MSc Business
INSEEC’s Masters of Science Business programmes train sought-after, multi-skilled managers capable of working in all sectors, on 7 national campuses from Paris to Toulouse.
- Manage projects in all sectors
- Study face-to-face or 100% online
- Obtain a level 7 qualification
- Strategic management positions
of job vacancies are for young people
Average salary for a salesperson in France
fastest-growing profession in 2024
20% of job vacancies are in sales and marketing
managers employed in business functions
What is a Master of Science in Business at INSEEC?
The Master of Science in Business trains multi-skilled managers capable of steering the strategy and performance of organisations in constantly changing environments. This programme combines cross-disciplinary management, work-study and work experience to develop a global vision of the company and its business challenges.
Throughout the course, you will develop skills in corporate strategy, team management, performance management, business development and change management. You will learn to analyse markets, manage budgets, take managerial decisions and drive growth.
This specialisation is available on the INSEEC campuses in Bordeaux, Chambéry, Lyon, Marseille, Paris, Rennes, Toulouse and 100% Online. Whether you do your management studies in Paris, a major economic centre, in Lyon, at the heart of France’s entrepreneurial dynamism, or on one of our other campuses, you will work in an environment closely linked to the professional world.
This Master of Science opens the door to strategic positions: business unit manager, project manager, strategy consultant or operations director. Below are the main fields of application.
Strategic Management and Consulting
Steering the global transformation
Strategic management is at the heart of executive functions. This orientation trains you to develop corporate strategies, steer organisational transformations and support high-impact decisions. You will develop a global vision of the economic, competitive and societal issues that shape modern organisations.
You will learn to carry out strategic diagnoses, define action plans, lead change and manage transformation projects. You will be familiar with strategy consulting methodologies, competitive analysis and global performance management.
These skills will prepare you to work in management consultancies, general management or as a business analyst in large groups and fast-growing companies.
Sales and Development Management
Accelerating commercial growth
Sales development is a strategic growth driver for any organisation. This specialisation trains you to manage sales teams, design winning strategies and optimise sales performance. You will learn to combine strategic marketing vision with operational excellence in the field.
You will develop skills in complex negotiation, leading sales teams, building sales action plans and managing customer relations.
You have a good command of strategic marketing, business development and multi-channel sales techniques. This expertise opens the door to positions as sales director, area manager, business developer or head of sales in all sectors, from B2B to B2C, including services.
Project Management and Innovation
Innovating and transforming the company
Project management and innovation are at the heart of business competitiveness. This course trains you to manage complex strategic projects, drive innovation and support digital transformation. You will develop an agile and entrepreneurial approach that is essential in a constantly changing environment.
You will learn to structure and coordinate cross-functional projects, manage budgets, lead multi-disciplinary teams and deploy agile methodologies. You will be familiar with innovation management tools, digital change management and corporate entrepreneurship.
These skills will prepare you for positions as senior project manager, innovation manager, digital transformation consultant or entrepreneur in start-ups, scale-ups or large innovative companies. You can also join the INSEEC incubator free of charge.
Skills developed
- Designing the sales strategy
- Managing sales
- Managing teams
- Optimising performance
- Developing your business
- Managing projects
- Driving innovation
Our training courses
INSEEC Masters of Science in Business
INSEEC offers Masters of Science in Business courses to train multi-skilled managers. As part of a sandwich course or work placement, you’ll develop skills that are in demand in all sectors. Choose yours!
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- 1st year postgraduate
- 3rd year undergraduate
MSc Start-Up & Digital Transformation
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- 1st year postgraduate
- 3rd year undergraduate
MSc Management, Consulting & Strategy
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- 1st year postgraduate
- 3rd year undergraduate
MSc Project Management & Business Engineering
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- 1st year postgraduate
- 3rd year undergraduate
MSc Management Online
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- 1st year postgraduate
- 3rd year undergraduate
MSc Business Development & Business Engineering
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- 1st year postgraduate
- 3rd year undergraduate
MSc Business Development – Trade Marketing & Distribution
Testimonials
What our students say
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The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
Loïc R.Entrepreneur
The professions
Career opportunities for a Master of Science in Business
INSEEC’s Master of Science in Business trains sought-after managers in strategy, sales and innovation, guaranteeing immediate employability and progressive careers.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Campus de Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
Campus de Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Campus de Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
Campus de Online
Study wherever you want
Access all our courses and support from our teams from home, with the same quality of experience as in-person.
