Presentation
What is a Bachelor’s degree in Marketing, Communication and Events?
This Bachelor’s degree, which is RNCP level 6 certified by the French Ministry of Employment, provides training for careers in marketing, communications and event management. The first two years consolidate the fundamentals of management and digital, while the third year enables students to specialise and become more professional. This comprehensive course prepares students to design, manage and promote innovative communication projects.
Professional certification
Level 6 (EU) professional certification for Marketing Communication Project Managers, NSF code 312, awarded by INSEEC Bachelor and registered under number RNCP38605 on the Répertoire National des Certifications Professionnelles (RNCP) by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Marketing, Communication and Events Bachelor’s degree is to train professionals capable of designing, deploying and managing effective communication strategies and marketing actions.
The programme develops key skills in :
- Marketing and communication strategy
- Event project management
- Creation of content and digital tools
- Performance analysis and competitive intelligence
The content
The courses presented below are given for information only and may vary depending on the campus. The Marketing, Communication and Events Bachelor programme is regularly updated to reflect market trends, developments in digital tools and new practices in the communication sector.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor in Marketing, Communication and Events offers a generalist course combining corporate culture, management, communication, marketing, languages and digital tools. This solid foundation enables students to understand the fundamentals of marketing and communication before specialising. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-making tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, the Marketing, Communication and Events Bachelor programme builds on the knowledge acquired and strengthens operational skills. Students learn how to design marketing strategies, manage corporate communications and run events projects, while developing their managerial culture and professional autonomy. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-making tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, the Marketing, Communication and Events Bachelor programme focuses on professionalisation and the development of managerial skills. Students learn how to steer a company strategy, manage a team and manage a budget, while consolidating their communication, project management and leadership skills.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
The third year enables students to specialise in marketing, communication and events. The programme combines a strategic approach, creativity and mastery of professional tools to design, promote and manage high added-value projects.
- Event legislation
- Managing an events project
- Services marketing
- Communication plan
- Press relations
- Semiology
- Partnerships, Sponsoring & Patronage
- Marketing intelligence and data
- Adobe Advanced
Assessment procedures
The three years of the Marketing, Communication and Events Bachelor’s programme alternate theoretical learning, practical projects and professional immersion. Each semester corresponds to 30 ECTS credits, giving a total of 180 ECTS credits at the end of the course.
Throughout the course, students are assessed by continuous assessment, individual and group work, case studies, professional orals and tutored projects. These assessments are designed to measure progress in marketing strategy, communication, project management and management skills.
In the third year, skills are validated in professional blocks, in accordance with the RNCP38605 – Marketing Communication Project Manager reference framework. This final assessment takes the form of re-enacted professional situations:
- case study or company file ;
- communication project simulation ;
- oral presentation to a panel of judges ;
- professional practice dissertation.
The entire assessment system ensures that future marketing and communication professionals develop their skills gradually and are put into real-life situations.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
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Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For the RNCP n°38605 “Marketing Communication Project Manager” qualification
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
The Bachelor Marketing, Communication and Events work-study programme (3 days classroom / 2 days company) enables students to put into practice the knowledge they have acquired throughout their studies. This professional experience encourages the development of operational skills in strategy, communication, events and digital marketing, while building a solid network in these dynamic sectors. The work-study pattern may vary depending on the campus.
INSEEC supports you
Tailored support to find an internship or work-study program in luxury, fashion, or beauty.
Job Dating
Recruitment sessions with INSEEC partners: luxury homes, hotels, and agencies.
Match’Up
Over 20,000 internship and work-study opportunities in luxury goods, fashion, and communications.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates in luxury, fashion, and beauty.
Coaching Workshop
Workshops to boost CVs and interviews with players in the luxury and high-end retail sectors.
Business
What are the career prospects after a Bachelor’s degree in Marketing, Communication and Events?
After completing INSEEC’s Bachelor’s degree in Marketing, Communication and Events, you will have many opportunities to enter the marketing, communication, digital and events sectors. This degree prepares you for positions with a strong creative and strategic dimension, with prospects for rapid advancement to management or project management positions.
Application
What are the entry requirements for the Marketing, Communication and Events Bachelor’s degree?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Application outside Parcoursup, via the INSEEC online form.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, preparatory class, business school…).
- Application outside Parcoursup, via the INSEEC online form.
Admission to 3rd year
- Open to students who have validated or are in the process of validating a 2ᵉ or 3ᵉ year of higher education (BTS, BUT, Licence 2, Licence 3, preparatory class…) i.e. 120 ECTS credits.
- Application outside Parcoursup, via the INSEEC online form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Marketing, Communication and Events Bachelor’s degree ?
Tuition fees for the INSEEC Bachelor vary from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year9 650€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year10 690€
- Bachelor’s Degree
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
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FAQ
Everything you need to know about the Marketing, Communication and Events Bachelor’s degree
Discover the most frequently asked questions about the Marketing, Communication and Events Bachelor’s degree. And if you would like to find out more, the INSEEC campus teams are available to talk to you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Is it possible to do a work-study programme during the INSEEC Marketing, Communication and Events Bachelor?
Yes, the Bachelor’s degree is available as a sandwich course in the third year (generally 3 days of classes / 2 days in the company). This pattern allows you to discover the job market, develop your knowledge and prepare for your professional integration after the baccalaureate.
How long does the INSEEC Marketing, Communication and Events Bachelor’s degree last?
The Bachelor’s degree takes three years to complete, with 180 ECTS credits. Each year alternates theory and practice, with courses offered in marketing, communication, sales and digital.
Is the INSEEC Marketing, Communication and Events Bachelor’s degree recognised by the State?
Yes, the diploma awards the RNCP 38605 title “Marketing Communication Project Manager”, recognised by the State at level 6 (equivalent to Bac +3). This certification attests to the quality of the training and the opportunities it offers on the job market.
What is the admission process for the Marketing, Communication and Events Bachelor’s degree?
Applicants are admitted outside the Parcoursup system, on the basis of an application and a motivation interview. Applicants must hold a baccalaureate or equivalent qualification. The school values motivation and career plans.
What studies are possible after obtaining a Bachelor’s degree in Marketing, Communication and Events?
Graduates can go on to study for an MSc in Marketing, Communication or Management at INSEEC or another leading business school. This enables them to specialise further and broaden their international horizons.
Which partner companies recruit students from this programme?
Our students are recruited by a wide range of companies in the retail, communications, fashion, tourism and digital sectors. Offers include internships, work-study programmes and positions of responsibility in an international context.
What are the objectives of the Marketing, Communication and Events Bachelor’s degree?
To train professionals capable of designing, managing and promoting marketing and events projects. The programme helps students discover the professions in the sector and acquire a solid knowledge of strategy and management.
What opportunities and career prospects are there after this Bachelor’s degree?
Graduates can work as project managers, marketing managers, community managers or communications officers. The degree also opens the door to further study at Masters level, particularly in an international field.
What soft skills are developed following the Bachelor’s degree in Marketing, Communication and Events?
Students strengthen their communication skills while developing key competencies such as creativity, business acumen, analytical skills, teamwork and leadership, which are essential for project and product management positions.
Is there an active INSEEC alumni network to help with professional integration?
Yes, INSEEC has a vast network of over 115,000 graduates. This network facilitates further study, access to professional opportunities and the creation of contacts in the marketing, communication and digital sectors, both in France and internationally.
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