MSc Luxury
INSEEC’s Masters of Science in Luxury trains sought-after experts on 5 campuses, from Paris to Lyon and Bordeaux, offering high employability in international luxury houses.
- Obtain an RNCP level 7 qualification
- Master the codes of international luxury
- Work-linked training on 5 campuses
- Develop your network in the luxury sector

France’s ranking in fashion and luxury
Employees in the Luxury Goods sector in France
International sales
Employment rate on leaving school
What is a Master of Science in Luxury at INSEEC?
INSEEC’s Master of Science in Luxury is a professional training programme that prepares you for management, marketing and communication careers in the world of luxury. It gives you the skills you need to manage a brand, steer a product launch, supervise a top-of-the-range sales outlet or develop an international sales strategy.
The programme combines brand strategy, luxury marketing and customer experience, with practical work experience. It trains professionals capable of understanding the codes of the sector, analysing markets and contributing to the development of prestigious companies.
This specialisation is available on the INSEEC campuses in Paris, Bordeaux, Lyon, Marseille and Toulouse. Whether you do your luxury studies in Paris, the world capital of luxury and fashion, in Lyon with its silk heritage and traditional houses, or on one of our 3 other campuses, you will be working in a unique environment.
Each location connects you directly to the major players in the sector.
INSEEC’s Master of Science in Luxury programme is structured around three main areas of expertise, designed to give you a comprehensive overview of the sector and the operational skills sought by prestigious houses. Find out more about these areas below.
Brand Management and Brand Strategy
Creating and enhancing images
Luxury brand management is a subtle art that combines heritage and innovation. This specialisation trains you to build and manage iconic brands, preserving their authenticity while making them desirable to new generations. You will learn to master the codes of luxury and create value through image.
You will develop skills in premium brand positioning, excellent storytelling, visual identity management and aspirational communication. You will learn how to design distinctive brand strategies, manage the heritage and legacy of the houses, steer high-end campaigns and protect exclusivity.
This expertise opens the door to positions as brand manager, artistic director, brand heritage manager or brand content project manager in luxury houses, international groups and specialist luxury agencies.
Retail Luxury and Customer Experience
Enchanting and retaining excellence
Luxury retail is constantly reinventing the shopping experience to create unforgettable moments. This programme will train you to manage exceptional shops, design tailor-made customer experiences and embody the excellence of French service. You will learn to combine the art of entertaining with commercial performance.
You will be familiar with managing flagship shops, luxury visual merchandising, training teams in the codes of premium service and managing VIP customers. You will also learn how to manage high-end omnichannel, create exclusive private events and measure customer satisfaction without compromising the experience.
These skills will prepare you for positions as luxury store manager, customer experience manager, retail director, training manager or service excellence consultant for prestigious houses and premium department stores.
Commercial and International Development
Conquer and grow with elegance
Business development in the luxury goods industry requires a sophisticated approach that combines ambition with the preservation of exclusivity. This specialisation trains you to steer the growth of luxury brands, develop new markets and orchestrate product launches on the international stage. You will learn how to reconcile expansion and scarcity.
You will develop skills in luxury business development, geographical expansion strategies, analysis of emerging luxury markets (Asia, Middle East) and selective distribution management. You will have a good command of collection launches, strategic partnerships with premium distributors and the management of key international accounts. These skills will open the door to positions as development manager, international zone manager, luxury sales director or business developer for expanding luxury houses, international groups and emerging premium brands.
Skills developed
- Developing a luxury strategy
- Managing the customer experience
- Managing a brand
- Building loyalty among premium customers
- Managing teams
- Developing retail
- Coordinating luxury marketing
Our training courses
INSEEC Masters of Science in Luxury
Work-linked training that prepares you for careers in prestigious fashion houses. Choose a Master of Science in Luxury that’s right for you.
The professions
Career opportunities for a Master of Science in Luxury
The Master of Science in Luxury gives access to strategic professions in brand management, top-of-the-range retail and international development, with rapid integration and attractive career prospects.
Study in the heart of France’s major cities
Our campuses



Campus de Lyon
Take advantage of a historic campus in the heart of Lyon, one of France’s most dynamic cultural and student cities.



Campus de Paris
Discover three modern, easily accessible campuses in iconic Paris locations.



Campus de Bordeaux
Join a modern, friendly campus on the banks of the Garonne, in the heart of a lively, friendly city.



Campus de Toulouse
Study on a bright, modern campus close to the centre and Toulouse’s dynamic economy.