The most comprehensive range of training courses
Our MSc Master of Science specialisations
MSc Communication
The Masters of Science specialising in Communication at INSEEC Paris, Lyon, Bordeaux, Marseille and Chambéry train sought-after experts with a curriculum designed for optimum integration into creative and strategic sectors.
MSc Data
INSEEC’s Masters of Science in Data train specialists in digital marketing and analysis, capable of working in innovative markets in Paris, Lyon and Bordeaux.
MSc Digital
INSEEC’s Masters of Science in Digital are taught on 7 campuses (Paris, Lyon, Bordeaux, Toulouse, Marseille, Rennes, Chambéry), offering high employability in digital marketing.
MSc Real Estate
INSEEC’s Masters of Science in Real Estate train sought-after experts on 7 national campuses, from Paris to Lyon and Bordeaux, guaranteeing optimal integration into the real estate sector.
MSc International
INSEEC’s Masters of Science in International Management train sought-after managers on 7 campuses, from Paris to Lyon and Bordeaux, offering high employability in international careers.
MSc Luxury
INSEEC’s Masters of Science in Luxury trains sought-after experts on 5 campuses, from Paris to Lyon and Bordeaux, offering high employability in international luxury houses.
MSc Marketing
INSEEC’s Masters of Science in Marketing are taught on 7 campuses (Paris, Lyon, Bordeaux, Toulouse, Marseille, Rennes, Chambéry), offering high employability in strategic marketing.
MSc Human Resources
INSEEC’s Masters of Science in Human Resources train sought-after experts on 7 campuses, from Paris to Lyon and Bordeaux, offering high employability in all HR sectors.
MSc CSR
INSEEC’s Masters of Science in CSR train sought-after experts in Paris and Bordeaux, offering high employability in companies committed to sustainable transition and social responsibility.
MSc Healthcare
INSEEC’s Master of Science in Health trains highly sought-after managers of healthcare establishments, ready to head up hospital and medico-social structures from Paris to Lyon, via Bordeaux.
MSc Sport
INSEEC’s Master of Science in Sport trains sought-after sports marketing experts, ready to move into the sports industry from Paris to Lyon, via Bordeaux.
MSc Wine
INSEEC’s Master of Science in Wine trains sought-after business experts, ready to develop the wine industry from Paris to Bordeaux via Lyon.
MSc Finance
INSEEC’s Masters of Science in Finance are taught on 7 campuses (Paris, Lyon, Bordeaux, Toulouse, Marseille, Rennes and Chambéry), offering high employability and an extensive professional network.
Visit us at
Our events
Event type
Campus
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MSc
17/01
Open House Days in Rennes
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MSc
26/08
Open House Days in Online
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MSc
15/07
Open House Days in Online
FAQ
Questions about INSEEC’s Masters of Science in Business?
Answers to essential questions about INSEEC’s Master of Science in Business. Need more information? Our teams are available to talk to you.
Questions about our Business programmes
What is the profile of successful Master of Science Business students?
Students who excel in this programme share an entrepreneurial vision, a taste for management and the ability to take a global view of business.
- They come from a variety of backgrounds: business schools, universities (management, economics, social sciences), engineering schools or 3 or 4-year higher education courses in different fields. Their versatility, natural leadership and ability to work as part of a team are major assets.
- Curious profiles with an interest in strategy as well as soft skills, finance as well as sustainable development, do particularly well. Fluency in English is important, as much of the programme is taught in an international language to prepare students for international careers.
Are there any professional speakers or experts from the sector?
Absolutely. The programme brings together working professionals and experts from all sectors: senior management, business strategy consultancies, innovative companies and international groups.
- These speakers bring their practical experience to bear through courses, real-life case studies and themed lectures. They share their vision of current issues: digital transformation, artificial intelligence applied to business, sustainable development and corporate social responsibility.
- This closeness to the professional world enables students to discover the realities of the field and facilitates access to career opportunities. Their network is also an invaluable asset when it comes to finding a job in a variety of environments.
How can you finance your Master of Science in Business?
Your Master of Science in Business at INSEEC offers various financing options. Work-linked training remains the most advantageous solution. Your tuition fees are paid by the OPCO and by the company. You will receive a salary while gaining significant professional experience. The programme also allows you to follow an initial training course with paid long-term placements.
