MSc Digital
INSEEC’s Masters of Science in Digital are taught on 7 campuses (Paris, Lyon, Bordeaux, Toulouse, Marseille, Rennes, Chambéry), offering high employability in digital marketing.
- Master digital marketing strategies
- Work-linked training on our campuses
- Obtain a level 7 RNCP qualification
- Fast-track your career in the digital sector
average annual salary for a Digital Project Manager
companies in the digital sector
jobs in France
growth in the sector
What is a Master of Science in Digital at INSEEC?
INSEEC’s Master of Science in Digital is a course designed to train experts capable of supporting companies in their digital transformation. You will learn to manage digital strategies, analyse data, master the levers of online marketing and manage innovative projects.
Thanks to a practical, fast-paced approach, you will develop sought-after skills in digital communication, e-commerce, project management and data marketing. This programme prepares you for strategic positions in a constantly changing environment, where mastery of digital technology has become essential to business performance.
This specialisation is available on the INSEEC campuses in Bordeaux, Chambéry, Lyon, Marseille, Paris, Rennes and Toulouse. Whether you study digital marketing in Paris, the tech and innovation hub, in Lyon with its thriving start-up ecosystem, or on one of our 5 other campuses, you will benefit from an environment connected to the digital industry.
The programme covers all the major areas of digital technology, giving you a comprehensive overview of the digital professions and the key skills you need to master. Discover the main ones below.
Digital Marketing and Performance
Making the most of every euro invested
Performance-based digital marketing is based on measurement, analysis and constant optimisation of actions. This specialisation trains you in strategies for acquiring qualified traffic, managing SEO/SEA campaigns and optimising return on investment. You’ll learn how to turn every click into a measurable business opportunity.
You will be familiar with Google Ads, Google Analytics, tracking tools and performance dashboards. You will learn how to design bidding strategies, optimise quality scores and manage display and remarketing campaigns. You will also develop skills in A/B testing, marketing automation and multi-channel attribution.
This expertise opens the door to positions as traffic manager, acquisition manager, SEO/SEA consultant or performance marketing manager in digital agencies, pure players and marketing departments.
E-commerce and UX Design
Turning visitors into customers
E-commerce and user experience are at the heart of the success of digital businesses. This course teaches you how to design smooth buying paths, optimise conversion rates and manage online sales platforms. You will learn to combine commercial strategy with excellence in customer experience.
You will be developing skills in product catalogue management, digital merchandising, conversion tunnels and omnichannel strategies. You are familiar with e-commerce platforms (Shopify, Magento, WooCommerce), UX design tools and growth hacking methodologies.
You will also learn how to analyse user behaviour, reduce friction and maximise lifetime value. These skills will prepare you for jobs as e-commerce manager, UX designer, growth hacker or marketplace project manager.
Social Media and Content Marketing
Create engagement and go viral
Social networks and content marketing have become essential for building brand awareness and engagement. This specialisation teaches you how to design powerful content strategies, manage communities and run effective social ads campaigns. You will learn how to create content that resonates and generates interaction.
You will be proficient in creating editorial lines, producing multi-format content (video, stories, reels, posts), managing editorial calendars and managing social advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads).
You’ll also learn to analyse performance, manage crises and work with influencers. These skills will open the door to positions such as social media manager, content strategist, digital brand manager or influencer manager.
Skills developed
- Designing a digital strategy
- Managing campaigns
- Optimising referencing
- Managing e-commerce
- Analysing performance
- Project management
- Coordinating teams
Our training courses
Masters of Science in Digital at INSEEC
INSEEC offers work-linked Masters of Science in Digital to develop your expertise in digital marketing and boost your employability. Choose the course that suits you best.
-
- 1st year postgraduate
- 3rd year undergraduate
MSc Digital Marketing & E-Commerce
Testimonials
What our students say
-
The social media part is directly related to what I am learning at INSEEC. The work-study program is really helping me develop my skills, and in a saturated marketing and communications market, that’s a real plus: companies know that we have already been immersed in the professional world and that we know how it works.
Pablo Lacour
The professions
Career opportunities for a Master of Science Digital
INSEEC’s Master of Science in Digital trains sought-after experts in SEO/SEA, e-commerce and social media, with immediate employability in the digital economy.
Study in the heart of France’s major cities
Our campuses
Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.
Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.
Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.
