Bachelor Sport in Lyon

The Bachelor’s degree in Sport Business at INSEEC Lyon opens the doors to a dynamic sector, training you in the challenges of marketing, events and sports management. As the capital of sport, Lyon is home to many professional clubs, sporting events and companies in the sector, making it an ideal place to learn and develop your professional skills.

You will develop practical skills in :
– sports marketing and communication ;
– management of sports projects and events
– management of organisations and partnerships.

Studying at INSEEC Lyon also means benefiting from an innovative ecosystem, an active student life and a stimulating working environment, in line with the realities of the professional world.

Admission to the Bachelor Sport Business is conditional on passing the following tests:
– an MCQ in general knowledge and English ;
– an individual motivation interview.

This admission format allows us to highlight your potential, your project and your commitment. At INSEEC, we give priority to motivated, inquisitive people who want to get involved in a course that combines theory and action.

Yes, sandwich courses are offered in year 3ᵉ. It allows you to:
– directly apply your skills in the world of sport ;
– finance your studies while earning a salary;
– build up valuable professional experience.

INSEEC will help you in your search thanks to :
– a network of partner companies in sport, events, marketing and communication;
– workshops to boost your applications, prepare for interviews and structure your project.

It’s an opportunity to learn in a different way and to prove yourself in a sector where experience makes all the difference.

The course takes place on the INSEEC campus in Lyon, located in the former Citroën building near the banks of the Rhône. This emblematic, modernised and connected site offers :
– coworking spaces and rooms dedicated to group projects ;
– an environment conducive to creativity and professional development.

You’ll be at the heart of a lively, accessible campus that’s open to businesses, local sporting events and career opportunities.

Once you’ve graduated, you’ll be able to move into positions such as :
– development officer in a federation or club ;
– sports events project manager
– sports marketing or communications manager.

You can also continue your studies at INSEEC, in the MSc in Sports Marketing or the MSc in Communication, to go further and aim for positions of greater responsibility. Step by step, you’ll build a solid career path in line with your ambitions.