Trade guide
Web marketing project manager
The job of Web Marketing Project Manager combines creativity, strategy and mastery of digital tools. At the heart of companies’ digital transformation, this professional designs, manages and optimises online campaigns to boost visibility and sales performance. This article guides you through the tasks, skills required, training options and remuneration for this key digital marketing position.
The business
What is a webmarketing project manager?
Its role
The webmarketing project manager orchestrates the company’s digital strategy. You design and manage online advertising campaigns to maximise return on investment. Your mission: to transform marketing objectives into concrete actions on the web and optimise your organisation’s digital presence.
Its field of action
As a webmarketing project manager, you will work at the heart of the digital ecosystem. You’ll act as the link between the decision-making bodies and the operational teams. Your recognised leadership makes it easier to coordinate the various players involved in digital marketing projects. This strategic position gives you a global vision of the company’s digital challenges.
The functions
What are the duties of a web marketing project manager?
Your day-to-day work as a web marketing project manager will be punctuated by varied and stimulating challenges.
You define the web marketing strategy in line with the business objectives
You manage advertising campaigns on search engines and social networks
You optimise natural referencing to improve online visibility
You analyse digital performance and adjust actions accordingly
You manage the budgets allocated to web marketing projects
You coordinate the creative and technical digital marketing teams
You supervise the implementation of digital projects from A to Z
You will be responsible for monitoring technological innovations in the sector
Qualifications
The qualities and skills needed to be a good web marketing project manager
Leadership and team coordination
Your ability to unite creative and technical teams is a major asset. You inspire confidence and effectively guide staff towards achieving the defined marketing objectives.
Expertise in digital tools
You have an excellent command of web marketing platforms, analysis tools and search engine optimisation techniques. This technical expertise enables you to optimise each campaign and maximise digital performance.
Strategic vision and adaptability
Your great curiosity about digital developments keeps you at the cutting edge of innovation. You anticipate trends and quickly adapt your strategies to changes in digital marketing.
The benefits
What are the advantages of working as a web marketing project manager?
As a webmarketing project manager, you’ll be at the heart of a company’s digital transformation. You’ll contribute directly to their growth by optimising their online presence and generating qualified leads. This fast-growing sector offers a stimulating environment where innovation and creativity are valued on a daily basis.
Your versatile expertise opens up a wide range of career prospects, including positions as digital marketing director, e-commerce manager or digital strategy consultant. The autonomy you enjoy and the recognition of your technical skills make this job a springboard to senior management positions in digital.
Remuneration
Web marketing project manager: salary and career development
The job of web marketing project manager offers attractive and progressive remuneration. At the start of your career, you can expect to earn between €30,000 and €42,000 gross per annum. After a few years’ experience, this figure rises to €47,500, with senior profiles earning up to €80,000.
In addition to this remuneration package, there are often significant benefits: target-based bonuses linked to campaign performance, profit-sharing and partial teleworking. Your career prospects could take you into marketing management or digital strategy consultancy.
Up to
80 000€
Salary per year
Training courses
How can I become a web marketing project manager?
Our training courses
INSEEC offers you a number of excellent pathways to webmarketing project manager training and to developing the project manager skills you need to succeed in your career.
For example, you can opt for :
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