Presentation
What is a Bachelor’s degree in Marketing and Product Development?
INSEEC’s Bachelor of Marketing & Product Development, which is RNCP level 6 certified, trains professionals capable of designing, launching and promoting products tailored to market needs. The first two years lay the foundations of marketing and management, while the third year reinforces the specialisation and operational dimension of the programme.
Professional certification
Level 6 (EU) professional certification for Marketing Communication Project Managers, NSF code 312, awarded by INSEEC Bachelor, registered under number RNCP38605 in the Répertoire National des Certifications Professionnelles (RNCP), by decision of the Director General of France Compétences.
Objectives and skills
The aim of the Marketing & Product Development Bachelor’s degree is to train professionals capable of imagining, designing and managing a product’s marketing strategy, from creation to marketing.
The programme develops key skills in :
- Market research and analysis of consumer needs
- Development and management of product ranges
- Marketing and communication strategy
- Sales techniques and commercial negotiation
- Project and budget management
- Digital tools and data marketing
The content
Every year, the courses offered in the Marketing & Product Development Bachelor’s programme are adapted to market developments and new consumer trends. The courses presented below are given as examples and may vary depending on the campus. The programme combines marketing fundamentals, project management, communication and innovation to prepare students for operational and strategic roles.
1ʳᵉ year
60 ECTS credits
In the first year, INSEEC’s Marketing & Product Development Bachelor offers a generalist course combining management, marketing, communication, management and digital skills. Students acquire the foundations needed to understand the company, its environment and consumer behaviour, while developing their initial project management skills. In addition to the core courses, students will have 20% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Contemporary Issues and Transformations in Tomorrow’s World
- Decision-support tools and management culture
- Professionalisation and personal development
2ᵉ year
60 ECTS credits
In the second year, INSEEC’s Bachelor of Marketing & Product Development reinforces the fundamentals of marketing and communication, while introducing more strategic notions linked to product design and management.
Students learn how to analyse a market, understand consumer expectations and manage sales and marketing actions that are consistent with the company’s objectives.
In addition to the core courses, students will have 30% of specialisation courses.
- Corporate culture
- Marketing and communications environment
- Business development
- Finance and management
- IT and digital skills
- Decision-support tools and management culture
- Contemporary Issues and Transformations in Tomorrow’s World
- Professionalisation and personal development
3ᵉ year – Core curriculum
60 ECTS credits – Professional training
In the third year, INSEEC’s Marketing & Product Development Bachelor focuses on strategy, project management and innovation. Students learn how to design, position and manage the launch of new products, while mastering budgetary, managerial and digital issues.
This final year, which focuses on work-based learning and work-study programmes, prepares students for rapid integration into the operational marketing and product development professions.
- Corporate strategy
- Team management
- Budget management
- Business game seminar
- Reporting tools
- Project seminar
- Personal development
- No-code (certification by DataScientest)
- Business English
- Employment law
- Conferences
- Professional practice dissertation
3ᵉ year – Specialisation course
The third year of specialisation in the Bachelor of Marketing & Product Development enables students to develop their skills in the creation, management and marketing of innovative products and services. This specialisation trains both creative and analytical profiles, capable of managing all stages of a product’s life cycle, from concept to launch.
- Design and packaging
- Strategic intelligence
- Services marketing
- Communication plan
- Launching a new product
- Panels and studies
- Consumer behaviour
- Managing a marketing project
- Marketing intelligence and data
Assessment procedures
The three years of the Bachelor of Marketing & Product Development alternate between the acquisition of theoretical knowledge and practical application through concrete projects, case studies and periods of immersion in companies. Each semester corresponds to 30 ECTS credits, for a total of 180 ECTS credits at the end of the programme.
Throughout the course, students are assessed on an ongoing basis through individual or group written and oral assessments: market studies, marketing project presentations, strategic analysis reports and oral presentations. These regular assessments are used to measure progress in skills and the ability to apply knowledge in real-life situations.
In the third year, professional certification is based on an assessment of blocks of skills, in accordance with RNCP reference no. 38605 – Marketing Communication Project Manager. This assessment includes :
- managing a marketing or communications project;
- designing and implementing a product strategy;
- budget management and performance management ;
- defending a dissertation on professional practice.