Campus de Rennes
Join a recently refurbished campus in a welcoming, student-friendly town where the energy of Brittany can be felt every day.
Campus de Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.
Campus de Chambéry
Study between lake and mountains on a unique American-style campus, conducive to a fulfilling student experience.
Campus de Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
The most comprehensive range of training courses
Our Master of Science specialisations
MSc Communication
The Masters of Science specialising in Communication at INSEEC Paris, Lyon, Bordeaux, Marseille and Chambéry train sought-after experts with a curriculum designed for optimum integration into creative and strategic sectors.
MSc Business
INSEEC’s Masters of Science Business programmes train sought-after, multi-skilled managers capable of working in all sectors, on 7 national campuses from Paris to Toulouse.
MSc Data
INSEEC’s Masters of Science in Data train specialists in digital marketing and analysis, capable of working in innovative markets in Paris, Lyon and Bordeaux.
MSc Real Estate
INSEEC’s Masters of Science in Real Estate train sought-after experts on 7 national campuses, from Paris to Lyon and Bordeaux, guaranteeing optimal integration into the real estate sector.
MSc International
INSEEC’s Masters of Science in International Management train sought-after managers on 7 campuses, from Paris to Lyon and Bordeaux, offering high employability in international careers.
MSc Luxury
INSEEC’s Masters of Science in Luxury trains sought-after experts on 5 campuses, from Paris to Lyon and Bordeaux, offering high employability in international luxury houses.
MSc Marketing
INSEEC’s Masters of Science in Marketing are taught on 7 campuses (Paris, Lyon, Bordeaux, Toulouse, Marseille, Rennes, Chambéry), offering high employability in strategic marketing.
MSc Human Resources
INSEEC’s Masters of Science in Human Resources train sought-after experts on 7 campuses, from Paris to Lyon and Bordeaux, offering high employability in all HR sectors.
MSc CSR
INSEEC’s Masters of Science in CSR train sought-after experts in Paris and Bordeaux, offering high employability in companies committed to sustainable transition and social responsibility.
MSc Healthcare
INSEEC’s Master of Science in Health trains highly sought-after managers of healthcare establishments, ready to head up hospital and medico-social structures from Paris to Lyon, via Bordeaux.
MSc Sport
INSEEC’s Master of Science in Sport trains sought-after sports marketing experts, ready to move into the sports industry from Paris to Lyon, via Bordeaux.
MSc Wine
INSEEC’s Master of Science in Wine trains sought-after business experts, ready to develop the wine industry from Paris to Bordeaux via Lyon.
MSc Finance
INSEEC’s Masters of Science in Finance are taught on 7 campuses (Paris, Lyon, Bordeaux, Toulouse, Marseille, Rennes and Chambéry), offering high employability and an extensive professional network.
Visit us at
Our events
-
MSc
17/01
Open House Days in Rennes
-
MSc
26/08
Open House Days in Online
-
MSc
15/07
Open House Days in Online
FAQ
Questions about INSEEC’s Masters of Science in Digital?
The top questions asked about INSEEC’s Digital specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about our Digital programmes
How can you finance your Master of Science in Digital?
A sandwich course is the most beneficial option for your Master of Science Digital. Your tuition fees are covered by the OPCO and the host company, while you earn a salary and acquire solid professional expertise in the digital world.
The programme can also be taken as an initial course with long-term placements.
The programme allows you to acquire digital skills while being paid, providing an excellent opportunity for debt-free training during your year of study.
What is the profile of successful Master of Science Digital students?
The students who excel in this Master of Science Digital combine creativity, an analytical mind and a passion for digital technology.
- They come from a variety of backgrounds: business schools, universities in marketing, communications or social sciences, engineering schools or Bac +3/Bac +4 courses in digital.
- Profiles that already have an appetite for social networks, websites and online business are particularly successful. Fluency in English is an advantage, as many courses and professional tools are taught in an international language.
- The most important thing is to have a curiosity for new technologies, digital trends and their marketing applications. The ability to discover new tools and adapt quickly is essential if you are to graduate.
What is the salary after a Master of Science in Digital?
At the start of their career, graduates of the Master of Science in Digital can expect to earn attractive salaries, generally between €33,000 and €48,000 gross per annum, depending on the position and the company.
- After 3 to 5 years’ experience as a digital project manager, traffic manager or e-commerce manager, salaries can range from €48,000 to €74,000. Experienced people in positions such as digital marketing director, head of growth or acquisition manager in large companies can earn between €74,000 and €110,000 or more.
