Bachelor Marketing in Paris

By enrolling in INSEEC’s Bachelor of Marketing in Paris, you are choosing a course that is in touch with the realities of the market, in a city with national and international influence. As an economic, cultural and creative capital, Paris is home to thousands of agencies, advertisers, start-ups and major companies – so many opportunities to discover the many facets of marketing.

On the INSEEC campus, you will progress in a modern, stimulating and open environment. You’ll develop solid skills in strategic marketing, project management and communications. In Paris, you don’t just learn about marketing: you live it.

Admission to the Marketing Bachelor’s programme takes place in several stages, depending on your level:

– In 1ʳᵉ or 2ᵉ year, you take a written test (MCQs in general knowledge and English) followed by a motivational interview.
– In 3ᵉ year, only the interview is required.

This process assesses your background, your career plan and your ability to get involved. At INSEEC, your desire to progress, your curiosity and your commitment count as much as your academic results. We are looking for motivated people who are ready to invest in their career and give it meaning.

Yes, you can take the Bachelor Marketing on a sandwich course from year 3ᵉ. This format allows you to:
– immediately put your knowledge into practice ;
– strengthen your employability with a valuable first experience.

INSEEC Paris supports you in your search with:
– an active network of partner companies in the marketing, communication and digital sectors;
– workshops to help you prepare your applications and interviews.

It’s a real opportunity to professionalise yourself, while staying focused on your objectives.

The course is offered on INSEEC’s Eiffel campus, at the foot of the Eiffel Tower and in the heart of the 15th arrondissement. You will find :
– connected classrooms and collaborative spaces ;
– an active student life, nurtured by the diversity of profiles on campus.

The campus is easily accessible and puts you at the heart of the capital’s professional opportunities.

Throughout the year, you will work on practical projects:
– campaign design, real-life case studies, brand analysis or digital strategy creation;
– taking part in challenges or working with industry professionals.

These experiences help you to gain confidence, assert your ideas and build a solid professional position. At INSEEC Paris, you play a key role in your future.