Tests take the form of continuous assessment, final exams or simulations of professional situations (case studies, business games, simulations). This approach guarantees a gradual build-up of skills, directly linked to the requirements of the marketing and product development market.
Is this diploma recognised by the State?
Yes, it is an official certification from the Ministry of Employment. Qualiopi guarantees the quality of INSEEC and its training courses.
- A demanding quality label appreciated by companies
Nos campus
Partout en France
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Testimonials
Our students are satisfied
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Valentine B.Assistante communicationINSEEC
Thanks to a parallel admission process, I was able to join INSEEC Bachelor in my second year, after realizing that college wasn’t for me.
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Samuel A.I enrolled in the INSEEC Bachelor’s program because my brother was there and I had heard very good things about the school.
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Nassim C.
INSEEC Bachelor really helped me get in touch with international companies, and that’s how I was able to do my internship in Dubai.
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Lisa B.
INSEEC Bachelor gave me a second chance thanks to its admission process outside of Parcoursup. I also had the opportunity to enjoy an enriching international experience with a three-month semester in London!
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Laura D.I chose INSEEC Bachelor because it wasn’t part of the Parcoursup system. It was much simpler, and I didn’t want to complicate my life when I had to study for my high school diploma.
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Edouard B.The delayed start to the academic year gave me the opportunity to quickly change direction after realizing that my first choice of course did not meet my expectations.
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Coraline L.
Thanks to INSEEC Bachelor, I found my work-study program at Club Med through the partnership between the school and the company.
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Matthieu M.Commercial real estate consultant2023
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Loïc R.Entrepreneur2022
The advantage of having attended INSEEC is that you get to build a network and gain valuable professional experience through internships and work-study programs.
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Clara P.Head of Digital Communications EMEA2023
Key figures for class 2024
For the RNCP n°38605 “Marketing Communication Project Manager” qualification
Rate of presentation for certification
National pass rate
Overall integration rate
Hot satisfaction rate
Rates updated on 16/10/2025
Professional experience
Work-study training in 3rd year
The Bachelor Marketing & Product Development work-study programme (3 days classroom / 2 days company) enables students to put their learning into practice immediately. This immersive experience helps students to understand the realities of the market, to manage a product throughout its life cycle and to develop their skills in analysis, communication and project management. It is a real springboard to employment and professional integration. The work-study pattern may vary depending on the campus.
INSEEC supports you
Tailored support to find an internship or work-study program in luxury, fashion, or beauty.
Job Dating
Recruitment sessions with INSEEC partners: luxury homes, hotels, and agencies.
Match’Up
Over 20,000 internship and work-study opportunities in luxury goods, fashion, and communications.
Business & Alumni Network
A network of 10,000 companies and 115,000 graduates in luxury, fashion, and beauty.
Coaching Workshop
Workshops to boost CVs and interviews with players in the luxury and high-end retail sectors.
Business
What are the career prospects after a Bachelor’s degree in Marketing and Product Development?
After completing INSEEC’s Marketing & Product Development Bachelor’s degree, you will have many opportunities to enter the marketing, communication and product management professions. Graduates can progress to positions of responsibility in the design, launch and promotion of products or services, within companies in all sectors.
Application
What are the entry requirements for the Marketing and Product Development Bachelor’s degree?
Admission to 1st year
- Accessible to students who hold or are in the process of obtaining the baccalauréat (all subjects), a Diplôme d’Accès aux Études Universitaires (DAEU) or an equivalent foreign diploma.
- Admissions are made outside Parcoursup, using the online application form on the INSEEC website.
Admission to 2nd year
- Open to students who have validated or are in the process of validating a 1ʳᵉ year of higher education (BTS, BUT, Licence 1, classe préparatoire, or equivalent).
- Application outside Parcoursup, to be submitted directly on the INSEEC website.
Admission to 3rd year
- Accessible to students who have validated or are in the process of validating a 2ᵉ or 3ᵉ year of higher education (BTS, BUT, Licence 2 or equivalent), i.e. 120 ECTS credits.
