Presentation
What is an International Business Bachelor?
INSEEC’s Bachelor of International Business, which is RNCP level 6 certified, trains professionals capable of managing the commercial development of a company abroad. The first two years consolidate the foundations in business, management and languages, while the third year reinforces international specialisation and intercultural skills.
Professional certification
Level 6 (EU) professional certification for Commercial Activity Managers, NSF code 312, awarded by INSEEC Bachelor, registered under number RNCP38604 in the Répertoire National des Certifications Professionnelles (RNCP), by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Bachelor of International Business is to train professionals capable of developing, negotiating and managing commercial activities on a global scale. Students acquire a strategic vision of international business and the skills needed to operate in a multicultural and competitive environment.
The programme develops the following strategic skills:
- Strategy and international business development
- Intercultural negotiation and project management
- International marketing and customer relationship management
- Logistics, customs and supply chain
- Financial management and market analysis
- Language skills and professional communication
The content
The teaching in the International Business Bachelor’s programme evolves each year to adapt to changes in world trade, new negotiation practices and intercultural issues. The courses presented below are given as examples and may vary depending on the campus. Each new academic year, the programme is updated to keep pace with the needs of the market and the realities of international business.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Bachelor of International Business offers a generalist course that teaches the fundamentals of business, management and marketing. Students learn about the challenges of globalisation, develop their language skills and become familiar with the digital tools that are essential for managing international activities. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-making tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, the Bachelor’s in International Business takes an in-depth look at the basics of business, management and marketing, while integrating the international dimension. Students strengthen their skills in negotiation, intercultural communication and international project management, while developing an understanding of global markets. In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-making tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Bachelor of International Business focuses on strategy, management and performance management in a globalised context. Students develop their ability to manage projects, lead multicultural teams and analyse international economic issues. This pivotal year combines professionalism, autonomy and an international outlook.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
The third year of specialisation in the International Business Bachelor’s programme prepares students to manage and develop commercial activities on a global scale. This course focuses on understanding foreign markets, mastering import-export operations and adapting strategies to cultural and geopolitical contexts.
- International Business Law
- Cross cultural communication
- International marketing
- Import export operations
- Sales management
- Business intelligence
- Supply Chain
- International Business Strategy
- Geopolitics
Assessment procedures
The three years of the Bachelor of International Business alternate between acquiring fundamental knowledge, putting it into practice through case studies and work experience in a company. Each semester is worth 30 ECTS credits, giving a total of 180 ECTS credits at the end of the programme.
Students are assessed throughout the course through continuous assessment and final examinations. These assessments may take the form of presentations, group projects, real-life case studies, individual files, work placements or oral presentations. This approach guarantees a comprehensive assessment of the skills acquired in the fields of commerce, management and international strategy.
In the third year, professional certification is based on an assessment of blocks of skills, in accordance with RNCP reference no. 38604 – Responsable d’activités commerciales. Students are assessed on their ability to :
- Developing and managing an international sales project.
- Develop a strategy for expanding into new markets.
- Manage customer and partner relations abroad.
- Analysing sales performance and presenting the results.
Assessment takes place mainly in the classroom, in the form of continuous assessment or mid-term exams, and also includes a defence of the professional practice dissertation, enabling the experience gained throughout the course to be put to good use.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Labour. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Nos campus
Partout en France
École de commerce à Paris
Découvrez trois campus modernes et faciles d’accès dans des lieux emblématiques de Paris.
École de commerce à Bordeaux
Rejoignez un campus moderne et chaleureux en bord de Garonne, au cœur d’une ville vivante et conviviale.
École de commerce à Lyon
Profitez d’un campus historique au cœur de Lyon, ville culturelle et étudiante parmi les plus dynamiques de France.
École de commerce à Marseille
Découvrez un campus flambant neuf au cœur de Marseille, ville méditerranéenne énergique et pleine de contrastes.
École de commerce à Chambéry
Étudiez entre lac et montagnes dans un campus unique à l’américaine, propice à une expérience étudiante épanouissante.
École de commerce à Rennes
Intégrez un campus rénové récemment, dans une ville accueillante et étudiante, où l’énergie bretonne se vit au quotidien.
École de commerce à Toulouse
Étudiez dans un campus moderne et lumineux, proche du centre et du dynamisme économique toulousain.
1/7
Testimonials
Our students are satisfied
-
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
Valentine B.Assistante communicationINSEEC
-
I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
Samuel A.
-
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
Nassim C.
Key figures for class 2024
For RNCP qualification no. 38604 “Commercial Activities Manager”.
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
The sandwich course in the International Business Bachelor’s programme (3 days classroom / 2 days company) allows you to put your knowledge into practice and develop your skills in negotiation, international business and intercultural management.
This professional immersion is a real opportunity to understand the realities on the ground, strengthen your autonomy and build a solid network in France and abroad.
The work-study pattern may vary depending on the campus.
INSEEC supports you
Personalized support to help you find your work-study program or internship, with dedicated guidance from your first year and throughout your studies.
Job dating & Recruitment
Participate in monthly recruitment sessions with our partner companies in France and abroad.
