Presentation
What is a Bachelor’s degree in Digital Marketing?
INSEEC’s Digital Marketing Bachelor’s degree, which is RNCP level 6 certified, trains professionals capable of designing, managing and optimising online marketing strategies. The first two years lay the foundations of marketing, communication and digital, while the third year reinforces specialisation, creativity and mastery of digital tools.
Professional certification
Level 6 (EU) professional certification for Marketing Communication Project Managers, NSF code 312, awarded by INSEEC Bachelor, registered under number RNCP38605 on the Répertoire National des Certifications Professionnelles (RNCP), by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor Digital Marketing is to train professionals capable of designing, deploying and measuring effective marketing strategies on digital channels.
The programme develops key skills in :
- Participate in defining the marketing strategy of the company or organization
- Design and implement a marketing communications project
- Define and manage the budgetary elements of a marketing and communications project
- Lead a marketing and communications team in project mode
- Design and implement digital marketing actions
This program lays the necessary groundwork if you wish to pursue a Master of Science in Digital later on in order to take on strategic management positions.
The content
The Bachelor Digital Marketing courses evolve each year to keep pace with market trends, technological innovations and new online marketing practices. The courses presented below are given as examples and may vary depending on the campus. The programme combines strategy, creativity and mastery of digital tools to train professionals who are immediately operational in a constantly changing environment.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor Digital Marketing offers a generalist course that provides a grounding in management, marketing, communication and digital. Students develop an overall understanding of business and the fundamentals of marketing, while learning about digital tools and content creation. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-support tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor Digital Marketing programme deepens students’ knowledge of marketing, communication and digital strategy. Students learn how to design multi-channel campaigns, analyse consumer behaviour and use digital tools to develop a brand’s visibility and performance. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-support tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Bachelor Digital Marketing reinforces the strategic and managerial dimension of the programme. Students learn to steer digital projects, manage teams and measure marketing performance using analysis and reporting tools. This final year focuses on professionalisation and preparation for entry into the digital marketing professions.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
The third year of the Bachelor Digital Marketing specialisation plunges students into the heart of digital strategies and customer relations. They learn how to design and manage effective campaigns, use CRM tools to build customer loyalty and optimise the user experience through web marketing levers.
- Inbound marketing
- CRM
- Panels and studies
- Emailing
- UX Design
- Community Management
3ᵉ year – Specialisation course – Community Management & Social Networks
This Bachelor Digital Marketing specialisation trains students in the creation, management and optimisation of brands’ presence on social networks. It develops comprehensive expertise in influencer strategy, the production of engaging content and the management of digital performance.
- Influencer marketing
- Social Media Optimisation / Social Media Advertising
- Adobe Suite
3ᵉ year – Specialisation course – AI & Data.
The AI & Data specialisation in the Bachelor Digital Marketing programme trains students to collect, analyse and interpret data in order to manage performance-based marketing strategies. This course combines digital marketing, data culture and an introduction to artificial intelligence to meet the new challenges facing the sector.
- Statistics
- Introduction to Python
- Database management
3ᵉ year – Specialisation course – Web Marketing
The Web Marketing specialisation in the Bachelor Digital Marketing enables students to master the levers of online acquisition and loyalty. It combines strategy, creativity and analysis to design effective digital systems, optimise the visibility of brands and accelerate their growth on the web.
- Omnichannel marketing
- SEO / SEA
- Growth marketing
Assessment procedures
The three years of the Bachelor Digital Marketing programme alternate between acquiring theoretical skills, putting them into practice through practical projects and immersion in a company. Each semester corresponds to 30 ECTS credits, giving a total of 180 ECTS credits at the end of the entire programme.
Throughout the course, students are assessed by continuous assessment, consisting of written exams, oral exams, case studies, individual or group projects and work placements. These regular assessments are used to measure progress, understanding of digital tools and the ability to develop a comprehensive digital strategy.
In the third year, professional certification is based on assessment by skill blocks, in accordance with RNCP reference no. 38605 – Marketing Communication Project Manager. Students are assessed through :
- managing a digital or multi-channel project;
- implementing a communication or acquisition strategy ;
- analysis of marketing performance using key indicators;
- defending a professional practice dissertation before a jury.
Assessment takes place in class, in the form of continuous assessment or final exams, guaranteeing a gradual, professionalising build-up of skills in the field of digital marketing.
Certification is awarded after validation of the four common skill blocks and one professionalization block of your choice, with a minimum score of 10/20 in each block.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. France Compétences guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Our Campus
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Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For the RNCP n°38605 “Marketing Communication Project Manager” qualification
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
By choosing the work-linked Bachelor Digital Marketing programme (3 days classroom / 2 days company), you have the opportunity to apply your knowledge directly and develop your skills in digital strategy, communication and project management. This professional immersion will give you real hands-on experience, help you refine your career plans and build a solid network in the field of marketing and e-commerce. The work-study pattern may vary depending on the campus.