- You may be eligible for student loans. The admissions department can help you with the necessary formalities and provide you with all the information you need.
- Don’t hesitate to consult our online resources, which list all the support schemes and financing options available to you.
Are management and business the sectors of the future?
Yes, managerial and business skills remain essential in all sectors of activity. The professional world is changing with digital transformation, artificial intelligence, sustainability issues and the globalisation of markets.
- Companies are looking for multi-skilled managers who can steer this transformation, innovate and create value in a complex environment.
- The Master of Science in Business prepares you for these challenges with programmes tailored to the new objectives of organisations: agility, innovation, responsibility and global performance.
- Skills in management, strategy and business development are transferable and will enable you to develop in a variety of contexts throughout your career.
Can I work abroad with the INSEEC Master of Science in Business?
Yes, the programme prepares you for international careers and positions in global groups. Many courses are taught in English to help you master the vocabulary of international business. You can do your work placements or sandwich courses in international subsidiaries or exporting companies.
The Master of Science in Business enables you to work in all sectors and all countries: you will discover multicultural environments and develop a global vision that is essential for international management positions. The content of the programme incorporates the specific features of global markets and international practices.
What soft skills are developed with the MSc Business INSEEC?
As well as technical skills in management and strategy, you will develop the soft skills that are essential for management positions:
- leadership and the ability to inspire teams;
- persuasive communication to convince different people;
- agility to adapt to rapid change ;
- critical thinking to analyse complex situations.
You will strengthen your emotional intelligence, your creativity to innovate and your ability to manage stress in demanding environments.
The programme also develops your entrepreneurial vision, your sense of responsibility and your ability to make decisions in the face of uncertainty. These human skills are decisive for success in managerial positions and advancement to senior management.
Are management jobs really recruiting young graduates?
Yes, companies are actively looking for young managers who can bring a fresh perspective, master digital tools and understand contemporary issues such as data, artificial intelligence and sustainable development. The Master of Science in Business prepares you for a variety of positions:
- project manager ;
- business developer ;
- sales manager ;
- management consultant ;
- business unit manager ;
- etc.
The work-study element of the programme makes it much easier to find a job: many students receive a job offer from their host company. The versatile skills acquired give access to opportunities in all sectors, from start-ups to major international groups. Take a look at our website to discover the career paths of our graduates.
Is it possible to do the Master of Science in Business by distance learning or online?
Yes, INSEEC offers a 100% online option for the Master of Science in Business, enabling students to follow the programme at a distance while maintaining the same quality of teaching. This flexibility is ideal for working professionals, people who are geographically mobile or those who wish to combine their studies with other commitments.
The main content of the programme remains the same: live lessons with the lecturers, group work in digital collaboration, access to teaching resources and personalised support.
You will be awarded the same RNCP level 7 qualifications (Business and Organisation Manager or Business Development Manager) as classroom students. This online option also enables you to develop the digital skills that are so sought after by today’s employers.
What is the difference between a Master of Science in Business and an MBA?
The Master of Science in Business is aimed primarily at recent graduates with 3 or 4 years’ higher education who want to acquire in-depth managerial expertise, while the MBA is aimed at professionals with several years’ experience (generally at least 3 to 5 years).
- The MSc Business takes place over 1 to 2 years, depending on your level of admission, and can be taken on a sandwich course, enabling you to finance your studies while gaining practical experience.
- The teaching content of the Master of Science emphasises the acquisition of directly applicable operational and strategic skills, with specialisations in strategy, business development or innovation.
- The objectives are also different: the Master of Science prepares you to enter the job market in managerial positions, while the MBA aims to accelerate your career towards management positions.
Does the Master of Science in Business address the challenges of digital transformation and AI?
Yes, digital transformation and artificial intelligence are at the heart of the Master of Science Business programme. You will learn how to integrate these technologies into business strategies and manage digital transformation projects. The programme covers the use of data for decision-making, process automation, artificial intelligence applied to marketing and operations, and new digital business models.
These skills are essential, because all organisations, whatever their sector, must now integrate digital technology into their strategy. You will also learn about the ethical issues surrounding AI and how to reconcile technological innovation with sustainable development. This digital expertise will enable you to stand out from the crowd on the job market and gain access to high value-added positions in the modern economy.