Trade guide
Product Manager
A Product Manager occupies a strategic position at the heart of the development and success of a company’s products. He or she is responsible for defining the product’s vision, steering its life cycle and coordinating all the teams involved, from design to market launch.
The business
What is a Product Manager?
Its role
The Product Manager steers product strategy and development at the heart of the company. You manage the entire product life cycle, from design to marketing. Your mission: to transform a product vision into a profitable commercial reality by coordinating the technical, marketing and sales teams.
Its field of action
As a Product Manager, you will work in a stimulating cross-functional environment. On a daily basis, you will work with the development teams, UX designers, marketing teams and business stakeholders. This strategic position puts you at the centre of product decision-making.
Your expertise ranges from market analysis to the product roadmap. You work closely with end-users to understand their needs and translate these insights into new functionality. This user-centred approach guides all your strategic decisions.
The functions
What does a Product Manager do?
Your day-to-day work as a Product Manager is punctuated by a variety of strategic and operational assignments.
You define the product strategy vision in line with business objectives
You analyse the market and identify opportunities for innovation
You coordinate multidisciplinary product teams
You manage the development of the service product from concept to launch
Optimise the user experience using behavioural data
You monitor product performance and adjust strategy
You present the results to stakeholders and management
You manage relations with the technical and creative teams
Qualifications
The qualities and skills needed to be a good Product Manager
Strategic vision and analysis
Your ability to analyse the market is fundamental. You transform user data into actionable insights to guide product development and anticipate sector trends.
Cross-functional leadership
You bring together teams with no direct hierarchical link. Your influence is based on your product expertise and your ability to create a motivating shared vision.
Mastery of product tools
You are proficient in product management, data analysis and project management tools. This technical expertise facilitates collaboration with development teams.
The benefits
What are the advantages of being a Product Manager?
As a Product Manager, you’ll be at the heart of digital innovation. You play an active role in the digital transformation of companies and create products that have an impact on millions of users. This creative and strategic dimension gives you a strong sense of professional achievement.
Your cross-disciplinary expertise opens up a wide range of career prospects. You could progress to Head of Product, Chief Product Officer or Director of Innovation. This versatility guarantees you long-term employability in a fast-growing technological market.
Remuneration
Product Manager: salary and career development
As a Product Manager, you’ll earn an attractive salary that rises significantly with experience. At the start of your career, you can expect to earn €40,000 gross per annum. After a few years’ experience, this salary rises to €55,000, rising to €80,000 for senior profiles.
In addition, there are often significant benefits: target-based bonuses, stock options in start-ups, partial teleworking and reduced working hours. Your career prospects could take you to Head of Product, Product Director or strategic positions in digital innovation.
Up to
80 000€
Salary per year
Training courses
How do you become a Product Manager?
Our training courses
INSEEC offers a number of excellent courses to help you become a product manager. Our programmes combine theoretical training and professional immersion to develop your product expertise.
For example, you can opt for :
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