MSc Marketing

There are several ways of financing your Master of Science in Marketing. Work-linked training remains the most advantageous solution: your tuition fees are largely covered by the company and you receive a salary while gaining practical professional experience.

The programme can also be taken as an initial course with long-term placements. You may be eligible for student loans or private grants.

The students who excel in this Master of Science in Marketing combine creativity, an analytical mind and a passion for brands. They come from a wide range of backgrounds: business schools, universities specialising in marketing, communications or the social sciences, after a Bac +3 or Bac +4.

Profiles with an initial knowledge of digital marketing, social networks or communications are particularly successful. The important thing is to be curious about consumer behaviour, trends and new practices in the sector.

The ability to work as part of a team on creative projects is a major asset. The aim of the programme is to develop a set of skills that will enable students to progress in all sectors of activity.

Graduates of the Master of Science in Marketing can expect attractive salaries at the start of their career, generally between €30,000 and €35,000 gross per annum depending on the position and the company.

After 3 to 5 years’ experience as a product manager, digital marketing manager or brand manager, remuneration ranges from €38,000 to €49,000. Experienced people in marketing director, head of brand or communications director positions in large companies can earn between €75,000 and €100,000 or more.

The tech, luxury and consumer goods sectors generally offer the most attractive packages. Salary progression is rapid for profiles with a mastery of strategy, digital and data analysis – the key skills of modern marketing.

Absolutely. The programme includes working professionals from major companies, communications agencies and marketing consultancies. They bring their hands-on experience to the course through practical classes, real-life case studies and workshops on the tools of the digital marketplace.

They include lecturers, marketing directors, traffic managers and digital strategy experts. They share their vision of current issues: artificial intelligence applied to marketing, customer personalisation, brand purpose and responsible marketing.

This close relationship with the professional world helps students to understand the methodologies used in companies and facilitates access to internship and work-study opportunities in stimulating business environments.

Yes, marketing remains a central and constantly evolving sector. All organisations, whatever their field, need experts who can understand their customers, create value and develop their business.

The sector is being transformed by digitalisation, data exploitation, artificial intelligence and new societal expectations. Skills in strategic marketing, digital marketing, SEO and data-driven marketing are among the most sought-after on the market.

This Master of Science in Marketing prepares you for these transformations with content tailored to the objectives of modern companies. Career prospects are excellent in all sectors, offering great flexibility and opportunities for professional development on an international scale.

Yes, the programme prepares you for international careers in marketing and sales. Many courses are taught in English to help you master international business vocabulary. Skills in digital marketing, branding and communications are universal and in high demand around the world.

You can do your work placements or sandwich courses in international subsidiaries or multinational groups.

Graduates work in companies on several continents, operating in multicultural environments. The international dimension of modern marketing makes this expertise a major asset for your global employability.

As well as technical skills in marketing and communication, you will develop essential qualities: creativity to design innovative campaigns, an analytical mind to interpret consumer data, and adaptability in the face of rapid changes in the sector.

You will develop your ability to work in a multi-disciplinary team, your organisational skills to manage several projects simultaneously and your communication skills to present your strategic recommendations. The programme also develops your curiosity to discover new trends, your critical sense of performance and your ability to make data-driven decisions.

These soft skills are crucial if you are to progress to positions of responsibility, such as digital project manager, traffic manager or marketing development manager.

Creativity is important, but it is not the only criterion for success in this Master of Science in Marketing. Modern marketing combines creativity and data analysis, intuition and methodological rigour. The programme is designed to accommodate a variety of profiles: some are naturally creative, others more analytical.

The aim is to acquire a set of complementary skills that will enable you to succeed in various digital marketing professions. The courses will help you to strengthen your creativity through structured methods (design thinking, brainstorming, innovation) while developing your analytical skills.

What counts most is your passion for brands, your curiosity to understand consumers and your motivation to discover how marketing creates value for companies.

Yes, the programme includes preparation for the main recognised certifications in the field of digital marketing. You can prepare for the Google Ads, Google Analytics, Facebook Blueprint and HubSpot certifications, which are benchmarks in the professional market.

The programme is worth 120 ECTS credits over two years. You will obtain a state-certified level 7 RNCP qualification, attesting to your expertise in marketing and sales strategy. These certifications significantly strengthen your degree and make it easier for you to enter the job market. The technical skills acquired on these platforms are directly applicable in the workplace and are highly valued by recruiters.

The school will help you obtain these qualifications, which will be a real asset for your employability in digital agencies, marketing departments and innovative companies in all sectors.

Candidates with 3 or 4 years’ higher education are admitted in several stages. Once you have submitted your application (diploma, transcripts, CV and covering letter), you will sit written tests to assess your marketing culture, logical reasoning and expression skills.

An interview is then held to assess your motivation, your career plans and your suitability for the programme. The process aims to identify students with the potential to succeed in this demanding field of modern marketing.

Admission can be to the first year (MSc 1) of a two-year course, or directly to the second year (MSc 2), depending on your level and previous experience in marketing or communications, giving you the flexibility to adapt to your career path.