Match’Up
Access more than 20,000 internship and work-study opportunities in international trade.
Business & Alumni Network
Benefit from a network of 10,000 partner companies and 115,000 graduates working internationally.
Coaching Workshops
Improve your resume, pitch, and interviews with our weekly career preparation workshops.
Business
What opportunities are there after a Bachelor’s degree in International Business?
After completing INSEEC’s International Business Bachelor’s degree, you will have access to a variety of careers in trade, import-export and international development. This course opens the door to positions of responsibility, both in France and abroad, in internationally-oriented companies.
Application
What are the entry requirements for the Bachelor’s in International Business?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Application outside Parcoursup, via the online application form on the INSEEC website.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, preparatory class or equivalent).
- Application outside Parcoursup, to be submitted directly on the school’s website.
Admission to 3rd year
- Accessible to students who have validated or are in the process of validating a 2ᵉ or 3ᵉ year of higher education (BTS, BUT, Licence 2 or equivalent), i.e. 120 ECTS credits.
- Admissions are made outside Parcoursup, using the online application form available on the INSEEC website.
Your application
- Submitting your application
- Admission test
- Eligibility results
School fees
What are the tuition fees for the International Business Bachelor’s degree?
Tuition fees for the INSEEC Bachelor vary from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year10 190€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
This programme is available under the VAE and VAP schemes. Find out more about this programme.
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year10 190€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
This programme is available under the VAE and VAP schemes. Find out more about this programme.
- 2nd year undergraduate
- 3rd year 1 year11 250€
- Bachelor’s Degree
- High school diploma
- 1st year 1 year 9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year10 190€
- Bachelor’s Degree
Visit us
Our Bachelor events
Event type
Campus
-
Bachelor
17/01
Open House Days in Bordeaux
-
Bachelor
17/01
Open House Days in Rennes
-
Bachelor
24/01
Open House Days in Paris
FAQ
Everything you need to know about the Bachelor’s degree in International Business
Find here the answers to the most frequently asked questions about the International Business Bachelor. And if you’d like to find out more, our INSEEC teams will be happy to talk to you!
Let’s meet
Still not sure? Meet our teams to help you make the right choice!
Is it possible to do a sandwich course during the INSEEC Bachelor of International Business?
Yes, sandwich courses are offered from year 3ᵉ onwards. This format (generally 3 days classroom / 2 days company) prepares you to evolve in the world of international business by combining theory and practice. INSEEC assists each student in finding a host company thanks to its many partnerships.
Is the INSEEC Bachelor in International Business recognised by the State?
Yes, this programme delivers a level 6 qualification registered in the Répertoire National des Certifications Professionnelles (RNCP) under the title Responsable d’activités commerciales. This recognition attests to INSEEC’s academic quality and its ability to prepare you for careers in global business.
What studies are possible after a Bachelor’s degree in International Business?
After this Bac +3, you can continue your studies by taking an MSc International Business, a Master of Science International Business Management or another course at partner institutions abroad. These courses will deepen your expertise in global business management.
What soft skills are developed following the Bachelor’s degree in International Business?
You will develop your adaptability, your sense of intercultural communication, your analytical skills and your leadership. The programme also prepares you to work in multicultural environments, where communicating in English and understanding international business are essential.
Is there an active INSEEC alumni network to help with professional integration?
Yes, the INSEEC network has more than 115,000 graduates worldwide. Thanks to these lasting partnerships between alumni and students, you will discover many career opportunities in international trade and business.
Which languages are used for courses and exams?
The courses are taught mainly in French, but several modules are taught in English so that you can get used to intercultural contexts. This bilingual approach will enable you to work with confidence in international establishments and companies.
What support services are available for students?
The school offers personalised support: career coaching, help with finding work placements, mock interviews and preparation for international mobility. Partnerships with foreign companies and universities also make it easier for you to gain experience abroad.
Do students spend time abroad on exchange?
Yes, students can take part in exchange programmes with partner universities or do a work placement abroad. These experiences immerse you in the reality of international business and allow you to improve your level of English while developing your independence.
How long does the INSEEC International Business Bachelor’s course last?
The programme takes place over three years after the baccalauréat, with the option of joining directly in 2ᵉ or 3ᵉ year depending on your background. This comprehensive course prepares you for commercial and managerial roles in international establishments.
What qualities do you need to succeed in the Bachelor’s degree in International Business?
To succeed in this programme, you need to be curious, open-minded and passionate about global business. A good level of English, a taste for challenge and the ability to adapt to different cultural contexts are essential. These qualities will help you to develop your career in institutions and companies with an international dimension.
Made for you
Our other Bachelor courses
-
- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor in Wines and Spirits
-
- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Sport Business – Sport Études
-
- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Sport Business – Ski Studies
-
- 1st year undergraduate
- 2nd year undergraduate
- High-School Diploma
Bachelor Sport Business
-
- 2nd year undergraduate
Bachelor in HR – Recruitment and human resources consultancy
-
- 2nd year undergraduate
Bachelor’s degree in Business Unit Management