Campus de Marseille
Discover a brand new campus in the heart of Marseille, an energetic Mediterranean city full of contrasts.
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Our events
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MSc
17/01
Open House Days in Rennes
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MSc
26/08
Open House Days in Online
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MSc
15/07
Open House Days in Online
FAQ
Questions about INSEEC’s Masters of Science in Luxury?
The top questions asked about INSEEC’s Luxury specialisation. And if you haven’t found all your answers here, we’d be delighted to hear from you!
Questions about our Luxury programmes
How can I finance the Master of Science in Luxury?
There are various funding solutions for your Master of Science in Luxury. Work-linked training remains the most advantageous solution: your tuition fees are funded by the OPCO and by the company that takes you on. You will receive a salary while gaining practical professional experience in the high-end industry.
- The programme can also be taken as an initial course at luxury brands, with long-term paid internships.
- You can take out student loans with partner banks.
- This programme enables you to acquire the skills you need in brand management, luxury retail and communication, while being paid during your years of study.
What is the profile of successful Master of Science in Luxury students?
The students who excel in this Master of Science in Luxury combine aesthetic sensitivity, an interest in premium brands and an understanding of global business. They come from a wide range of backgrounds: business schools, design schools, universities specialising in marketing, communication or fashion after a Bac +3 or Bac +4.
Profiles with an initial knowledge of the luxury sector, fashion or top-of-the-range products are particularly successful. The most important thing is to have a passion for the world of the great houses, a curiosity for cultural codes and an appetite for excellence. Fluency in English is an essential asset, as the luxury goods industry is intrinsically international.
Students can apply with backgrounds in business, communications or design, creating a wealth of complementary profiles.
What is the salary after a Master of Science in Luxury?
Graduates of the Master of Science in Luxury can expect attractive salaries at the start of their career, generally between €35,000 and €48,000 gross per annum depending on the position and the company they join.
After 3 to 5 years’ experience as a luxury product manager, store manager or communications manager, salaries can range from €49,000 to €74,000. Experienced profiles holding positions as area director, senior brand manager or retail director in major international houses can earn €80,000 to €100,000 and more.
The fashion, jewellery and leather goods sectors generally offer the most attractive packages overall. Salary progression is rapid for those with a good command of the codes of luxury, professional English and the sector’s integrated digital strategies.
Are there any professional speakers or experts from the luxury sector?
Absolutely. The programme includes working professionals from major luxury houses, agencies specialising in luxury communication and high-end retail consultancies.
These speakers bring their knowledge of the field through practical lessons, case studies of product launches and visits to exceptional boutiques. They share their vision of current issues: the digitalisation of luxury, new expectations from premium consumers, sustainable development and innovation in design. This close relationship with the professional world gives students an insight into the methodologies used in the industry and facilitates access to work placements and sandwich courses.
Their expertise covers the different areas of luxury: fashion, jewellery, watchmaking, cosmetics and lifestyle, offering a global vision of the sector.
Is luxury a sector for the future?
Yes, the luxury goods industry is enjoying sustained growth and is transforming itself to meet new expectations. The sector is evolving with digitalisation, sustainability issues, the emergence of new markets (Asia, Middle East) and the expectations of younger generations. Luxury brands are looking for talent capable of innovating while preserving their heritage and excellence.
The Master of Science in Luxury prepares you for these changes with a programme that incorporates developments in global commerce and digital technology. Skills in brand management, premium customer experience and luxury communications are highly sought after.
There are excellent career prospects worldwide for graduates who are able to master the traditional codes of luxury while understanding the innovations needed in the sector. Expertise in product, design and global strategy is a decisive asset.
Is it possible to work abroad with the INSEEC Master of Science in Luxury?
Yes, that’s one of the main features of this Master of Science in Luxury. The luxury industry is intrinsically international and the major houses recruit on a global scale.
Many courses are taught in English to help you master international business vocabulary. The programme includes modules on luxury markets, cultural specificities and expansion strategies. You can do your work placements in subsidiaries abroad (Paris, Milan, New York, Shanghai, Dubai).
Graduates work in fashion houses on every continent, in multicultural environments where knowledge of luxury codes and fluency in English are essential.
What soft skills are developed with the INSEEC Master of Science in Luxury?
As well as technical skills in brand management, retail and luxury communications, you will develop essential qualities: an aesthetic sensitivity that enables you to understand the world of exceptional products, an eye for detail and perfection that are characteristic of the sector, and excellent interpersonal skills that enable you to interact with a demanding clientele.
You will enhance your ability to create emotion, your professional discretion, your behavioural elegance and your interpersonal skills in the world of luxury. The programme also enables you to develop the cultural knowledge you need to understand the expectations of international customers, the creativity you need to innovate while respecting codes and the leadership skills you need to manage teams at a global level.
These soft skills, which are an integral part of the curriculum, are decisive for success in the luxury industry and advancement to management positions.
Do I need to have a thorough knowledge of art history to succeed in the MSc Luxury?
No, the Master of Science in Luxury does not require any prior training in art history, although cultural awareness would be an asset. The programme is designed to accommodate a wide range of backgrounds from business, marketing, communications or design, after a 3 or 4-year degree.
The courses will enable you to gradually acquire the necessary knowledge about the history of luxury houses, the evolution of the product and the aesthetic codes of the sector.
The aim is to train managers capable of steering strategies and managing brands, not historians.
You will learn to understand the heritage of the houses, their know-how and their positioning, but without the need for prior academic expertise. A passion for the world of luxury and cultural curiosity are all you need to apply and succeed in this Masters-level programme.
Does the Master of Science in Luxury prepare students for the digital and e-commerce ‘luxury’ professions?
Yes, the Master of Science in Luxury includes a strong digital dimension throughout the programme. You will learn to manage high-end e-commerce strategies, to manage the digital communications of luxury houses and to create online customer experiences that respect the codes of the sector.
The courses cover luxury social media, influencer marketing in the luxury world, premium content creation and analytics applied to digital retail. This digital expertise is essential, as the luxury industry is changing rapidly: young consumers are discovering brands online, shops are becoming phygital and product launches are moving to multi-channel strategies.
You will develop the skills needed to enable luxury brands to succeed in their digital transformation, while preserving their exclusivity and prestige at a global level.
What is the admission procedure for the Master of Science Luxe?
Candidates with a Bac +3 or Bac +4 are admitted in several stages. After submitting your application (diploma, transcripts, CV, covering letter), a panel examines your file. If your application is accepted, you will receive an e-mail confirming your eligibility and an invitation to an individual interview.
This interview is an opportunity to assess your motivation, your career plans in the sector and your understanding of the codes of luxury. The process aims to identify students with the potential to succeed in this demanding industry, which values excellence.
You can apply in the first year (MSc 1) for a two-year course, or directly in the second year (MSc 2) depending on your level and previous experience in the world of luxury, fashion or high-end retail.
Work placements in industry are an asset for admission and demonstrate your knowledge of the sector and your structured career plan.













