Trade guide
Sales Manager
Do you enjoy taking on sales challenges, developing solid customer relationships and guiding teams towards achieving ambitious targets? The Sales Manager job is for dynamic, results-oriented people who are capable of combining leadership, strategy and expertise in the field. Before you take the plunge, find out more about the tasks, key skills and prospects offered by this vital role.
The business
What is a Sales Manager?
Its role
The Sales Manager optimises the sales performance of his or her area of responsibility. You will lead your team directly in the field to achieve the results set. Your role: to act as the strategic link between management and the sales force, while developing sales activity.
Its field of action
As a Sales Manager, you will be at the heart of the company, working closely with the Sales Department, sales teams and customers. You will play an active role in developing the company’s overall sales strategy and help to define the department’s direction.
As a strategic intermediary, you will facilitate communication between all the players involved. You will ensure that operational actions are put into practice and that the sales action plan defined by management is adhered to.
The functions
What are the duties of a Sales Manager?
Your day-to-day work as a sales manager is punctuated by varied and stimulating assignments.
You draw up and implement the sales strategy for your sector
You manage and lead your sales team on a daily basis
You set sales targets and monitor their achievement
You analyse performance and implement corrective actions
You develop the customer portfolio and prospect new markets
You negotiate contracts with strategic customers
You train your staff in sales techniques
You represent the company at professional events
Qualifications
The qualities and skills needed to be a good sales manager
Leadership and management
Your ability to unite a sales team is essential. You inspire confidence, motivate your colleagues and create a results-oriented collective dynamic.
Commercial expertise
You have an excellent command of sales techniques, negotiation and customer relations. Your knowledge of the market enables you to identify opportunities for commercial development.
Analysis and strategy
Your analytical skills help you to interpret sales data and adjust your strategy. You anticipate market trends to maintain competitiveness.
The benefits
What are the advantages of being a Sales Manager?
As a sales manager, you’ll have a direct impact on your company’s growth. You actively contribute to economic development by creating value for your customers and your organisation. This dynamic role puts you at the heart of strategic issues and enables you to measure the results of your actions in concrete terms.
Your commercial expertise is highly valued on the job market. You’ll enjoy a high degree of autonomy in managing your area of responsibility, and excellent prospects for advancement to Sales Director, Regional Manager or Managing Director. This natural progression comes with an attractive and progressive remuneration package.
Remuneration
Sales manager: salary and career development
The job of sales manager offers attractive and progressive remuneration. At the start of your career, you can expect to earn between €35,000 and €40,000 gross per year. After a few years’ experience, this salary rises to €50,000 gross per year, rising to €65,000 gross per year. Your career prospects could take you to sales director, regional manager or key account manager.
Up to
65 000€
Salary per year
Training courses
How do I get to be a sales manager?
Our training courses
The best way to secure your place as a Sales Manager is to follow the right training at a good business school. INSEEC offers a number of excellent courses to help you become a Sales Manager, from a Bachelor’s degree to a specialised Master’s.
For example, you can opt for :
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Other jobs that may interest you
INSEEC offers a wide range of programmes to help you train for your dream job.
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