- The tech, e-commerce and pure player sectors generally offer the most attractive packages. Salary progression is rapid for profiles with a mastery of strategy, technical tools and data analysis.
Are there any professional speakers or experts from the sector?
Yes, the programme relies on working professionals and experts from major digital agencies, pure players, marketing departments and innovative scale-ups.
- These speakers bring their practical experience to bear through hands-on teaching, real-life case studies and workshops on market tools. They share their vision of current issues: SEO/SEA, social media ads, analytics, marketing automation and website optimisation.
- This close relationship with the world of work gives students an insight into the methodologies used in companies and facilitates access to work placement and sandwich course opportunities.
- Their expertise covers different areas of digital: customer acquisition, conversion, engagement and loyalty in an international business context.
Is digital marketing a sector for the future?
Yes, digital marketing is one of the most dynamic areas of the modern economy. All organisations, whatever their sector, need experts who can manage their online presence, optimise their campaigns and harness data to improve their performance.
- The constant development of new channels, tools and technologies creates new career opportunities every year.
- Skills in digital marketing, e-commerce and data analytics are among the most sought-after in international markets. This Master of Science in Digital prepares you for these changes, with courses tailored to the objectives of modern businesses.
- Career prospects are excellent in all sectors that are investing heavily in their digital transformation and online business development.
Is it possible to work abroad with the INSEEC Master of Science in Digital?
Yes, the programme prepares you for international careers in digital marketing. Many courses are taught in English to help you master the international technical vocabulary of the digital professions.
- Skills in digital marketing, SEO, social media, analytics and artificial intelligence are universal and in high demand worldwide. You can do your internships or work-study placements in international companies or global tech scale-ups.
- Graduates work in international agencies, multinational groups and tech start-ups on several continents.
What soft skills are developed with the INSEEC Master of Science in Digital?
As well as technical skills in digital marketing and data, you will develop essential qualities:
- creativity to design innovative campaigns;
- an analytical mind to interpret data and optimise performance ;
- adaptability to rapid technological developments in the field.
You will develop your ability to work in a multi-disciplinary team (creative, developers, business), your organisational skills to manage several projects simultaneously and your communication skills to present your results to different audiences.
The programme also enables you to develop your curiosity about new tools, your responsiveness to trends and your ability to make data-driven decisions. These soft skills are crucial if you are to progress to positions of responsibility in the digital world.
Do you need to know how to code to succeed in a Master of Science in Digital?
No, the Master of Science Digital does not require any prior programming skills.
- The programme is designed to accommodate a wide range of profiles, from the creative to the analytical. The aim is to train digital marketing experts capable of managing strategies, not developers.
- You’ll learn how to use the professional tools on the market (Google Analytics, Facebook Ads Manager, SEMrush, HubSpot) without needing to code.
- Basic notions of how websites and data work will be taught progressively in order to understand the technical issues, but the emphasis is on strategy, creating campaigns and analysing performance.
Does the Master of Science in Digital prepare you for Google and Meta certification?
Yes, the programme includes preparation for the main professional certifications recognised in the field of digital marketing.
- You can acquire the Google Ads, Google Analytics and Google Digital Marketing certifications, which are benchmarks on the market. These certifications validate your technical skills and significantly strengthen your credentials on the job market.
- These certified skills are developed through practical teaching and real-life situations. These qualifications are particularly valuable when applying for work placements, sandwich courses or your first job.
- Our professional lecturers will guide you in acquiring these certifications, which will be a real asset for your employability in digital agencies, marketing departments and e-commerce companies.
What is the admission procedure for the Master of Science Digital?
Applicants with 3 or 4 years’ higher education are admitted in several stages. Once you have submitted your application (diploma, transcripts, CV and covering letter), you will sit written tests to assess your skills in marketing, digital culture and English.
- An interview is then held to assess your motivation, your career plans and your suitability for the programme. The process aims to identify students with the potential to succeed in this dynamic field of digital business.
- Admission can be to the first year (MSc 1) of a two-year course after a Bac +3, or directly to the second year (MSc 2) after a Bac +4 for a year of specialisation. Find out more about application dates on the website.
- Admissions are open to a wide range of people who are passionate about digital marketing and ready to acquire operational expertise that is recognised in the marketplace.