INSEEC supports you
Tailored support to find an internship or work-study program in digital, marketing, or e-commerce.
Job Dating
Monthly sessions to meet with partner companies in digital marketing and communications.
Match’Up
Over 20,000 job offers each year in digital, web marketing, data, and communications.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates working in digital professions.
Coaching Workshop
Workshops to optimize your resume, pitch, and LinkedIn profile and boost your digital integration.
Business
What are the career opportunities after a Bachelor’s degree in Digital Marketing?
After completing INSEEC’s Digital Marketing Bachelor’s degree, there are many opportunities for you to enter the marketing, communication and digital professions. You’ll be able to move quickly into positions of responsibility in web project management, digital strategy development, e-commerce or data marketing.
Application
What are the entry requirements for the Digital Marketing Bachelor?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- The application is made outside Parcoursup, directly via the online form on the INSEEC website.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, preparatory class or equivalent).
- Application outside Parcoursup, to be submitted online on the school’s website.
Admission to 3rd year
- Accessible to students who have validated or are in the process of validating a 2ᵉ or 3ᵉ year of higher education (BTS, BUT, Licence 2 or equivalent), i.e. 120 ECTS credits.
- Admissions are made outside Parcoursup, using the online application form available on the INSEEC website.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Digital Marketing Bachelor’s degree?
Tuition fees for the INSEEC Bachelor change from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year9 650€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year10 690€
- Bachelor’s degrees
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s degrees
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Campus Days in Paris
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Bachelor
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Open House Days in Bordeaux
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Open House Days in Chambéry
FAQ
Everything you need to know about the Digital Marketing Bachelor’s degree
Find out the most frequently asked questions about the Bachelor Digital Marketing. And if you’d like to know more, our INSEEC campus teams are always available to discuss it!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Is it possible to do a sandwich course during the INSEEC Digital Marketing Bachelor?
Yes, sandwich courses are offered from year 3ᵉ upwards. This format (generally 3 days class / 2 days company) allows you to adapt your knowledge to the digital market, while gaining concrete and rewarding experience. INSEEC supports you in your search for a company, with a high integration rate on graduation.
How long does the INSEEC Digital Marketing Bachelor’s degree last?
The course takes place over three years after the baccalauréat. It includes strategic teaching in marketing, communication and digital, as well as progressive practical application through projects, work placements and sandwich courses. Each year represents 60 ECTS credits, giving a total of 180 to obtain the certified qualification.
Is the INSEEC Digital Marketing Bachelor’s degree recognised by the State?
Yes, this programme awards a Level 6 qualification registered with the Répertoire National des Certifications Professionnelles (RNCP) under the title Responsable de projet marketing communication. This recognition attests to the quality of the programme and its perfect match with market needs.
What studies are possible after obtaining a Bachelor’s degree in Digital Marketing?
After this 3-year degree, there are several options open to you: joining an MSc Digital Marketing & Data, a Master of Science in Communication or continuing on to strategic studies at a business school. These courses will allow you to add to your skills and broaden your horizons towards positions of greater responsibility.
What soft skills are developed after the Digital Marketing Bachelor’s degree?
The programme emphasises collaborative working, creativity and analytical skills. You will also develop your ability to adapt your decisions, manage projects independently and work as part of a team – essential qualities in a constantly changing digital environment.
Is there an active INSEEC alumni network to help with professional integration?
Yes, the INSEEC network has over 115,000 graduates. This group of former students working in France and abroad encourages exchanges, job opportunities and collaboration in the marketing, communication and digital sectors.
What is the admission process for the Digital Marketing Bachelor’s degree?
Admission to the programme is not via Parcoursup, but is based on an application and an interview. You can join the programme after Bac, Bac +1 or Bac +2 depending on your background. The application will take into account your academic background, your career plans and your ability to work as part of a team in the digital marketplace.
What is the ideal profile for a successful Bachelor’s in Digital Marketing?
This programme is aimed at students who are curious, creative and at ease with digital tools. You should enjoy teamwork, be able to adapt your ideas to different audiences and be motivated by the strategic challenges of digital marketing. Good analytical skills and a critical mind will be your best assets in this constantly evolving field.
What careers are available after a Bachelor’s degree in Digital Marketing?
The programme covers the full range of digital marketing professions: digital project manager, community manager, traffic manager, SEO/SEA consultant, web communications manager and acquisition manager. Graduates enjoy an excellent rate of professional integration.
Does the school support students in their search for work-study placements?
Yes, INSEEC offers you a range of services: personalised coaching, CV workshops, mock interviews and job dating sessions. Your file is also circulated to our partner companies to maximise your placement rate and your professional success.
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