image through targeted communication campaigns. You will work closely with the sales department to ensure consistency between marketing and sales.
Its field of action
As a Marketing Manager, you will work at the heart of the company’s commercial ecosystem. On a daily basis, you will work with the sales teams, general management, creative departments and external service providers. Your working environment will require you to juggle market analysis and creativity.
Your contacts include customers, strategic partners and internal teams. This diversity of exchanges enriches your vision of the market and feeds your marketing strategies. You play an active part in the strategic decisions that guide the company’s development.
The functions
What does a Marketing Manager do?
Your day-to-day work as a marketing manager is punctuated by a variety of tasks combining strategy and operations.
You define the overall marketing strategy in line with sales objectives
You analyse the market and the competition to identify opportunities
You manage communication campaigns and digital marketing actions
You will manage the marketing budget and optimise return on investment
You supervise market research and the analysis of consumer behaviour
You coordinate the marketing teams and external service providers
You develop the company’s brand image and positioning
You measure the effectiveness of marketing actions and adjust strategies
Qualifications
The qualities and skills needed to be a good marketing manager
Strategic vision and analysis
Your analytical skills enable you to decipher market trends and anticipate future developments. You transform data into actionable insights to guide the company’s strategic decisions.
Expertise in digital marketing
You have a good command of digital tools, social networks and search engine optimisation techniques. This technical expertise is essential for deploying effective campaigns in today’s digital ecosystem.
Leadership and communication
Your leadership skills help you to unite teams around marketing projects. You know how to communicate your vision and convince your contacts, qualities that are essential if you are to successfully complete your assignments.
The benefits
What are the advantages of being a Marketing Manager?
As a marketing manager, you’ll have a direct impact on the company’s growth. You’ll play an active role in developing sales and building the company’s brand image. This strategic role puts you at the heart of the decisions that shape the future of your organisation.
Your marketing expertise opens up a wide range of opportunities for you to progress to marketing director, sales director or general manager. The autonomy you enjoy in managing your projects and the diversity of your assignments make this a stimulating and rewarding career choice.
Remuneration
Marketing manager: salary and career development
The job of marketing manager offers attractive remuneration, which rises significantly with experience. At the start of your career, you can expect to earn €36,000 gross per annum. After a few years’ experience, this salary rises to €55,000 gross per annum, rising to €80,000 gross per annum for senior profiles.
In addition, there are often significant benefits: bonuses for sales targets, profit-sharing, a company car in some sectors, and reduced working hours. Your career prospects could take you to marketing director, sales director or strategic positions in digital marketing.
Up to
80 000€
Salary per year
Training courses
How do I become a marketing manager?
Our training courses
INSEEC offers you a number of excellent courses to become a marketing manager, adapted to current market requirements and with recognised professional qualifications.
For example, you can opt for :
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