- Applications are made outside Parcoursup, using the online application form.
Your application
- Submitting your application
- Admission test
- Eligibility results
Tuition fees
What are the tuition fees for the Marketing and Product Development Bachelor’s degree?
Tuition fees for the INSEEC Bachelor change from year to year. Several sources of finance are available to help you.
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- High school diploma
- 1st year 1 year9 350€
- 3rd year 1 year9 650€
- Bachelor’s Degree
Financial aid
INSEEC offers a number of financial aid schemes:
Alternating work placements or work-study contracts
Banking partnerships and their advantages
- 2nd year undergraduate
- 3rd year 1 year10 690€
- Bachelor’s degrees
- High school diploma
- 1st year 1 year9 350€
- 2nd year 1 year9 850€
- 3rd year 1 year9 990€
- Bachelor’s degrees
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FAQ
All you need to know about the Marketing and Product Development Bachelor’s degree
Discover the most frequently asked questions about the Marketing & Product Development Bachelor’s degree. And if you’d like to find out more, our teams at the INSEEC campuses will be happy to discuss it with you!
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Still not sure? Meet our teams to help you make the right choice!
Is it possible to do a sandwich course during the INSEEC Marketing & Product Development Bachelor?
Yes, work-study is possible from year 3ᵉ. This pattern (3 days classroom / 2 days company) allows students to apply the knowledge they have acquired in marketing, business and project management. It is a professionalising experience that enhances employability and prepares students for positions as product managers or marketing research officers. The work-study pattern may vary depending on the campus.
How long does the INSEEC Marketing & Product Development Bachelor’s degree last?
The programme takes place over three years after the baccalauréat, with admissions possible in 1ʳᵉ, 2ᵉ or 3ᵉ year depending on the level of study (Bac, Bac +1, Bac +2). Each year represents 60 ECTS credits, giving a total of 180 credits. The curriculum alternates theoretical courses, practical projects and work experience in a company.
Is the INSEEC Marketing & Product Development Bachelor’s degree recognised by the State?
Yes, this diploma is state-certified to level 6, registered with the RNCP under number 38605, and entitled Marketing Communication Project Manager. It validates the acquisition of solid knowledge in strategy, communication and business.
What studies are possible after obtaining a Bachelor’s degree in Marketing & Product Development?
After the Bachelor’s degree, there are several options for further study: joining an INSEEC MSc (in marketing, digital or international business), or a Grande École programme. These courses allow students to specialise further and move on to positions of responsibility.
Is there an active INSEEC alumni network to help with professional integration?
Yes, the school has a network of over 115,000 alumni in France and abroad. This network facilitates access to internships, work-study programmes and jobs in marketing, sales and communications.
What support services are available for students?
INSEEC offers personalised support: coaching workshops, help with putting together applications, interview preparation and contacts with partner companies. Job-dating events and recruitment sessions are organised throughout the year to help students find employment.
What soft skills are developed following the Bachelor’s degree in Marketing & Product Development?
Students develop cross-disciplinary skills such as :
- creativity ;
- rigour ;
- communication ;
- time management ;
- the ability to work as part of a team.
These soft skills are essential if you are to progress to product manager, marketing manager or international coordinator.
Which partner companies recruit students from this programme?
Numerous companies in the retail, distribution, communication, industry and digital marketing sectors recruit students for this programme. These partnerships offer a wide range of opportunities, encourage professional immersion and open up a wide range of outlets in dynamic and innovative environments.
What is the admission process for the Marketing & Product Development Bachelor’s degree?
The admission process is simple: submit an online application, followed by a motivational interview. This format enables the school to assess the applicant’s career plans, ambitions and suitability for the course on offer.
What specific career opportunities are there in product marketing?
A Bachelor’s degree can lead to a variety of jobs:
- product manager ;
- marketing assistant ;
- in charge of studies ;
- business development manager ;
- international marketing manager.
The blocks of skills acquired will also enable you to move into support roles: Credit Risk Analyst, Regulatory Compliance Manager, Banking Marketing Officer or Internal Trainer.
These roles offer real prospects of moving into range management or marketing management.
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