After a Bachelor’s degree in Management and Business Development, Margot is studying for an Msc 2 in Advertising Communication and Digital Strategy at INSEEC. The course, which began last year as a sandwich course, has enabled her to make a career change that she is delighted with today.
Skiing and the mountains have long been two of Margot’s passions. ” I got my A-levels with honours at Moutiers high school in the dual-qualification Ski Etudes section. I’d dreamt of wearing the red uniform of a ski instructor ever since I was a child, so I got my national alpine skiing diploma in the process. Then I enrolled at INSEEC Sport by CESNI (Centre d’Etudes des Sportifs Nationaux et Internationaux) and did a Bachelor’s degree in Customer Relationship Management, followed by a Master’s degree in Management and Sales of Sports, Tourism and Mountain Companies. I enjoyed the training, but I realised that after all those years working exclusively in the ski and mountain sector, I’d pretty much covered everything. And deep down I really wanted to do something else…”.
Finding a new path, choosing a new direction… it’s something that students often have to think about. And for Margot, the inspiration will come from her experiences at the school itself.
For Margot, the inspiration will come from her experiences at the school itself. ” I loved my years at INSEEC Sport by CESNI. I discovered much more than a class, a real state of mind. We were able to organise lots of events and take part in all sorts of activities. For example, I worked on the first two editions of the Raclette Cup and it was an incredible experience. The first year there were 450 guests, we started from scratch and did everything from A to Z. It was very motivating. It was very motivating, we were pioneers and this first success encouraged us to go from strength to strength. The second edition was an even bigger adventure, with over 650 participants. We had to manage relations with sponsors, logistics, communications, press relations, technical aspects… It was a real business operation and you learn so much from organising such events. Afterwards, I also took part in a number of events in which the school was a partner, such as the Sainté-Lyon. And there again the added value was considerable for me…”.
A shift towards communication and advertising….
On the strength of this wide-ranging experience, Margot gradually began to change direction. Events attracted her, she liked the contact with people and after several discussions with her teachers and the people in charge of schooling at INSEEC, her choice became a reality. “After analysing all the advice I was given, I decided to do a Masters in Advertising Communication and Digital Strategy at INSEEC. It was a major turning point in my studies, but I really wanted to explore a new path. I’d started my Master’s in Management and Sales on a sandwich course, with the team that manages the Tamié fort near Albertville. Everything was going well, but skiing kept me away from my host company for the whole winter, and that was complicated. So I threw myself into this new master’s programme, which is really great for me. At the beginning I was doing a lot of communication linked to managing bookings. My job evolved over the months but I wasn’t really thinking things through yet and I couldn’t always get to the bottom of things. It wasn’t an easy time for the fort because, in addition to Covid in 2020, a major storm in 2019 damaged the park’s adventure courses. These two complicated years also led to economic restructuring, with job cuts…”.
Willing and determined, Margot will gradually find her place in the team.
His ability to adapt will enable him to rise to his first challenges very quickly. “I’ ve been working closely with the site management for a year now. I first of all put together an application for European funding and this year I’m working on a new investment project, so it’s very exciting. I’m also involved in communications on social networks and I enjoy this diversity of tasks. I really think that the best metaphor for work-linked training is the Swiss Army knife. You have to know how to do a lot of things, in different areas, and if you don’t know how to do a particular task, you have to learn. It takes a certain amount of stamina and hard work, but I love it.
“I used to lack self-confidence, and the work-linked training scheme has helped me a lot in that area…”.
Increasingly fulfilled, even if “it’s not easy every day”, Margot is now delighted to be able to benefit from work-linked training. ” I think that this sandwich course has made my academic career more credible. Without it, I’d only have a standard 5-year degree, which is good enough, but now I know that wherever I go, I’ll be able to speak with enthusiasm and, above all, with experience. And above all, the sandwich course allows me to take the time to immerse myself. I like the idea of finally being able to get to the bottom of things. Last year I had a confidence deficit. I knew that I could bring certain skills to my company, but I felt that I was having trouble convincing people of my abilities. But thanks to my courses and a lot of persuasion, my management realised that they could trust me. That’s very important to me and today I can say that if I need to get funding for an advertising campaign, for example, they’ll follow me, whereas 6 months ago that wasn’t the case. I’m now working on projects that allow me to rub shoulders with company directors, managers, project leaders, people with enormous experience. It’s exciting to draw inspiration from these people, but you need to have confidence in yourself and in your arguments. In short, you have to be convinced that what you are saying is reliable and legitimate. It’s this quest for legitimacy that enables us to move forward step by step when we’re young… “.
Gaining experience and confidence is a dual objective that Margot aims to achieve over the coming months.
Her work-linked training contract comes to an end next autumn, so she will soon be faced with new choices. But she’s determined to think things through calmly. ” How do I see myself tomorrow? That’s a very good question. Long studies are great, but real life is good too. The people in charge of the fort may offer me the chance to continue the adventure, and I’d really like that option. I know that there are still a lot of great things to set up and develop in this structure: our new booking site or our new cash register software… As far as teaching skiing is concerned, I know that global warming will inevitably catch up with us, so I’m not making any long-term plans. I’d also like to open a small business in which I could create, imagine ways of working, visuals, communication campaigns… Every morning when I get up I say to myself that I’m going to create something and I love that. In this field, I’d like to work with small companies that don’t have huge budgets but that need communication on a human scale. I already do voluntary work for my riding club. I do very simple communications, but I find it rewarding and that’s really my life’s goal: that my work meets a need in society…”.
