Bachelor Marketing in Lyon

Joining INSEEC’s Marketing Bachelor programme in Lyon means training in a dynamic, innovative and forward-looking city. As a major economic hub, Lyon is home to an ecosystem of companies, start-ups and agencies that bring marketing to life in all its dimensions. Here you will develop solid skills in marketing strategy, communication, project management, customer relations and digital.

The INSEEC Lyon campus, located in the former Citroën building, offers you a modern, inspiring and friendly learning environment. You will progress in an environment that values initiative, encourages creativity and prepares you to meet the challenges of the professional world.

Yes, there is an admissions process.
– In 1ʳᵉ or 2ᵉ year: written test (MCQs in general knowledge and English) + motivational interview.
– In 3ᵉ year: only the interview is required.

This process assesses your background, your motivation and the coherence of your project. INSEEC relies above all on your potential, your curiosity and your willingness to learn. You don’t need to be an expert, but you do need to be ready to embark on a training and professional development programme.

Yes, work-study is offered from the 3ᵉ year of the Bachelor Marketing. It allows you to:
– put your skills into practice in a real professional context ;
– gain in autonomy, rigour and confidence.

INSEEC actively supports you with:
– a network of varied partner companies in the fields of marketing, digital and communication;
– workshops to help you enhance your profile and succeed in your job applications.

Work-linked training gives meaning to your course and prepares you for what comes next.

The course is offered at the Lyon Citroën site, in an emblematic building with connected spaces, bright classrooms and collaborative facilities. You’ll study alongside students from a wide range of backgrounds, in an atmosphere that’s both studious and friendly.

Located in the city centre, this campus puts you close to businesses, transport and all the resources you need for your academic and personal development.

Throughout the course, you will be involved in practical, professional projects:
– case studies, brand strategies, communication campaigns or entrepreneurial projects;
– working with industry players to meet real needs in the field.

These experiences allow you to take on responsibilities, express your creativity and build a credible and assertive profile. At INSEEC Lyon, you progress at your own pace, but always with ambition.